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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

54:58

Voices from Ukraine

Webcology ·

2022/02/25

Today's episode was recorded the day Russia invaded Ukraine. Jim and Dave speak with two SEO industry members living and working in Kiev, Igor Shulezhko and Anton Shulke.Igor Shulezhko is a Russian speaking Ukranian living in Kiev. He is a brand ambassador for Serpstat, a cofounder of rankUP, and co-owner of Shmeo.link/. He has a friend translating for him.Anton Shulke is head of Influencer Marketing at Duda, the highly SEO friendly CMS platform. Originally from Moscow, Anton lives in Kiev,

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58:02

Paid Media and Digital Marketing Strategist Navah...

Webcology ·

2022/02/17

Jim and Dave speak with Navah Hopkins, a search industry veteran, has officially launched her consulting business, Navah Hopkins Consulting, LLC. Bill Hartzer.com reports:Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audits, SAAS product strategy, and General business strategy.In the past, Navah has worked for companies like

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50:11

How The Pandemic Increased Demand for SEO

Webcology ·

2022/02/10

How The Pandemic Increased Demand for SEOJoe Hall posted a Twitter poll asking the SEO community how the pandemic impacted their SEO business. The poll had 614 responses and most said that the pandemic has brought an increased demand in SEO.83.2% said it is a true statement to say "the pandemic has brought an increased demand in SEO." 16.8% of those who responded said it is a false statement to say "the pandemic has brought an increased demand in

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54:35

1+ Million WordPress Sites Vulnerable to Remote Code...

Webcology ·

2022/02/03

1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attackshttps://www.searchenginejournal.com/wordpress-vulnerability-in-essential-addons-for-elementor/436179/Webcology named as one of the 15 top SEO podcastshttps://ahrefs.com/blog/best-seo-podcasts/New Google Partners Program: After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current

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57:41

SEOClarity Launches ClarityAutomate Solution to...

Webcology ·

2022/01/27

Jim and Dave welcome back Mark Traphagen and Mitul Gandhi to discuss the launch of ClarityAutomate a groundbreaking new platform that solves the most fundamental roadblock to achieving SEO results: execution.ClarityAutomate empowers SEOs to take control of their results, tackling gaps in technology, skills and resources to execute SEO changes in real time through its innovative no-code SEO technology.Equipped with flexible implementation and a powerful logic engine within seoClarity’s award-winning

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60:09

Danny Goodwin Talks to Webcology About Joining Search...

Webcology ·

2022/01/20

Danny Goodwin Talks to Jim and Dave About Joining Search Engine Land. Search Engine Land is happy to welcome well-known search marketing journalist Danny Goodwin to the team as Senior Editor. Goodwin will join the editorial team, which also includes editors Barry Schwartz and George Nguyen, to help us to deliver best-in-class journalism on search and performance marketing to you – our global audience of digital marketers.In addition to writing daily about SEO, PPC, and more for Search Engine Land,

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52:59

Google Union Busting or Content Priority

Webcology ·

2022/01/14

Google Union Bustinghttps://arstechnica.com/tech-policy/2022/01/google-hired-union-busting-consultants-to-convince-employees-unions-suck/Project Vivian.” In the words of one senior manager, Project Vivian existed “to engage employees more positively and convince them that unions suck.”National Labour Relations Board judge Paul BogasContent Priorityhttps://www.seroundtable.com/poll-seos-to-allocate-resources-32726.htmlAleyda Solis @aleyda55.3% Content23.7% Technical17.1% Link Building Google doesn’t

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63:05

Webcology – The 2020 II edition?

Webcology ·

2022/01/10

Moving into the New Year I have a strange sense of déjà vu. Tonight we’re gonna party like it’s 2020 Two, the updated edition.This is the sixth day of January, 2022. A year ago, before the attempted coup, we were all so much younger. Now it just feels numb, and dumb, and sometime sort of pointless. It feels like we’re entering the new year running it petal to the metal, full tilt in neutral. The incredible spikes in COVID infections over the last few weeks from Omicron is so far beyond believable it

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30:23

The Ultimate Guide to Google Ads with Mike Rhodes,...

Webcology ·

2021/12/23

Jim and Dave speak to Mike Rhodes, a serial entrepreneur and founder of one of Australia's largest digital marketing firms, Websavvy about his book, the Ultimate Guide to Google Ads. Rhodes had immigrated to Australia from the UK and founded and exited three other businesses before founding Websavvy in 2006. He is now a conference speaker, an investor, and a father. He joins us from Melbourne Australia.Covering the latest breaking news in Google AdWords, the book's fifth edition introduces

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57:15

The SEO Who Wasn’t or You Don’t Need Links to Rank.

Webcology ·

2021/12/16

The SEO Who Wasn’t or You Don’t Need Links to Rank.The SEO who wasn’t (learned a few tricks)https://www.seroundtable.com/seo-learned-a-few-tricks-job-32596.htmlGoogle <3’s affiliates just like affiliates <3 Google – No nofollow? No Problemshttps://www.seroundtable.com/google-wont-penalize-no-nofollowing-affiliate-links-32597.htmlYou don’t need links to rank. Links are not mandatory. https://www.seroundtable.com/links-are-not-mandatory-for-ranking-in-google-search-32558.htmlSusequently ..

