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PODCAST

The Poodle to Pitbull Pet Business Podcast

Join the UK"s leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.

business marketing

All Episodes

28:44

Episode 253 - The Disney Debrief - Pet Biz Lessons...

The Poodle to Pitbull Pet Business Podcast ·

2022/11/04

In this weeks episode Dom is sharing five pet business marketing lessons from his recent trip to Disneyworld, where there was lots of money swilling around. If you want to create a 'WOW' experience that turns your clients into raving fans... If you want to charge WAY higher prices than your competition and STILL have dog owners beating a path to your door If you want to learn how to Storysell and take your clients on a magical journey so they stay LONGER... If you want to be able to do seasonal

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17:30

Episode 252 - How to Create Frighteningly Good...

The Poodle to Pitbull Pet Business Podcast ·

2022/10/31

Did you know the number one reason most pet business adverts don't work is because they are BORING? They don't grab attention, and there is no reason for people to read them...so how do you fix this? Well, one way is to add a 'fear-factor' element to your copy, that will cause a dog owner to notice your advert, AND want to read more. Once you've indentified a prospects poison, then can you position your pet service as the antidote. As the solution to their prayers! Disney do this in their

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26:34

Episode 251 - How to Disnify Your Pet Business BONUS...

The Poodle to Pitbull Pet Business Podcast ·

2022/10/28

In this SPECIAL episode of the podcast Dom is back fresh from his Florida exploits where he was rolled, stuffed and sprinkled with Disney pixie-dust! And he's bringing YOU some magic kingdom marketing by sharing a chapter from the audiobook version of his new book 'How to Disnify Your Pet Business' You will discover; Why your HERO pet business need a vicious villain How to crawl into your prospects brain and probe their deepest pet-based pain points The secret Villain/Hero/Solution formula that

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01:02:57

Episode 250 - How to Add a Membership to a Thriving...

The Poodle to Pitbull Pet Business Podcast ·

2022/10/21

This weeks guest is renowned dog trainer, author, Lez Graham. Lez grew up with an early passion for horses and dogs, but she hated school so left and ended up with a career in IT. She started her holistic journey way back in 1997 using kinesiology on dogs and horses. After her mum passed away the family upped sticks and moved to New Zealand where she continued with kinesiology and this was where her passion for dog training and dog behaviour began. When Lez returned to the U.K she started doing

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22:09

Episode 249 - How to Disnify Your Pet Business Book...

The Poodle to Pitbull Pet Business Podcast ·

2022/10/17

It's book launch day... Yipee! In this BONUS podcast I'm sharing the key takeaways from my brand new book How to Disnify Your Pet Business. Do you struggle to stand out from the competition? Do you HATE marketing and think your business is boring? Are you an awesome pet professional but does your marketing suck? Fear ye not, because in this special 'launch' episode I'm giving you the five magic marketing keys that will unlock untold profits in your pet business. The magic keys are; #1 - How to

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01:04:14

Episode 248 - Dog Poop Profits with Courtney Ceacal...

The Poodle to Pitbull Pet Business Podcast ·

2022/10/14

There have been many great pet business origin stories told on this podcast, and this episodes guest brings one of the most personal, heartwarming and inspiring stories you'll ever hear. I'm talking to Courtney Ceacal who is the top dog at Palmetto Scoopers in Columbia, South Carolina. Courtney learned the value of relationship selling in a commission only job selling adverts for a magazine. Then he moved onto retail, where he was again very succesful dealing with customers, engaging with the

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16:19

Episode 247 - How to Add Excitement To a Boring Pet...

The Poodle to Pitbull Pet Business Podcast ·

2022/10/10

Does your pet business lack excitement? Do you feel like you struggle to stand out from the competition? How can you come up with big bold ideas that will put your pet business on the map? Well, in this BONUS episode Dom talks about creating waves in your pet business, and how you can only surf the waves you create. Too many pet business owners don't do enough to create any 'heat' in your business, and they end up skint, p!ssed off and frustrated about their lack of progress. The success you

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48:20

Episode 246 - Pet Business Success Secrets with...

The Poodle to Pitbull Pet Business Podcast ·

2022/10/07

Todays guest is Fernando Camancho. He's a dog trainer, author and a consultant to pet boarding and daycare facilities, and someone I've been trying to interview since 2015! Fernando started out in graphic design, then moved to advertising before following his passion to work with animals and ended up with a job at the zoo - doing graphic design for their in house magazine. Then he worked as a PT, and as a recruiter for a real estate company before seeing an advert in the newspaper which caused him

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20:17

Episode 245 - How to Read The Warning Signs That Your...

The Poodle to Pitbull Pet Business Podcast ·

2022/10/03

In this weeks bonus podcast Dom is mourning the death of one of his precious hens, Blanche. Blanche, along with her sister Dorothy were the hens Dom and Beth raised from eggs, and they featured in the first episode of the podcast recorded way back in June 2018! And as sad as her passing was, it actually wasn't too much of a surprise. See, Blanche A.K.A. Hoppy hadn't been very well for a long time, so the warning signs were there, just as the warning signs exist in your pet business too. If you want

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01:02:17

Episode 244 - How a Rebrand Exploded A Pet Business...

The Poodle to Pitbull Pet Business Podcast ·

2022/09/30

This weeks guest is the amazing Amber Van Denzen of Attaboy Animal Care in Lakeland Florida. Very entrepreneurial from a young age, Amber started doing pet sitting jobs as a teenager for her neighbours, before moving on to training as a vet tech after highschool. She had dreams of moving further into the vetrinary world but struggles with science (in particular chemistry, which I can totally identify with!) which meant she switched to equine management. Then she discovered she was alergic to horse

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52:27

Episode 243 - From Garage Dog Groomer to Celebrity...

