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PODCAST

Podcast Advertising Playbook

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you"re in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We"ll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

business marketing

All Episodes

9:56

Breaking Down Key Podcast Advertising Statistics

Podcast Advertising Playbook ·

2021/04/01

Every year The Infinite Dial Study comes out and it covers really important podcast listener statistics for advertisers and podcast industry professionals to use to help influence and increase performance. Today, I break down the most important stats to consider. Want to work with us? Contact truenativemedia.com

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32:46

The Podcast Industry: A Viable Option For Investors

Podcast Advertising Playbook ·

2021/03/25

Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the podcast to talk about the nature of investing in the podcasting industry. He shares some great insights into what investors look for when backing a podcast company, what he sees happening with all the acquisitions in the space, and what lies ahead for the industry as it matures. To learn more about C2 Ventures, visit https://www.c2ventures.co/.

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12:37

4 Ways Hosting Providers Affect Podcast Ad Campaigns

Podcast Advertising Playbook ·

2021/03/18

In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to understand them, and how their differences affect your ad campaign. Want to work with us? truenativemedia.com

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22:10

Answering Advertisers Questions About Podcast...

Podcast Advertising Playbook ·

2021/03/11

My goal for this podcast has always been to create an educational resource for anyone interested in podcast advertising. So, in today's episode, I thought I would answer some of these pressing questions. - Targeting specific regions & times of the day. - Downloads versus impressions. - Why are dynamic ads priced by the month? - How can you align ads with content? - Does the length of the podcast play a part in better ad performance? - How can an advertiser avoid being in an ad stack? and

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38:32

Podcast Programmatic Ads Explained By Industry Expert

Podcast Advertising Playbook ·

2021/03/04

While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Stephanie Donovan, SVP of Publisher Sales at Triton Digital, to join me to talk about podcast programmatic ad buying. In this episode, she shares her expert knowledge on what advertisers and podcasters (publishers) can expect from programmatic ads, the differences between host read and programmatic ads, and how to incorporate them into your marketing strategy.

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19:51

Podcast Advertising Best Practices For Marketers

Podcast Advertising Playbook ·

2021/02/25

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads. I cover the following: Different ways to buy ads and their pros and cons. How to identify shows to advertise with. The best ways to measure results for direct response campaigns. Why testing is critical to success. Please subscribe and reach out to me with any other questions you have at True Native Media if you enjoy the content.

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32:04

Finding Podcasts To Advertise On Got A Lot Easier...

Podcast Advertising Playbook ·

2021/02/18

One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Podchaser, also know as the "IMDb for podcasting," has changed the game. Bradley Davis, Founder, and CEO of Podchaser, saw a huge gap in the market and created a comprehensive podcast database that advertisers can use to find podcasts within their niche. In this episode, he shares what crowdsourced is data is available and how to search the platform. Visit

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54:13

How Podcast Advertising Will Influence The Future Of...

Podcast Advertising Playbook ·

2021/02/11

I have the pleasure of speaking to one of the strong female voices in podcast advertising, Caila Litman, from Condé Nast. She shares her view of how podcasting and podcast advertising has a huge impact on the future of audio and how massive umbrella brands are utilizing podcast advertising to promote their smaller, indie brands. To connect with Caila, you can email caila_litman@condenast.com. Visit truenativemedia.com for more information on podcast advertising.

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40:07

Industry Expert Examines The Changes In Podcast...

Podcast Advertising Playbook ·

2021/02/04

Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer Edison’s annual look at podcast listeners' demographics and habits. Tom joins the podcast today to talk about changes in the podcast ad space and what holds many marketers and media buyers back from taking on the marketing channel. Plus, why he is an advocate for all types of podcast ads.