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56:08

The Effect of Expired Landing Pages

Webcology ·

2021/12/10

The Effect of Expired Landing Pages and other items from your website’s landfill on SEO https://searchengineland.com/how-expired-landing-pages-kill-your-google-rankings-377055Great piece by Kasper Szymanski at SEL.Google local search algo update last week – coinciding with the introduction of the new Google (my) Business environment https://www.seroundtable.com/google-local-search-ranking-algorithm-update-32562.htmlRelevancy and Core Update Factors, John Meuller refers SEOs a blog post Google posted

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58:52

Holiday SEO Roundtable Discussion with Kristine...

Webcology ·

2021/12/04

Jim Hedger hosts a Holiday SEO Roundtable Discussion with Kristine Schachinger, Jenny Halasz, and Ryan Jones.6 signs you need to migrate your ecomm storeNow that online shopping season is ending it’s the time for migrationshttps://litextension.com/blog/6-signs-website-replatforming18 years Congrats to Barry Schwartz and Search Engine Roundtablehttps://www.seroundtable.com/18-years-old-32491.htmlhttps://www.seroundtable.com/google-url-change-seo-drop-32516.html Old changes don’t make a lot of

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58:26

seoClarity 2021 Clickthrough Rate Research Study

Webcology ·

2021/11/25

Jim and Dave speak with Mark Traphagen (VP of Product Marketing & Training) and Mitul Gandhi, (Chief Architect & Co-Founder) of seoClarity.They discuss the findings of new a new CTR study where they used over 750+ billion impressions across 17+ billion unique keywords to analyze CTRs by position, device (mobile and desktop), country, seasonality and even industry.What makes seoClarity’s study remarkably different from all other studies is the sheer volume of actual data analyzed - 750+

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60:52

Google Stops Crawling Pages Based on XML Sitemap

Webcology ·

2021/11/18

Old XML Sitemaps won’t help your migration recoveries very muchhttps://www.seroundtable.com/google-old-xml-sitemaps-url-migration-32441.htmlGoogle isn’t crawling pages based on the XML sitemap. New sitemaps might prompt new crawls but old ones won’t push Google to new pages faster.--Google’s SEO Interactive Checklisthttps://www.seroundtable.com/google-interactive-seo-checklist-32447.htmlhttps://developers.google.com/searchGoogle Translated

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56:59

Google November spam update is Fully Rolled Out

Webcology ·

2021/11/12

Google November spam update is fully rolled out by @rustybrick. November Spam Update might be a bit less well adjusted than...https://www.seroundtable.com/google-november-spam-update-impactful-32394.htmlHi Robothttps://www.seroundtable.com/googlebot-ip-addresses-32402.htmlGoogle releases the IP addresses of its various bots in a JSON file. Google can kill your ads if you violate the organic webmaster guidelines – very rare but it’s happened. I know it happens in reverse too

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56:33

Google Tackles Spam and Adult Content

Webcology ·

2021/11/04

Google Tackles Spam and Adult ContentAn update targeting content that doesn’t follow the Google guidelines started rolling out today. Named the November Spam Update...https://www.seroundtable.com/google-november-2021-spam-update-32365.htmlGoogle doesn’t necessarily know what smut is but it knows smut when it sees it.Google has no objective measure of “adultness”Lily Ray asked about the rating = adult tag and when it should be

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58:07

Facebook changes company name to Meta

Webcology ·

2021/10/28

Facebook changes company name to Meta https://cnb.cx/3blo77sThe company will also change its stock ticker from FB to MVRS, effective Dec. 1Out of the Box Core Web Vitals SpeedsWho wins the CMS race? WordPress, Duda, Drupal, or Wix?https://www.searchenginejournal.com/core-web-vitals-wordpress-drupal-duda-wix/425071/Images don’t help you rank... (not so sure this answer is entirely thought out)https://www.seroundtable.com/google-web-search-images-32318.html John Mueller suggests images aren’t

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58:19

Facebook Corporate Rebrand To Reflect Role In the...

Webcology ·

2021/10/22

Facebook Corporate Rebrand To Reflect Role In the Metaversehttps://dailyhive.com/toronto/facebook-new-name-rebrand-reportStory broke in TheVerge https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverseFacebook doesn’t know how they will rebrand (short history of renaming efforts at FB)https://mashable.com/article/facebook-zuckeberg-new-nameFacebook slammed by its own oversight board for VIP treatment of

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58:56

More Actionable Error Reports for Rich Results in...

Webcology ·

2021/10/07

More actionable error reports for Rich Results in Google Search Consolehttps://www.seroundtable.com/google-rich-results-status-reports-detailed-32212.htmlPenalizing Interlinked Link Schemeshttps://www.seroundtable.com/google-interlinked-link-schemes-32207.htmlCarbon Rating your Flying Routes – Sustainable with Googlehttps://www.seroundtable.com/sustainability-with-google-32206.htmlGoogle Search Console Adds New Rich

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59:41

Are You Older Than Google?

Webcology ·

2021/10/01

Are You Older Than Google?MUM (multitask unified model)It’s not just a new algorithm; it’s a new way of ordering and facilitating search-Things to Know – paths users take when exploring this topic (web surfing?)-Topic Exploration – Using related topics user can zoom into or broaden topic-Visual Exploration – Image search but actually useful.https://www.searchenginejournal.com/google-search-redesign/421415/https://www.searchenginejournal.com/google-mum-is-coming-to-lens/421385/-Google Merchant

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811 results

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