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PODCAST

Influencer Marketing Talks

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It"s the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014,

business marketing

All Episodes

18:54

Millennials - What Brands Need to Know

Influencer Marketing Talks ·

2021/02/10

Millennials: the hardest-to-reach generation? They demand relevant marketing, are positive about the internet and want brands to have a meaningful purpose. Also, they constitute more than one-quarter of the world population.Millennials are the change makers and the consumers of today and tomorrow - so as a brand, it’s critical that you shift your focus to this generation and learn who they are and what they want in terms of marketing and communications. Because when marketing to millennials - you

en

13:19

What Role does Influencer Marketing Play in the Media...

Influencer Marketing Talks ·

2021/02/10

One of the biggest challenges marketers face today is understanding the role of influencer marketing in the media mix and on the consumer journey.Recognize yourself? You’re not alone!In this episode, we are joined by Emma Lundsten, Global Head of Operations & Customer Success at Cure Media. Emma is responsible for creating strategies and frameworks for our clients. She also manages our operations team that executes collaborations together with customers and influencers on a day-to-day basis.In

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13:52

Influencer Marketing Trends 2021

Influencer Marketing Talks ·

2021/02/10

Imagine stepping five years into the future...… this is exactly what we all did in 2020. Covid-19 accelerated the digital eCommerce shift from shopping in physical stores to digital shopping by five years. With this, consumers’ perception of what’s important and meaningful have shifted, and as priorities have started to change, so has the social media landscape and our consumption behavior.The question now is, what key influencer marketing trends will shape 2021? In this episode we’ll talk about

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11:40

5 keys to Successful Influencer Marketing

Influencer Marketing Talks ·

2021/02/10

“What do the brands that succeed with influencer marketing have in common?”That’s a question we get a lot. Of course there is no ‘one size fits all’ recipe for success, but from our experience there are five key factors that successful brands have in common.In this episode we’re going through 5 keys to successful influencer marketing - what do you need to have in place and why? You will learn why the focus needs to be on your target audience and not the influencer, how to make your brand top-of-mind

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1:50

Trailer

Influencer Marketing Talks ·

2021/02/10

Welcome to Influencer Marketing Talks, your weekly 15 minute podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. They will also be chatting on the regular with thought leaders and industry experts.The podcast is brought to you by Cure Media, the

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12:54

The Evolution of Influencer Marketing

Influencer Marketing Talks ·

2021/02/10

What is influencer marketing and why does it matter for marketers?It does matter - a lot. In recent years, influencer marketing has gone from being a comparatively unknown and untested channel to a media that more and more brands see as a natural part of the media mix.It is both the oldest and the newest marketing channel at the same time. But even though it has been around for as long as humans have existed it has not always been getting the attention it deserves. But times have changed - and we’re

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