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28:50

Podcast Guesting Advice From An Expert Pod-Matcher

Podcast Advertising Playbook ·

2021/01/28

Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to this episode of The Podcast Advertising Playbook. Alex Sanfilippo from PodMatch joins me to talk about his best practices and how his company helps you find quality guests and shows. This was a live stream that has been made into a podcast episode (of course 😉 )

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27:56

This Podcast 3X'd Their Revenue In 12 Months With One...

Podcast Advertising Playbook ·

2021/01/21

What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynamic ad insertion. By doing so, they were able to access their back catalog of evergreen content and monetize it. Amy Wilson joins me on the podcast to talk about her experience and what it takes to set up a podcast for dynamic insertion. If you love our content, please subscribe!

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35:31

How ThoughtLeaders Uses YouTube To Help Advertisers...

Podcast Advertising Playbook ·

2021/01/14

Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on podcasts. In today's episode, Daniel tells us how leveraging data from other content creators (predominantly long-form) has helped shape how advertisers are buying ads in podcasting.

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25:58

Podcast Industry Discussion With Veteran Podcaster,...

Podcast Advertising Playbook ·

2021/01/07

If you don't know, I host a live stream, Wednesdays at 10am PST/1pm ET. I get all these amazing industry people to come on and share their thoughts about podcasting, podcast advertising, and life. Evo Terra has been podcasting for 16 years. He has seen it all when it comes to the podcast industry, and I enjoyed having him live to talk about his experience. I put together the highlights from our chat. I hope you enjoy it!

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7:20

This One Thing Sets Podcast Advertising Apart From...

Podcast Advertising Playbook ·

2020/12/31

What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentiating factor, and I discuss it in today's episode. Don't forget to subscribe for weekly insights into podcast advertising. You can reach me to start an ad campaign at info@truenativemedia.com

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10:07

How To Improve Podcast Ad Results By Diversifying Genres

Podcast Advertising Playbook ·

2020/12/24

The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This drastically limits options and doesn't leverage the full potential of their ads. In this episode, I discuss how diversifying your podcast genres can help to drive more conversions. Don't forget to subscribe for weekly insights and tips about podcast advertising. https://www.podcastadvertisingplaybook.com/ https://truenativemedia.com

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30:12

How Does Podcast Advertising Work and Why is it...

Podcast Advertising Playbook ·

2020/12/17

With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, and some of the challenges advertisers face when they are new to the marketing channel.

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41:56

This Is How You Sell Your Book Using Podcast Advertising

Podcast Advertising Playbook ·

2020/12/10

Podcast Listeners are the perfect customer for audiobooks, and the best way to reach them is through podcast ads. Do you have an audiobook you are ready to sell? I joined Thomas Umstattd on his podcast, The Novel Marketing Podcast, to discuss how authors can use podcast ads to sell books. I loved the value this interview provided so much that I asked Thomas if I could share it on my podcast to benefit my listeners. So check out my recommendations, and enjoy our fantastic conversation.

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10:57

A Breakdown Of Four Types of Podcast Ads

Podcast Advertising Playbook ·

2020/12/03

It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads now available, I thought it was a good time to break down the four different options. Embedded Ads Dynamically Inserted Ads Programmatic Ads Streaming Ads. I go into details about which one works best for different specific campaign needs.

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36:49

Take A Peek Behind The Podcast Analytics Curtain with...

Podcast Advertising Playbook ·

2020/11/26

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industry and their strategies behind collecting data. Magellan AI captures all ads. Host-read or pre-recorded, baked-in, or dynamically inserted. Using machine learning to process hundreds of thousands of podcast episodes, Magellan AI has created the world's largest database of podcast advertising data – covering activity by 19,000 brands across over 30,000 podcasts.

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10:34

4 Reasons Why Marketers Are Migrating To Podcast Ads

Podcast Advertising Playbook ·

2020/11/19

As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results. But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to diversify their ad spend. I discuss the power of endorsement, no ad clutter, innovation, and production cost in today's episode. Podcast ads are becoming increasingly attractive to marketers, and you should get on board before it's too late.

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