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PODCAST

The Artificial Intelligence Show

Paul Roetzer and Mike Kaput

The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you

business marketing

All Episodes

46:28

#35: Microsoft’s Unsettling Chatbot, How AI Systems...

The Artificial Intelligence Show ·

2023/02/21

Paul and Mike are back together for a new episode of The Marketing AI Show. As technologies fast-track some rollouts, it’s clear that it might be time to slow down, and this includes ChatGPT better explaining its value. Then the guys discuss “World of Bits” and what this means for marketers and the business world. Microsoft’s Bing chatbot is not ready for primetime. A recent interaction between New York Times technology reporter, Kevin Roose, and a chatbot developed by MIcrosoft for its Bing search

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39:18

#34: Google Announces Bard, Microsoft Bing Is Now...

The Artificial Intelligence Show ·

2023/02/14

This week on The Marketing AI Show, Paul takes the show on the road—to San Francisco for Jasper’s GenAI Conference—while Mike is here in Cleveland. The big news is Bard, Bing, and a $6 Billion valuation. Suddenly, it’s ChatGPT against the world. Google responds to ChatGPT with its conversational AI tool, Bard. Google just announced an experimental conversational AI tool named Bard. Bard uses Google’s LaMDA language model to provide natural language answers to search queries. Think of it like

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59:16

#33: The Responsible AI Manifesto, the Meta AI Tool...

The Artificial Intelligence Show ·

2023/02/07

This week on The Marketing AI Show, the guys discuss responsible AI, do a deeper dive into Meta’s CICERO (after a short discussion in Ep. 25 of the podcast), and the job posting Mike came across for an AI Marketing Specialist. Is this the first? A manifesto for responsible AI—for companies to use for themselves Last week on the Marketing AI Institute blog, you may have seen our Responsible AI Manifesto for Marketing and Business. In it, Paul lays out the 12 principles that we’re using to guide us

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44:52

#32: AI Writing Mega-Episode — The Future of Writing...

The Artificial Intelligence Show ·

2023/02/01

This week on The Marketing AI Show, all three topics focus on AI and writing. This mega-episode brings to the surface many of the questions we’re hearing from our community. AI writing tools are rapidly transforming the art and science of storytelling, and in the process, they're disrupting writing as we know it. Everyone at every size company now has access to powerful and affordable AI technologies that are redefining writing and forcing companies to reimagine content teams and strategies to

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40:10

#31: 22-Year Old Creates ChatGPT Detector, Google...

The Artificial Intelligence Show ·

2023/01/25

This week in AI news, we talk about education, an AI arms race, and a very dark side of AI training. First up, A 22-year-old has created an app that claims to detect text generated by ChatGPT. The tool is called GPTZero, and it was created by Edward Tian, a senior at Princeton University, to combat the misuse of AI technology. Tian believes AI is at an inflection point and has the potential to be "incredible" but also "terrifying." The app works by looking at two variables in a text: “perplexity”

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45:51

#30: ChatGPT Disrupts Education, Generative AI Gets...

The Artificial Intelligence Show ·

2023/01/18

Generative AI has so many benefits for marketers. But with the rapid pace of adoption—often with little to no oversight–-issues are quickly arising. From educational concerns to legal ramifications, Paul and Mike discuss this on this week’s Marketing AI Show podcast episode. Also, stick around for an update on the developments between OpenAI and Microsoft. First up, higher education has been rocked by ChatGPT. Professors and educators need to rethink assignments when it comes to essay writing,

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42:10

#29: Microsoft May Invest $10B in OpenAI, AI Clones...

The Artificial Intelligence Show ·

2023/01/13

It’s been another exciting week in the world of artificial intelligence. What does it mean for marketers? The guys break it down on The Marketing AI Show. First up, Paul and Mike have hypothesized about this, and now the speculation has come true. According to a scoop from The Information, Microsoft plans to incorporate OpenAI’s ChatGPT into its Bing search engine. Today, Google handles more than 80% of search traffic. In comparison, Bing processed about 9% of worldwide searches in 2022. Rumor has

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58:59

#28: The AI Inflection Point Is Here

The Artificial Intelligence Show ·

2023/01/04

At Marketing AI Institute, we are seeing strong quantitative and qualitative evidence that indicates we are at an AI inflection point, where the technology begins to go fully mainstream in 2023—with profound effects on…well…everything. For years, we have hypothesized that AI has the power to change just about everything in marketing, business, the economy, and society at large. In 2022, we saw that hypothesis confirmed thanks to an explosion of AI capabilities and technologies driven by the stunning

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39:24

#27: Head-to-Head AI Writing Tools Test, Will ChatGPT...

The Artificial Intelligence Show ·

2022/12/21

Mike and Paul are back for another episode of The Marketing AI Show. Paul ran a head-to-head test of AI writing tools and posted about it on Twitter and LinkedIn. On both platforms, the posts gained traction and good feedback from our community and from technology companies. In the experiment, Paul ran the same three prompts/use cases through a handful of different tools. The tools were OpenAI’s ChatGPT and their Playground functionality; Cohere; Jasper; Writer; and HyperWrite. It’s an interesting

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46:55

#26: McKinsey's State of AI 2022, Lensa AI, and AI...

