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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

39:11

ENCORE: A Live vs. Pre-Recorded Online Course

Selling the Couch ·

2022/12/15

Today’s show is a live coaching call regarding a topic that has been very relevant to me recently. We are talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar.Our Featured Guest-Kristen Boice, LMFTKristen Boice is a therapist in private practice and a fellow podcaster. She has realized the need among her listeners for an online course. Her podcast, Close the Chapter, is about closing the chapter on

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30:20

ENCORE: How Online Reviews Help Improve The Private...

Selling the Couch ·

2022/12/08

With today’s technology, most people rely on online reviews when it comes to products, services, restaurants, hotels, and much more. When it comes to clinicians and clients, online reviews can reveal a lot, but is that a good thing? Do people mainly leave online reviews when they are upset or dissatisfied with the service they have received? Join us for a deeper look at this issue on today’s show.Dr. Keely Kolmes is a Licensed Psychologist in California. They did research via anonymous surveys about

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32:43

ENCORE: Tips on Creating a Professional Livestream,...

Selling the Couch ·

2022/12/01

Today’s show is the first of a two-part series about livestreaming. I jumped somewhat hesitantly into this world a few months ago, and surprisingly, I’ve enjoyed this new outlet. Join me as I share what I’ve learned about livestreaming.I was nervous about starting The STC Online Income Stream because I am usually self-conscious on video. I’ve become more comfortable and more familiar with being in front of the camera over these months of livestreaming. My livestream focuses on podcasting and online

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29:50

ENCORE: How I Create Live Streaming Content With 30...

Selling the Couch ·

2022/11/24

This is the follow-up to last week’s podcast about creating a professional livestream. We’ve already covered the gear you’ll need, so today’s show focuses on creating the content for your livestream. Join me for Part 2!If you listened to Episode 258, you might be saying, “OK, Melvin, I have the gear, so what else do I need to do to prep for my livestream?” I’m glad you asked! After only doing livestreams for a few months, I’ve already learned a lot (including some very cool timesaving hacks and

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34:45

ENCORE: Charging Premium Prices For Your Online...

Selling the Couch ·

2022/11/17

Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with people through podcasting, so thank you for joining me on this journey. Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more!Our Featured Guest for today’s coaching call:Nikki Sewell, LCSWNikki Sewell was part of our beta group for Online Course School’s eight-week

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40:20

ENCORE: Where Should I Focus My Online Course Marketing?

Selling the Couch ·

2022/11/10

One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses.Our Featured Guest for today’s coaching callHeather McKenzie, LCMHCSHeather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that

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31:57

ENCORE: 10 Lessons Learned from a Successful...

Selling the Couch ·

2022/11/03

Today’s show covers lessons I have learned from launching a successful cohort-based course (CBC). The process takes a lot of work but is very rewarding, so if a CBC is in your future, don’t miss this episode.You’ll Learn:● How I launched my first online course, The Healthcasters, in 2015, even though I felt like an inadequate novice● How Online Course School launched in late 2021, with 16 workshops for nine colleagues in the beta cohort group● Ten lessons learned from my CBC launch:○ Get your beta

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29:58

329: 7 Questions to Ask Before Launching an Online...

Selling the Couch ·

2022/10/27

This episode is the last one before I take an extended break for a few months. The plan is to be back in April 2023, with exciting, brand-new STC episodes. I think rest is important in the human journey AND the entrepreneurial journey, so I’m looking forward to some extra downtime after podcasting regularly for seven years and hitting the 1.5 million download mark. Unbelievable! Thank you from the bottom of my heart! This is my life’s work and my great privilege to serve you, my colleagues.Today’s

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41:24

328: Mental Roadblocks Of Going From Clinician To...

Selling the Couch ·

2022/10/20

Today’s topic is very relevant in our post-pandemic world. Many clinicians are left wondering if their best work lies in the clinical field or the coaching/consulting arena. I’ve felt this dilemma myself, pondering how to balance my interests, endeavors, and the evolution of family life. I realized that I couldn’t sustain multiple paths, and I made the hard decision to give up my clinical work. If you are struggling along those same lines, I hope today’s show gives you insights, clarity, and

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41:35

327: An Easier Way to Refer Out Clients with Anna...

Selling the Couch ·

2022/10/13

I think often about legacy in providing STC as a resource for our field and being of service to our colleagues. The same desire for a lasting legacy drives me to connect with good people who are doing great things in the world, which is what this podcast is all about. Today’s conversation, with two of those good people, focuses on a common issue for clinicians in referring out clients. If you are looking to do referrals in a better way, this session will give you valuable information. Join us to

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43:10

326: Standing Out On Twitter-3 Lessons Learned From 0...

