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PODCAST

Summit Host Hangout®

Krista Miller - Summit In A Box

Summit Host Hangout®: Krista Miller of Summit In A Box® dives deep into what it takes to launch an online summit. Everything from discovering your summit idea to the strategies that go into hosting a profitable, value-packed virtual summit. The best part? You don"t have to be an influencer to make it happen. Let"s dive in!

business marketing

All Episodes

39:34

200: The Journey of Summit in a Box

Summit Host Hangout® ·

2022/11/22

I can't believe that you're looking at episode 200 of the Summit Host Hangout Podcast. Thank you so much for being here! I wanted to do something special to celebrate, so in this episode, I'm taking you behind-the-scenes of the journey of Summit in a Box. I'll talk about everything from the initial idea for this company and how it grew, how our offers have evolved, balancing work and kids, my family's understanding of what I do, and more. For show notes, head to

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14:22

199: Sell with a Summit: Course Creator Edition is...

Summit Host Hangout® ·

2022/11/15

I'm so excited to announce that Sell with a Summit: Course Creator Edition is back! This time for intermediate to advanced course creators who want to use a high-converting summit to scale their course sales. In this episode, I'll share a behind-the-scenes look at how this event came to be and its journey of it as well as some details of the event. For show notes, head to https://summithosthangout.com/199

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18:46

198: The 3-Part Chatbot Marketing Strategy for...

Summit Host Hangout® ·

2022/11/08

Every once in a while we have an opportunity to adopt a strategy that is ultra-effective before everyone else catches on. Right now, we have that opportunity with chatbots - especially as far as virtual summits are concerned. Join Nadine Anderson and I as we talk through her 3-part chatbot marketing strategy for virtual summits. In addition, we'll cover how chatbots work, how to keep from being spammy, and a couple of Nadine's favorite ways to use bots outside of summits. For show notes, head to

en

09:44

197: Free Summits Attract Low-Quality Leads and...

Summit Host Hangout® ·

2022/11/01

Have you heard the claim that free virtual summits attract "low-quality leads" or "freebie seekers"? Or maybe you've even believed it yourself? In this sass-filled episode, I'm breaking down why you'll hear some influencers make this claim, whether it's true, and how to make sure it's not the case for your virtual summit so you can see both short-term and long-term results from hosting your event. For show notes, head to https://summithosthangout.com/197

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28:42

196: From Virtual Summit Skeptic to Crushing Every...

Summit Host Hangout® ·

2022/10/25

After running 6 in-person conferences, Dominique Falla from the Typism Lettering Community made the decision to take her event online. With that change, what she was used to with other types of events, and the results she'd seen us talk about here at Summit in a Box, there came some uncertainty around whether she'd be able to get anyone besides her speakers signed up and whether certain strategies would work out. Despite that uncertainty, she stayed the course, followed our summit-hosting system,

en

28:29

195: What's the Difference Between a Free Summit and...

Summit Host Hangout® ·

2022/10/18

"What's the difference between a free summit and paid conference?" This is a question I get asked a LOT and until recently, I didn't have a great answer. I was able to share guesses, but I wasn't comfortable saying too much since I didn't have results of my own to compare to. However, now that I've run my own paid conference, I'm excited to share what the differences are. In this episode, I'll give the short answer to the question, we'll break down the differences piece-by-piece, and talk about

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16:17

194: What Surprised Us Most About Hosting a Virtual...

Summit Host Hangout® ·

2022/10/11

We had a lot of surprises come up as we put together our first paid event, but the thing that surprised us the most was how the marketing, positioning, and promotion of a paid conference felt way more like a launch of a high-ticket program than a free summit. The energy and thought process behind it was entirely different! Join Elli and I this week as we break this down and walk through each piece of what surprised us the most of putting on our first paid event. For show notes, head to

en

28:07

193: B2C Virtual Summits: A Values-Driven Summit for...

Summit Host Hangout® ·

2022/10/04

No matter your audience, you've probably run into questions around how your audience would receive a virtual summit. Will they like what I created? Will they be mad I'm trying to make money while I help them? Will they buy my all-access pass? For more budget-conscious audiences, these questions can be enough to make you wonder whether a summit is even the right move for you. That's why I'm excited to introduce you to Bryson Tarbet, host of the Elementary Music Summit. He went into the summit

en

15:04

192: My Biggest Fears the First Time I Launched a...

Summit Host Hangout® ·

2022/09/27

Since I teach about summits, people often assume that I don't deal with the normal mindset issues that come up for everyone else. But that is totally not the case. In this episode, I'm breaking down the 5 biggest fears I had before launching a premium course through a summit for the first time along with one fear I didn't worry about that I definitely should have. For show notes, head to https://summithosthangout.com/192

en

23:13

191: Build On Your Speaker Relationships After a...