The Artificial Intelligence Show ·

2022/12/14

Paul and Mike discuss three hot topics in the world of marketing and artificial intelligence: An app called Lensa AI is taking the world by storm—and creating a lot of controversy as it does. Lensa allows you to upload photos of yourself, about 10-20 selfies, then it uses AI to generate dozens of avatar photos of you in many different styles, from serious and realistic to fantastical. The app has been generating $1 million or more in revenue per day as everyone and anyone can now create images of

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73:50

#25: What Is ChatGPT, What It Means for Marketing,...

The Artificial Intelligence Show ·

2022/12/07

Paul and Mike are back on The Marketing AI Show covering this week's top stories in AI, marketing, and business. This week, ChatGPT takes center stage, but there are also some other developments worth mentioning. On November 30, OpenAI launched ChatGPT, a chatbot that anyone can converse with by typing in text prompts. All you have to do is type in a question or a command, and ChatGPT produces a response. Now, this sounds simple, but everyone in the AI world is positively stunned by the result

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52:14

#24: AI in the Workplace, OpenAI Funds Entrepreneurs,...

The Artificial Intelligence Show ·

2022/11/09

While our Institute focuses on AI in the marketing world, some of the biggest companies in the world are finding AI applications for the business world and our personal lives. Artificial intelligence will be, and already is, embedded in our world. What are the big players working on? Mike and Paul discuss this on this week’s podcast. This episode kicks off discussing consulting firm Deloitte, who recently published a rundown of how AI for work relationships could be the next big thing in your

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43:55

#23: Google Penalizes AI-Generated Content,...

The Artificial Intelligence Show ·

2022/11/02

This week Paul and Mike talk about three news stories and happenings in the world of artificial intelligence, and they break down their importance to marketers. In a word (or two): buckle up. Well-known marketer Neil Patel recently revealed the results of Google’s latest algorithm updates on sites he owns that have AI-generated copy—and the results weren’t pretty. Patel disclosed that he has “100 experimental sites that use AI-written content.” He claims the sites are simply to figure out how Google

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36:41

#22: Adobe Adopts AI Images, DALL-E 2 for Product...

The Artificial Intelligence Show ·

2022/10/26

Paul and Mike return, discussing three more hot topics in the world of artificial intelligence. Adobe, along with many other innovators, has been experimenting with Generative AI. It is a transformational technology, one that will accelerate the ways artists brainstorm and explore creative avenues — and make creativity accessible to millions more people. At the same time, like many new technologies, Generative AI has raised valid concerns. Among the questions: How is the work of creative people

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34:18

#21: Gartner Sales AI Predictions, Funding for...

The Artificial Intelligence Show ·

2022/10/21

It was a busy week in the world of artificial intelligence! Mike and Paul are back on The Marketing AI Show to discuss three AI hot topics in the news. They’ll add their take on these developments and what it means for marketers and business leaders—and perhaps with an idea or two on how the Marketing AI Institute could support you. Gartner came out with a report identifying seven technology disruptions that will transform sales over the next five years. Gartner says sales leaders need to recognize,

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39:35

#20: The AI Bill of Rights, Building AI-Driven...

The Artificial Intelligence Show ·

2022/10/14

This week Paul and Mike talk about three AI stories in the news and add their take on these developments and what it means for marketers and business leaders. On October 4, the White House released what it calls an “AI Bill of Rights,” a document that offers a blueprint of “five principles that should guide the design, use, and deployment of automated systems.” It is not binding in any way, legally or otherwise. But they are an important initial effort by the US government to draw attention to the

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54:23

#19: Marketing Artificial Intelligence Book

The Artificial Intelligence Show ·

2022/06/24

This is a special, book-launch edition for Marketing Artificial Intelligence: AI, Marketing and the Future of Business, which is available starting June 28, 2022, in audio, digital, and print. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage...and discuss it on this week's podcast. Marketing Artificial Intelligence draws on years of research and dozens of interviews

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57:01

#18: AI for CMOs

The Artificial Intelligence Show ·

2022/06/17

In a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts. This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But

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38:53

#17: AI for Advertising

The Artificial Intelligence Show ·

2022/05/27

AI has many use cases for the marketing world, and this week Paul Roetzer and Mike Kaput are talking about AI for advertising. From allocating ad budgets to optimization, ad versioning, targeting, copywriting, and more, AI can help advertisers and agencies more than many realize. This episode is the first in a series of AI use cases by marketing discipline, based on chapters of their new book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Paul and Mike talk about case

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45:36

#16 The Future of Business is AI or Obsolete

The Artificial Intelligence Show ·

2022/05/20

With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent, and Obsolete. Paul Roetzer kept running through examples in his mind—retailers, ecommerce shops, marketing agencies, event businesses, media companies, law firms, medical practices, artists, writers, graphic designers, financial advisors, banks, insurance brokers and carriers,

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