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PODCAST

Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known

business marketing

All Episodes

00:42:12

The Globalization of Social Media with Graham Porter

Radically Transparent ·

2020/05/13

B2B marketers are in a beautiful world surrounded by technology. With marketing depending on IT to help optimize the 'martech' stack, many are asking if B2B marketers should be better IT trained? On this episode, Colin Day, Managing Director EMEA at Oktopost, welcomes Graham Porter, Founder & Managing Director of Bluprint ANZ and Marketo's Partner of the Year to the show to explore the evolution of the Marketing/ IT relationship.

en

00:25:10

The Globalization of Social Media with Lee Hackett

Radically Transparent ·

2020/05/11

In today's episode, Colin Day, Managing Director EMEA of Oktopost, hosts Lee Hackett, professional footballer with Wigan Athletic FC turned CEO of BluprintX, a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology. Talking about professional sports and adversity in business, Hackett gives an additional perspective on how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset.

en

00:31:07

The Globalization of Social Media with Chris Redmond

Radically Transparent ·

2020/05/07

Today on “The Globalization of Social Media,” Colin Day, Managing Director EMEA at Oktopost hosts Chris Redmond, Founder of Redholt, an executive search agency and self-proclaimed digital nomad. In perhaps the most inspiring episode of the series, the conversation becomes an essential primer on the broader challenges of managing social media.

en

00:25:53

The Globalization of Social Media with Steve Lucas...

Radically Transparent ·

2020/05/04

In the fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day, Oktopost’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas, former CEO of Marketo, an Adobe company and current CEO of iCIMS. With him is Susan Vitale, CMO of iCIMS and together, they converse openly about how B2B brands can demonstrate more human aspects across their marketing initiatives.

en

00:28:29

The Globalization of Social Media with Howard Sewell

Radically Transparent ·

2020/04/26

Our guest today is, Howard Sewell, President of Spear Marketing Group and one of the “50 Most Influential People in Sales Lead Management.” Unveiling current trends you can rely on in B2B marketing world due to the Pandemic, Howard and Colin Day, Managing Director of EMEA at Oktopost, dive into best practices to tighten any B2B content strategy.

en

00:29:05

The Globalization of Social Media with Scott Vaughan

Radically Transparent ·

2020/04/07

Our guest today is Scott Vaughan, Chief Growth Officer at Integrate, Inc., and best known in the industry for his talent in finding organizations’s “secret sauces” for growth. With businesses being forced to rethink B2B messaging and a whole new work-from-home culture present that was not existent a few weeks ago, Scott joins Oktopost’s Managing Director of EMEA, Colin Day, to dissect what lessons can be learned from the global economy to help marketers deploy new B2B messaging.

en

00:46:23

From the Experts: How to Manage a Successful Advocacy...

Radically Transparent ·

2020/04/02

During these crucial times, it’s important to adapt and get creative. Your company's positioning and how you are portraying yourselves and your brand on social media have never been more relevant. Are you already running an advocacy program and want to find out to keep it successful during a crisis? Or are you newer to the social space and looking to humanize your brand during these trying times? Join Jennifer Gutman, Director of Social Strategy at Oktopost, and Shanie Zimerman Blayer, Head of

en

00:34:45

The Globalization of Social Media with Kyle Hegarty

Radically Transparent ·

2020/04/02

Today our guest is Kyle Hegerty, known as an expert on cross-cultural leadership, Managing Director of Leadership Nomad and author of the upcoming book, ‘The Accidental Business Nomad’. He joins Oktopost’s Managing Director of EMEA, Colin Day, to discuss lessons learned from failures on cultural realities, language differences and the future they have on B2B global communication.

en

00:28:57

The Globalization of Social Media with Chris Skinner

Radically Transparent ·

2020/03/25

Today our guest is Chris Skinner, known as one of the most influential people in technology, author of the bestselling book, "Digital Bank", and best known as an independent commentator on the financial markets & fintech through his blog, thefinanser.com. We’re sharing thoughts on how financial institutions can break their traditional anti-social perception using digital technology. Hosted by Oktopost's Colin Day, join us in discovering how globalization in the digital age is transforming the

en

00:46:33

Video for B2B Marketing

Radically Transparent ·

2019/10/24

Today our guest is Paul Carpenter, who is a digital marketing leader and the Director, Client Relations at LionStar Films. We're sharing thoughts on how B2B marketers can leverage video as a piece of their marketing programming. It's a lot easier than you think, so join us to learn why every marketing plan needs video, and how to easily get started.

en

00:37:51

Sales and Marketing Unite

Radically Transparent ·

2019/10/07

Today our guest is Brett McNay, who is a sales and client engagement leader as the Director of Enterprise Client Engagement at Bluewolf, an IBM Company. We're sharing thoughts on how sales and marketing can better work together, and reviewing some trends in the space as well.

en

171 results

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