Summit Host Hangout® ·

2022/09/20

Hosting a virtual summit is a powerful way to connect with peers in a way that can lead to powerful collaborations, opportunities, and friendships down the road. However, it's easy to let those connections and relationships fade once the event is over and miss out on much of the opportunity that a summit can bring. In this episode, collaboration consultant Amelia Roberts is sharing how we can build on the relationships we have with our speakers in an organized way that won't zap all your energy.

en

13:30

190: A Virtual Summit is a Full Funnel - From Lead...

Summit Host Hangout® ·

2022/09/13

Recently, I worked up a presentation outline of different marketing strategies and where they fit in a funnel. When I got to a summit, my mind was blown all over again when I realized just how effectively a summit serves as an entire funnel, from lead generation to launch. In this episode, we'll cover what a funnel is, what the strategies we're used to using include, and how a virtual summit is a full-funnel all by itself. For show notes, head to https://summithosthangout.com/190

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07:33

189: Do Speakers Care if I Launch My Course After a...

Summit Host Hangout® ·

2022/09/06

You couldn't host your virtual summit without your speakers, which means you couldn't have an incredible launch without them either. But...are speakers bothered when you use a summit to lead into a launch? The truth is, it depends on how you do it! In this episode, I'll cover what to avoid when you're launching through a summit and my top tips for making sure speakers are comfortable with your launch. For show notes, head to https://summithosthangout.com/189

en

25:07

188: Overwhelm is Optional: Resilient Time Management...

Summit Host Hangout® ·

2022/08/30

Hosting a virtual summit takes a good amount of time and attention, while also leading you through a brand new process and experience. The truth is, it's not uncommon to end up feeling overwhelmed. But it doesn't have to be that way. Today, I have a special guest, Stacy Brookman, to talk about how to use resilient time management to launch your virtual summit and how you can *choose* to avoid overwhelm. For show notes, head to https://summithosthangout.com/188

en

09:07

187: Why No One Signed Up for Your Virtual Summit

Summit Host Hangout® ·

2022/08/23

Hosting a virtual summit that no one signed up for is...not fun. But the truth is, it happens. The good news is that there's always a reason for it. In this episode, I'm breaking down the top two reasons that no one signed up for your summit, how to fix it, and what this looked like in real numbers for one of our Summit in a Box Accelerator clients. If you haven’t hosted a summit yet, this is still a great one for you to listen to because you’ll get to hear about what to avoid without having to

en

10:56

186: Why We're Hosting a Paid Conference Instead of a...

Summit Host Hangout® ·

2022/08/09

Did you notice we're hosting a paid event and wonder what in the world I think I'm doing? I figured you would. Join me in a behind-the-scenes episode as I share why we're hosting a paid conference, my goals with it, and who I believe paid events are the best fit for. For show notes, head to https://summithosthangout.com/186

en

21:43

185: How Laurie Doubled the Size of Her Membership...

Summit Host Hangout® ·

2022/08/09

Virtual summits are a powerful addition to any online business, but they can also be the foundation of your business. This week, hear about how our client, Laurie Acker, doubled the size of her membership with one launch, grew her email list to 10k subscribers in two years, 10x-ed her annual revenue, and is changing an entire industry by hosting quarterly one-day events. For show notes, head to https://summithosthangout.com/185

en

13:06

184: The 4 Keys that Allowed Me to Host a Virtual...

Summit Host Hangout® ·

2022/08/02

I'm often asked how I "do it all", which always makes me laugh because I don't. But I wanted to give a more in-depth answer today because I know there are so many of you who don't have full-time hours to dedicate to a virtual summit and want to know how you can make it happen. So today, I'll cover the 4 keys that allowed me to host a virtual summit on part-time hours. For show notes, head to https://summithosthangout.com/184

en

19:04

183: Summits vs Bundles: Why I'd host a virtual...

Summit Host Hangout® ·

2022/07/26

I've tried a ton of different marketing methods and participating in other peoples' bundles has been one of my favorite ways to grow my audience. So earlier this year, I decided it was time to run my own! In this episode, I'm breaking down my take on virtual summits versus bundles. I'll share why I decided to do a bundle, the results, what I liked and didn't like, what I could have done differently, and more. For show notes, head to https://summithosthangout.com/183

en

22:57

182: How a Sponsor Added $60k in High-Ticket Sales...

Summit Host Hangout® ·

2022/07/19

We’ve been talking more and more about using a virtual summit to launch a course, membership, or high-ticket group program. And people tend to take my word for it that this strategy works for a course or membership, but I do get questions about it working for higher ticket programs. People ask if it really works, if they should host a paid event for a high-ticket offer, and there’s just generally a lot of doubt. So today, I've brought in my presenting sponsor from my most recent summit, Shannon

en

12:11

181: 4 Reasons to Host a Virtual Summit as a Course...

Summit Host Hangout® ·

2022/07/12

Once you have a proven course, membership, or group program, your next goal becomes getting that offer in front of fresh eyes. And that's where we tend to jump on the hamster wheel of creating content and trying every lead-generation strategy out there. The good news is, with a virtual summit, you don't have to find yourself in that exhausting cycle. Tune into this week's episode to learn 4 reasons why you should be hosting a virtual summit for your course, membership site, or group program. For

en

367 results

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