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PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:35:10

'Everyone's hair is on fire'

Next in Media ·

2023/06/06

Next in Media talked to Morning Brew's Ryan Barwick on how the ad industry is prepping for increased regulation, why DC lawmakers may be more tuned into the inner workings of Google and Facebook than you think, and how everything has become an ad tech story. Guest: Ryan BarwickHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: Miq (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take

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00:43:41

How brands are prepping for the would be AR revolution

Next in Media ·

2023/05/30

"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to gaming, and thinks consumers are ready to start wearing digital glasses on an everyday basis. Guest: Adam

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00:31:52

Why it might be a rough summer for digital advertising

Next in Media ·

2023/05/23

Next in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertising in the coming months. Lee talked about why she expects the State of California is going to very excited to start their enforcement. Depending upon how these laws are interpreted, many ad tech company's businesses could be compromised, and the flow of ad targeting data could be seriously choked

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00:35:59

Horizon's Dave Campanelli on Nielsen frustrations,...

Next in Media ·

2023/05/16

Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet. Guest: Dave CampanelliHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

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00:34:44

Jordan Levin, general manager of Rooster Teeth on...

Next in Media ·

2023/05/09

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to Levin about the company's journey from subscription video service to podcasting giant and gaming fandom hub within the Warner Discovery kingdom. Guest: Jordan LevinHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

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00:34:28

"I think in sort of a crisis mode in digital...

Next in Media ·

2023/05/02

Next in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not encouraging. "People are sending us a message," said Patilinet. But there is how, as the two executives explained their findings, which suggest that brands can be a lot smarter about what ads they show people and where, before they waste billions. Guest(s): Sorin Patilinet + Max KalehoffHost: Mike ShieldsIn

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00:38:05

How Instacart is trying to prove that retail media...

Next in Media ·

2023/04/25

Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI. Guest: Ali MillerHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

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00:31:51

Why Spotify is investing so heavily into ad tech

Next in Media ·

2023/04/18

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company. Guest: Emma VaughnHost: Mike ShieldsIn Partnership with: BeetTVSponsored by: MIQProduced by: FreshTake

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00:31:27

Roku's Miles Fisher on trying to train consumers to...

Next in Media ·

2023/04/11

Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing. Guest: Miles FisherHost: Mike ShieldsIn Partnership with BeetTVSponsored by: MIQProduced by: FreshTake

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00:31:54

Why brands need to master short form video

Next in Media ·

2023/03/28

Next in Marketing sat down with Victoria Bachan, President, Whalar Talent on creator economy myths, why brands need to master short form video, and how brands are dealing with TikTok's volatility. Guest: Victoria BachanHost: Mike Shields

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00:33:38

The state of ad tech, Ryan Reynolds Marketing...

Next in Media ·

2023/03/21

Next in Marketing spoke to Ana Milicevic co-founder, Sparrow Advisers about Netlix's plans for ad tech, what it means for Microsoft, and why ad serving is suddenly sexy. Guest: Ana MilicevicHost: Mike Shields

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00:22:42

Why even the most traditional marketers need to act...

Next in Media ·

2023/03/14

Next in Marketing spoke with Tracy Stallard, former Global VP at AB InBev, and now VP of marketing at the plant based food company Upfield about the value brands - even CPGs - can gain from testing selling products directly, even if that's not their core business. Stallard also talked about why the pricing disparity between linear TV and streaming is way out of whack, why the business finds itself in a 'currency scary world' and why she's advocating for an Attentive Reach metric in this year's

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00:29:38

Why Havas wants to target your emotional state

Next in Media ·

2023/03/07

Next in Marketing spoke with Parvati Vaish VP, Director of Analytics at Havas Media Group about whether the push for consumer privacy is going to cripple ad targeting, how Attention metrics could reshape television, and why the company is looking to build out a proprietary set of tools designed to show ads to people based on how they feel at a given moment. Guest: Parvati VaishHost: Mike Shields

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00:30:35

"It's astonishing that the industry has managed to...

Next in Media ·

2023/03/02

Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is broken, and why we're still not valuing attention correctly. Marchese and Guldimann also helped break down why it's so hard to get the ad world to change currencies, but why this time around brands may force change on the media ecosystem. Guest(s): Joe Marchese, Marc GuldimannHost: Mike Shields

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00:55:31

Part 1: "We saw a huge opportunity for currency...

Next in Media ·

2023/02/21

Next in Marketing hosted a debate on the future of Attention as a form of media and ad measurement - and whether it should be used as a new form of currency. The debate featured Joanne Leong SVP, Global Partnerships at dentsu, Julian Zilberbrand, EVP Advanced Media, Paramount, and Marc Guldimann Founder & CEO of the attention focused startup Adelaide. Later on, we talk to Bayer's Paul Gelb on how he's handling currency overload in 2023. Guest(s): Joanne Leong, Julian Zilberbrand, Marc Guldimann,

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00:32:10

Why the Financial Times is ultra conservative with...

Next in Media ·

2023/02/14

Next in Marketing spoke to Brendan Spain,VP, Advertising - Americas at Financial Times about how why the publication limits its use of ad tech and exchanges, and hasn't gone wild using clean rooms. Instead the FT is zeroing in on using Attention as truer measure of the value of its ads. Guest: Brendan SpainHost: Mike Shields

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00:38:23

Jonah Goodhart thinks the ad business needs a...

Next in Media ·

2023/02/07

The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation. Guest: Jonah GoodhartHost: Mike Shields

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00:31:45

"Not everyone is going to succeed" - Why Retail Media...

Next in Media ·

2023/01/26

Next in Marketing spoke to Insider Intelligence Principle Analyst Andrew Lipsman about what he sees as "the Third Wave" in digital advertising. Following upon the masssive category launches we've seen over the past two decades- first search and social - retail media is set to become a $45 billion category. That said, not every retailer is likely to be able to manage these businesses on their own, given how dominant Amazon, Walmart and a few other players have become. Lipsman predicts partnership

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00:38:51

Why so many big marketers still don't understand gaming

Next in Media ·

2023/01/19

Next in Marketing, spoke with Jonathan Stringfield, VP, Global Business Research & Marketing at Activision Blizzard about the persistent knowledge gap in the marketing world regarding the opportunities that exist in gaming. Stringfield who recently published the book Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, also offered some real talk on Google's Stadia's failure and Netflix's gaming prospects. Guest: Jonathan StringfieldHost: Mike

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00:32:25

"It's a huge change...it's been a 20-year journey" -...

Next in Media ·

2023/01/12

Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare. Guest: Karthik RaoHost: Mike Shields

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271 results

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