The Poodle to Pitbull Pet Business Podcast ·

2022/09/23

This weeks guest is superstar groomer, the one the only, Jess Rona! Jess chats through her entire pet business journey from struggling through school, having dreams of being an actress, to doing improv and stand up comedy, and waiting in a restaurant before setting off on her amazing grooming journey. We shoot the breeze about; * The struggles of starting a grooming business on a budget * How she developed a passion to perfect her grooming skills through her desire to provide a caring,

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31:40

Episode 242 - Behind the Scenes at a Pet Business...

The Poodle to Pitbull Pet Business Podcast ·

2022/09/16

What really down at a pet business mastermind? What even IS a pet business mastermind? And would a mastermind benefit you and your business? All great questions that will be revealed in this episode. A Mastermind is unlike any other kind of coaching program. Anyone who has achieved any kind of success in business, sport and entertainment will tell you they didn't do it alone, and had excellent mentors who help them speed up thier own success journey. Joining a mastermind can be a great way to get

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31:44

Episode 241- How Business Coaching Can Transform Your...

The Poodle to Pitbull Pet Business Podcast ·

2022/09/09

In this weeks episode I'm sharing an exclusive look behind the scenes at what happens inside my pet business coaching program. You'll hear from The Doggy Doctor - Carol Clark, Queen of the Fields - Katie Guastapaglia, The Spaniel Guru - Hannah Antrobus, and the owner of the U.K's greatest doggy daycare Tim Jackson as they share the results they experienced when they invested in a coach. You'll discover; How Carol transtitioned from dog trainer to a trainer who trains other dog trainers, staffed

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29:35

Episode 240 - How to Take Your Pet Business To The...

The Poodle to Pitbull Pet Business Podcast ·

2022/09/05

This bonus podcast was recorded hot on the heels of the amazing September PBIC Elite Mastermind, and Dom is in contemplative mood as he shares his pet business plans for the next 90 days. Quarterly planning is a huge part of what we do in Dom's private coaching programs, and the key to making HUGE progress is to only focus on the high-value tasks that will move your from 2K a month to £4K a month, or from £10k per month to £20K per month, or from six-figures to seven figures. What are those key

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01:00:15

Episode 239 - Collaboration Over Competition, with...

The Poodle to Pitbull Pet Business Podcast ·

2022/09/03

In this episode I'm joined by Savannah Westwood, Heidi Lewis, Amber Van Denzen Suarez and Doug Keeling, who make up the fantastic four founding members of the newly formed Florida Pet Sitters Association. We talk about how the collaboration came together and their aims for the association which include; Providing a community for Florida pet business owners who feel isolated and alone. Communicating solutions pertinant to the unique local and geographic challenges that Florida pet owners face -

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26:32

Episode 238 - Should You Make Changes To Your Pet...

The Poodle to Pitbull Pet Business Podcast ·

2022/08/30

When is the best time to increase your pet business prices? Is it a good idea to take on staff, write a book, or launch a new service during a recession? Is now a good time to making changes in your pet business? Dom thinks 'YES' and in todays BONUS episode you'll discover why, despite rising inflation, cost-of-living crisis, and a recession rolling towards us, now is the best time to make SMALL and BIG changes in your business. You'll also hear why putting off big decisions will cost you in the

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25:21

Episode 237 - Discover the Ten Premium Pet Business...

The Poodle to Pitbull Pet Business Podcast ·

2022/08/26

At IMPACT 2022 - The Pet Business Success Summit Dom shared the Ten Pet Business Commandments...these are the ten game-changers that will enable you to stand out from the competition, and protect your pet buiness from the rising inflation and the cost of living crisis.. In this episode Dom deep dives on the first three commandments. They are; 1) Thou Shalt be Premium 2) Thou Shalt Target Thine Ideal Customer 3) Thou Shalt be the Expert Tune in to discover how you can implement these commandments in

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36:27

Episode 236 - The IMPACT 2022 Pet Business Success...

The Poodle to Pitbull Pet Business Podcast ·

2022/08/23

In this BONUS episode I'm peeling back the curtain and giving you a sneaky peak at what went down at IMPACT 2022 - The Pet Business Success Summit! You'll hear an extract from my opening presentation of Main event Saturday, which is where I shared my Ten Pet Business Commandments. Commandment number one is Thou Shalt Target Thine Ideal Customer...this is more crucial than ever right now, because it's only the affluent dog owners in your town who will be easily able to afford your higher prices

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51:35

Episode 235 - Pet Business Game-Changers with Candace...

The Poodle to Pitbull Pet Business Podcast ·

2022/08/19

Todays guest Candace D'agnolo grew up in central Illinois, and showed an early entrepreneurial streak by selling pencils and erasers to other kids in the playground, as well as legitimately bringing in pocket money extra babysitting and dog sitting for her neighbours... She achieved her dream of working at an advertising agency in Chicago, but hated it so left to start a Mural painting business for kids bedrooms. Then she moved into the pet industry and worked with a friend for a while before

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35:02

Episode 234 - Six Money Repelling Mistakes Pet...

The Poodle to Pitbull Pet Business Podcast ·

2022/08/15

Just because there's a cost-of-living crisis, inflation is sky-high and we are rapidly rolling towards recession, it DOESN'T mean you can't increase prices and make more money in your pet business. I started my first 'premium' pet business slap bang in the middle of the last recession in 2011. And I did this by charging twice as much as my competitors.... ...So, in todays episode I'm sharing six ways you can make more money in your pet business even when there's a recession. And I'm highlighting

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