Selling the Couch ·

2022/10/06

I still call myself a Twitter newbie because I haven’t been there for very long, but I’ve been honored to connect with amazing people holding full and varied skill sets. I’m chatting with one of them in today’s session, someone who has helped me learn what I was doing wrong on Twitter and how I can improve. If you need Twitter help, too, join us to learn more about standing out on Twitter!Our Featured GuestAadit ShethAadit Sheth is a 21-year-old engineering student who started on Twitter only a

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24:27

325: 7 Ways That Shifting To A 4 Day Work Week Made...

Selling the Couch ·

2022/09/29

Today’s topic is inspired by a Twitter thread I wrote about a life-changing event in our family when our daughter began preschool recently. Since she was born prematurely, going through the NICU experience four years ago coupled with the demands of entrepreneurship brought me to the realization that things had to change. The season of life that was one of the hardest things became the best thing to help me reevaluate and realign my life and goals. As much as I love my work, I wanted my life to be

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43:45

324: How To Grow A New Podcast with Jeremy Enns

Selling the Couch ·

2022/09/22

“Will anyone listen to it? How can I grow my audience?” These are the questions that badger everyone who starts a podcast, and even though I am a veteran podcaster of several years, I know there is a lot of room to grow. The good news is that there are people who can help us learn by sharing their knowledge and experience. My guest today has answers to your biggest questions about growing and marketing your podcast. It’s easier than you think! Join us!Our Featured GuestJeremy EnnsJeremy Enns is a

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29:09

323: 3 Tips To Become An Awesome Storyteller Online

Selling the Couch ·

2022/09/15

Today’s topic is a fascinating one for me. As therapists, we are wired for stories, but telling an effective story online is a struggle for many of us. Fortunately for us, my guest has wisdom and tips to share to help us become awesome storytellers. Join us to learn more!Our Featured GuestKieran DrewKieran Drew lives in Leeds, England, and is my writing coach for Twitter. In an interesting career twist, he was a dentist who left behind his stressful, work-filled life to become a

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41:33

322: How To Avoid Information Overload In Your Online...

Selling the Couch ·

2022/09/08

Today’s session is a coaching call, and our main focus is on a struggle that many course creators face. When you are an expert in your course content, how do you find the balance in presenting information without overwhelming your students? I feel sure that every course creator has felt this struggle, so I hope you find today’s call to be helpful.Our Featured Guest for today’s coaching call:Heather England, Ph.D., LCP, LCPC, CST, CDWFDr. Heather England is a coach, certified sex therapist, and

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42:19

321: Business As A Tool For Growth, Creativity, and...

Selling the Couch ·

2022/09/01

Hello! Welcome to a brand new season of STC that will take us through September and October before I take an extended sabbatical of several months. Today’s session is a fascinating conversation about considering the greater purpose of our businesses beyond merely generating income. How can our businesses be a vehicle for much, much more in the world? Let’s discuss this topic with today’s guest!Our Featured GuestAriana Lloyd, LCSWAriana Lloyd is a licensed clinical social worker in Portland, Oregon

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37:48

ENCORE: Improving Your Private Practice Website with...

Selling the Couch ·

2022/08/25

Like many of you, I’m looking forward to a different 2021, but I am grateful for what we’ve learned about ourselves, our businesses, and our resilience. Today’s topic is more relevant than ever, as we all want to learn more about improving our private practice website. Join us to learn more! Our Featured GuestDaniel FavaDaniel Fava, from Private Practice Elevation, is my friend and an expert in website design. I trust his insight and advice, and I rely heavily on him for everything website-related

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37:27

ENCORE: Moving From An Online Course To A Membership...

Selling the Couch ·

2022/08/18

Today’s show takes on a very niched perspective, but the information and wisdom are useful in many aspects of our work as clinicians and business owners. We are specifically discussing how to move from an online course to a membership model. Maybe you’ve wondered about these components of your practice and how to make the transition. Join us for expert advice!Our Featured GuestJennifer McGurk, RDN, CDN, CEDRD-SJennifer McGurk is a registered dietitian in NY whose specialty is helping clients with

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37:35

ENCORE: Building A Personal Brand On Social Media

Selling the Couch ·

2022/08/11

If the topic of building your personal brand on social media brings feelings of anxiety and insecurity, then today’s show is for you. As clinicians, we know it makes sense to have a digital footprint in the online world, but it’s difficult to know just how to establish yourself with authenticity and transparency. There are so many nuances to the intimidating world of social media! Today’s conversation will give you valuable insight and practical tips to help people get to know, like, and trust you

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31:03

ENCORE: Writing a Children's Book

Selling the Couch ·

2022/08/04

Have you ever considered writing a children’s book? I’ll admit that I’ve thought about it, and it might be a new endeavor in my future. Writing a children’s book takes creativity and planning, and much perseverance is required to navigate the publishing process. Join me as I talk to a longtime friend who has been through the process and published two children’s books.Our Featured GuestAmy JivaniAmy is a childhood friend of mine who has become a children’s book author. Her latest book, Meera’s

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