PODCAST

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.

business marketing

All Episodes

02:01

Podcast Jumpstart - Get FREE Access!

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/06/12

If you're interested in growing your podcast, you have a limited-time opportunity to get into the beta version of my updated Podcast Jumpstart program ... FREE! It's already started, but it's not too late for you to catch up. The doors to this offer will only be open a couple more days, so if you're interested, get in now. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a

35:40

Podcasting Fame Has a Shadow (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/28

On this episode of Build a Big Podcast, David discusses the importance of having a strong reason for creating content beyond just praise or money and the potential dangers of overexposure. He delves into the vulnerability of creators when publishing their work and gives tips on how to deal with criticism. David also talks about his approach to focusing on certain things and not others when it comes to external validation. Lastly, he emphasizes the importance of sustainability for creative

26:34

Podcast Marketing (Taylor's Version)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/13

Taylor Swift knows a lot about how to connect with an audience. This episode of Build a Big Podcast talks about three ways she is doing this and how you can do the same thing with your podcast audience. Topics covered in this episode: Taylor Swift and Her Connection with Fans Taylor Swift's success in connecting with fans Starting with a strong foundation and mastering craft before aiming bigger CMA Fest and Taylor Swift's dedication to her fans – a lesson for podcasters The importance of

21:13

Podcasting to a Small Audience – How to Make the Most...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/11

Want to grow your podcast? You need to bring your best performance, content, and personality regardless of how many people are listening to you now and before you worry about additional audience growth. Topics covered in this episode: The importance of content quality and effort for audience growth. "Madison Square Garden" performance aspirations Playing for current and "unseen" audiences The power of word of mouth Pre/post-production work for successful podcasting How your podcasting

15:58

Podcasting is Messy – Embrace It!

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/09

Here are 3 key takeaways from this episode: All activities can be empowering or disempowering Podcasting and social media platforms can help you reach people who need to hear your message Building audience interaction is crucial to have a successful podcast Additional topics covered in this episode: Twitter and Spotify are great platforms for interacting with the audience (even if you hate them) Nashville Public Radio's decision to keep posting on Twitter, even when NPR dropped it

29:44

Getting Your Podcast "Unstuck" (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/07

Topics covered in this episode: Customizing Your Podcast with Social Media Engagement Audience-Driven Podcasting: Creating Maximum Engagement with Direct Guest Questions Take Your Podcast to the Next Level: Expert Tips for Hosting Engaging Guest Interview Guest participation is an excellent way to generate audience interest and interaction Inconsistent recording practices may lead to a lack of practice and skill development Past success or experience does not guarantee current ability

24:16

The Good, Bad, and Ugly of "AI Podcasting" (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/05/02

Here are 3 key takeaways from this episode: Consistency is more than just frequency. It's about showing up with the right energy and preparedness. While AI can be helpful in organizing and time-stamping content, it lacks the ability to bring personality to your podcast. You must infuse your unique personalities into AI-generated content to get the most from it. Taking breaks and downtime are crucial behaviors that podcasters (and people in general) don't do enough of. Additional topics covered in

25:04

Anonymous Podcasting and Podcast Host Privacy (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/04/29

This episode of Build a Big Podcast is about anonymity in podcasting and using anonymous podcasting as a way to take advantage of social media without exposing too much of yourself online. Topics covered in this episode: Introduction to anonymous and anonymous podcasting as a way to take advantage of social media without exposing too much of yourself Balancing the demands of numerous podcast interviews and the impact on scheduling flexibility Using a caricature or icon as a podcast persona Audio

30:53

Podcasting Lessons from Tucker Carlson and FOX News

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/04/27

This episode of Build a Big Podcast is about podcasting lessons related to the current state of FOX News and Tucker Carlson. I explore the importance of authenticity, connecting with your audience, and avoiding misinformation and dumbing down your content. Plus, I may or may not mention a woman I met at the gym who was Tucker Carlson's #1 Fan and the current opportunity for Brian Kilmeade (and you). Topics covered in this episode: FOX News vs. podcasting as platforms for news and commentary The

27:00

How the Money is Made in Podcasting (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/04/21

This is the audio companion to Issue 124 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with

09:52

Maintaining Attention for Your Podcast: Why Retaining...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/04/17

It's time to talk about something important - building a community! As podcasters, we love inviting new people to be part of our journey. But what about the people already supporting us? It's easy to neglect current listeners in the pursuit of new listeners, but doing this can actually slow growth. The most successful podcasters show genuine care and curiosity for their existing audiences. How do you interact and stay in touch with listeners? Having a system in place for communication, whether it's

35:16

Doctor vs. Podcaster (Big Podcast Insider Issue 123)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/04/15

This is the audio companion to Issue 123 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a

27:25

Lessons from 1.5 Million Podcast Downloads (Big...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/04/06

This is the audio companion to Issue 122 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a

20:10

What Would You Do for Money? (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/03/30

This is the audio companion to Issue 121 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a

05:37

"School Shootings" and Your Podcast

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/03/29

What makes a podcast truly successful? What makes listeners connect with a podcast host? One of the key factors is honest communication. Listeners want to hear from hosts who are willing to take a stand and share their honest thoughts and feelings on important topics. In this episode of Build a Big Podcast, I will explore this philosophy in more detail, using the real-world example of the elementary school shooting that just happened in Nashville. Topics on this Episode: Why podcast listeners want

37:06

7 Ways Podcasters Can Use Al Tools to Get New...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/03/21

This is the audio companion to Issue 120 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a

35:42

Small Podcast Big Podcast ... Sometimes (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/03/14

This is the audio companion to Issue 119 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a

10:41

Radio Promos – A Behind-The-Scenes Look

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/03/09

I was working on a radio promo for RocknPod today and, as I was about the read it to get an exact time for how long it is, I decided to hit record and do an episode on the subject. In this episode, I share a first draft of the ad with you and go through it, piece by piece, explaining why I wrote it the way I did. Topics on this Episode: Writing radio promo copy Building hype Getting attention (and keeping attention) Repetition in copy Lessons for your promos Links to Things I Talk About:

37:35

Celebrity in Podcast Marketing (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/03/07

This is the audio companion to Issue 118 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Celebrity in Marketing Why Aren't People Listening to Your Podcast? Does Size Matter? Podcast Marketing Trends 2023 Pro DJ on $99

22:53

The #1 Podcasting Crutch (Big Podcast Insider Issue 117)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/03/03

This is the audio companion to Issue 117 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: The #1 Podcasting Crutch (and How to Break It!) Positive Momentum for Podcasters Should You Listen to Bad Podcasts? Looking for a

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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