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PODCAST

The Smart Communications Podcast

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

business non-profit

All Episodes

12:02

Episode 42: How do you use the media for advocacy?

The Smart Communications Podcast ·

2019/08/14

Vince Warren is the Executive Director of the Center for Constitutional Rights (https://ccrjustice.org/home/who-we-are/staff/warren-vincent) and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively. He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.

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21:02

Episode 41: How can interviews help you get better...

The Smart Communications Podcast ·

2019/07/31

Laura Fisher, Big Duck’s Senior Strategist, (http://bigduck.com/about/laura-fisher/) chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.

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21:13

Episode 40: How can you be a better writer?

The Smart Communications Podcast ·

2019/07/17

Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.

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20:11

Episode 39: How can you get your team to stop...

The Smart Communications Podcast ·

2019/07/03

Farra Trompeter, Big Duck’s Vice President (https://bigduck.com/about/farra-trompeter/), and Chris Tuttle, digital engagement strategist (http://www.tuttle.co/), bring their respective love for cats and dogs to the analogy of fighting communications and development teams. Hear how they create cross-departmental alignment and collaboration.

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19:08

Episode 38: Can chatbots improve donor experiences?

The Smart Communications Podcast ·

2019/06/19

Alice Hendricks is the CEO of Jackson River (https://www.jacksonriver.com/about/team/alicehendricksjacksonrivercom), a firm that helps nonprofits harness the power of technologies to achieve their goals. In this mind-blowing conversation, she shares how the consumer marketing space is using technology (chatbots, artificial intelligence, and more) and outlines how nonprofits can apply those tools to create more personalized and relevant experiences for supporters.

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18:48

Episode 37: Are your internal communications...

The Smart Communications Podcast ·

2019/06/05

Elizabeth Toledo, President of Camino Group (https://www.caminopr.com/) and former Vice President of Communications at Planned Parenthood, is a crisis communications expert. She discusses the biggest internal communications challenges she’s seen and how strong values alignment can help nonprofits communicate more effectively internally and externally, especially about social issues and controversial topics. Plus, she shares recommendations for nonprofits looking to advance diversity, equity, and

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12:44

Episode 36: Do you need a capital campaign consultant?

The Smart Communications Podcast ·

2019/05/22

We sat down with Andrea Kihlstedt (https://capitalcampaignmasters.com/about/andrea-kihlstedt/) and Amy Eisenstein (https://www.amyeisenstein.com), capital campaign experts with over 50 years of collective experience in the fundraising space, to talk about their new project: the Capital Campaign Toolkit. (https://capitalcampaigntoolkit.com/) They discuss how the model of capital campaign development is changing—from nonprofits relying on consultants to lead the process to embracing online resources

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14:22

Episode 35: Does your nonprofit need a new logo?

The Smart Communications Podcast ·

2019/05/08

Claire Taylor Hansen, Big Duck’s Creative Director, (https://bigducknyc.com/about/claire-taylor-hansen/) helps nonprofits answer the age-old question: Do we need a new logo? She discusses signs that a logo might need to change, the power of using visual elements—typography, colors, patterns, and more—consistently and well, and shares a simple exercise in-house teams can do to assess whether their nonprofit’s materials align with communications goals. If you want more resources to help you ensure

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15:10

Episode 34: How can you make a lean team more effective?

The Smart Communications Podcast ·

2019/04/24

Christine Hughes, Vice President of Institutional Advancement for Burke Neurological Institute (https://burke.weill.cornell.edu/people/christine-e-hughes), is a world-class fundraiser and scientist with extensive experience in the biomedical field. Christine is in the process of building the Burke development and communications departments—and their pipeline of donors—from the ground up using precision communications. By applying this strategy, she’s built a lean and efficient in-house team with a

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18:48

Episode 33: Should your organization produce a PSA?

The Smart Communications Podcast ·

2019/04/10

Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association (https://www.apdaparkinson.org/about-apda/stephanie-paul/), sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease.

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14:08

Episode 32: What data really matters?

The Smart Communications Podcast ·

2019/03/27

George Weiner, Founder and Chief Whaler of Whole Whale (https://www.wholewhale.com/staff/george-weiner/), a social impact tech company, sits down with us to discuss all things data—why it matters for nonprofits, what data to pay attention to, how to visualize and share it, and how to get started with Google Analytics. This is a must-listen if you’re a nonprofit communicator responsible for collecting and measuring data related to your mission, or a nonprofit leader looking to foster a more

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25:46

Episode 31: Should you rename your nonprofit?

The Smart Communications Podcast ·

2019/03/12

Farra Trompeter, Big Duck’s Vice President, and Dan Gunderman, Big Duck’s Creative Director, have successfully facilitated many nonprofit name changes throughout the years. In this episode, they discuss reasons why more nonprofits are changing their names, what it takes, and lessons they’ve learned that may help organizations thinking about evolving—or radically changing—their name.

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17:24

Episode 30: How do you structure a growing...

The Smart Communications Podcast ·

2019/02/26

Suzanne Shaw is Director of Communications at the Union of Concerned Scientists (https://www.ucsusa.org/about/staff/staff/suzanne-shaw.html#.XEtbJM9KjOQ) and has over three decades of expertise in nonprofit and private sector marketing and communications. She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding

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12:00

Episode 29: Can you legally use that photo or song?

The Smart Communications Podcast ·

2019/02/13

Marcus dePaula, co-founder of Mixtus Media (https://www.mixtusmedia.com/who-we-are/) and producer of this podcast, is an expert in online content creation. In this episode he breaks down creative commons licensing, explains the ethical (and credibility) issues in grabbing images from Google for fundraising appeals or marketing communications, and shares resources for great, free photography and music every organization can use.

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18:15

Episode 28: How can you facilitate better internal...

The Smart Communications Podcast ·

2019/01/30

Nonprofit leaders must make their vision clear and get everyone—staff, board, and other stakeholders—aligned and motivated to work toward it together. For Wayne Ho, President and CEO of CPC (https://www.cpc-nyc.org/) (Chinese American Planning Council), this means communicating effectively with over 4,000 employees. In this episode of the Smart Communications Podcast, Wayne shares three essential rules that guide all of his internal communications. Want to learn more about how Wayne encourages all

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13:27

Episode 27: How can an executive director realize...

The Smart Communications Podcast ·

2019/01/16

Vince Warren reflects on his twelve years (and counting!) as Executive Director of the Center for Constitutional Rights. Over the course of his tenure, Vince has built the organization around its potential—and his vision of what it could become. Tune in to learn about his, and the Center for Constitutional Rights’, journey. Want more on the Center for Constitutional Rights? Read all about our branding work together in the case study

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12:18

Episode 26: What is “strategy?”

The Smart Communications Podcast ·

2019/01/02

In this episode of the Smart Communications Podcast, two members of Big Duck’s strategy team, Laura Fisher (https://bigducknyc.com/about/laura-fisher/) and Gil Mejia (https://bigducknyc.com/about/gil-mejia/), define strategy, unpack the differences between strategic goals, objectives, and tactics, and offer tips for nonprofit communicators looking to develop their strategic thinking. If you want more resources on strategy, download our free ebook, Achieve more: Putting strategy to work for your

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19:12

Episode 25: Should your nonprofit podcast?

The Smart Communications Podcast ·

2018/12/19

Chandra Hayslett, Communications Director of the Center for Constitutional Rights, sits down to share her experiences launching the podcast, The Activist Files (https://itunes.apple.com/us/podcast/the-activist-files-podcast/id1389473053?mt=2%20), for her organization. She discusses why she started the podcast, results she’s seen so far, the nuts and bolts of production, and shares practical tips for starting a podcast for your nonprofit. Curious about the Center for Constitutional Rights’ rebrand

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21:11

Episode 24: How can you communicate better with the...

The Smart Communications Podcast ·

2018/12/05

Craig Shelley, Managing Director of Orr Group (https://orrgroup.com/our-people/craig-h-shelley/), shares how nonprofit leadership and staff can foster stronger, more productive relationships with board members. He unpacks different board types and offers simple suggestions for executive directors looking to build trust and partnership with their board, and more.

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17:43

Episode 23: How can nonprofit communications leaders...

The Smart Communications Podcast ·

2018/11/28

Elise Dowell is Vice Chancellor for Communications and External Affairs at The Jewish Theological Seminary (http://www.jtsa.edu/elise-dowell). Since joining JTS in 2002, Elise has lead transformational communications efforts, upgraded their recruitment marketing program, and won two Emmy Awards. She sat down with us to share lessons she has learned over her illustrious career, focusing on how to collaborate more effectively and build organizational alignment around the value of communications.

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202 results

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