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PODCAST

Dive Club 🤿

Where designers never stop learning 💪Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today"s most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

arts design

All Episodes

32:06

S4 | E7: Ryo Lu - Systems thinking for product designers

Dive Club 🤿 ·

2024/02/01

In this episode we get to hear from Ryo Lu who was one of the very first designers at Notion. This conversation is an inside look at the Notion design process, how they think about product, and a lot more: - How Notion approached the user research process for AI - Strategies for improving your systems thinking - How design at Notion sources feedback on meaty problems - How Notion thinks about their design system - What Ryo is looking for in your portfolio - How to operate outside the traditional

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46:29

S4 | E6: Molly Hellmuth - Building design systems...

Dive Club 🤿 ·

2024/01/25

In this episode we’re talking with Molly Hellmuth who is the creator of UI Prep where she has an incredible newsletter, design system, and course where she’s taught hundreds of designers all over the world. This discussion gets into the nerdier side of Figma 🤓 We talk all about:- When it does and doesn’t make sense to adopt variables- How to make sure you don’t invest in a Figma strategy that you later regret- Molly’s favorite Figma plugins for design systems- How she’s building components

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40:56

S4 | E5: Derek Briggs - Creating a culture of craft

Dive Club 🤿 ·

2024/01/18

There’s a new design super team emerging at Clerk and in this episode we get a behind-the-scenes from the leader, Derek Briggs. We get into the weeds about: - How Derek assembled an A-list team from scratch - Why Derek pushed for a dedicated UI engineering team - How Clerk is approaching their massive redesign - Why Derek doesn’t believe in design deadlines - The business case for prioritizing quality - Derek’s #1 piece of advice for younger designers - + a lot more Dive is where the best designers

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51:42

S4 | E5: Tommy Geoco - How designers can bring their...

Dive Club 🤿 ·

2024/01/10

In this episode we get to learn from Tommy Geoco who has launched countless projects, sold a startup, and built an audience of almost a million designers online. This conversation has everything—here’s a little taste of what you can expect:- The wild story behind Tommy selling his first company- Why design tools matter more than ever- How to become better at selling yourself- Tons of strategies for your next side project- Tommy’s mental model for learning as a self-taught designer- Why Tommy doesn’t

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49:34

S4 | E4: Kevin Twohy - How to build an independent...

Dive Club 🤿 ·

2024/01/04

This episode looks at Kevin Twohy’s 10+ year journey going from solo freelancer to independent design studio. We cover a LOT including:- Strategies for cold outreach and pricing- Tips for getting aligned quickly with clients- How Kevin gets plugged into a new team- Why Kevin has started positioning himself as a studio- A better way to take equity in client projects- Why you should be wary of starting a productized agency- + a lot moreDive is where the best designers never stop learning 🤿 🌐

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38:57

S4 | E3: Lauren LoPrete - Inside design systems at...

Dive Club 🤿 ·

2024/01/03

Lauren LoPrete shares lessons from her experience leading design systems at Dropbox and now at Cash App. We talk about: - What design systems actually look like at scale - Why she’s approaching documentation differently at Cash - Her experience in the Figma variables beta - Why Lauren is so excited about string variables - Traits of successful DS designers that we don’t talk about enough - + a lot more Dive is where the best designers never stop learning 🤿 🌐 dive.club 🐦 twitter.com/joindiveclub

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43:50

S4 | E2: Kate Syuma - Designing with a growth mindset

Dive Club 🤿 ·

2023/12/27

Kate Syuma was the 3rd designer at Miro and went on to become the Head of Growth Design during her 6+ years at the company. This episode is a masterclass in designing for business impact. We discuss: - Her process for identifying the aha moment in your product- How Kate overcame imposter syndrome in her first year - Ways designers can ask better data questions - Insights from researching onboarding at 80+ companies - The importance of designing for emotion vs. solving problems - + a lot more If you

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37:28

S4 | E1: Soren Iverson - Training your creative muscles

Dive Club 🤿 ·

2023/12/21

If you’ve opened Twitter in the last year then you’re definitely familiar with Soren Iverson’s satirical designs like Uber Hotbox and the iMessage typing indicator. So in this episode we get an inside look at his process and lessons he’s learned throughout his career:How he overcomes creative blocksStrategies for being consistentWhat it was like collaborating with DuolingoHow to jumpstart your network onlineTactics for growing your product senseWhy Soren is learning to code

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45:38

S3 | E10: Kathryn Gonzalez - Defining the visual...

Dive Club 🤿 ·

2023/12/14

In this episode, Kathryn Gonzalez walks us through how she built the DoorDash design language as the first designer and frontend engineer. We talk about what it's like designing for a 3-sided marketplace, how to figure out the right level of craft for your product, and get an inside look at how DoorDash structures their design system.Kathryn spent almost 7 years at DoorDash and eventually became the Head of Design Infrastructure so this episode is chalk full of wisdom ✨

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48:55

S3 | E9: Figma prototyping masterclass (from the team...

Dive Club 🤿 ·

2023/12/07

This Deep Dive is a special one because we get to hear from Niko Klein and Garrett Miller from the prototyping team at Figma.We get a behind-the-scenes look at everything that led up to the advanced prototyping release at Config 2023 as well as:How Niko collaborates with engineeringThe prototyping feature they didn’t think they would releaseHow they balanced power and simplicity while designing the expression builderTraits of a prototyping cultureStrategies for prototype fidelityThe future of

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47:40

S3 | E8: Marco Cornacchia - The man who broke design...

Dive Club 🤿 ·

2023/11/30

In 2022, Marco Cornacchia was coming off of a failed startup and started working on his new portfolio. Little did he know this project would land him a role as the founding designer at Diagram, lay the foundation for design Twitter’s most viral website, and spawn a talk at Webflow’s conference 🤯 In this episode, Marco shares how he (accidentally) created a new trend of animated bento grids. And we also get a behind the scenes of what it was like being the founding designer of Diagram and ultimately

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43:13

S3 | E7: How to level up as an IC (feat. Steph Engle,...

Dive Club 🤿 ·

2023/11/21

This episode is a panel discussion hosted by Maven where we talk about specific strategies that you can use to become more valuable as an individual contributor on your team. We cover a lot of ground including:Becoming a conduit for ideasTraits of the best ICsFraming your ideas successfullyThe fastest ways to grow as a designerReceiving feedback more effectivelyMoving up the value chain of ideasa lot more

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47:58

S3 | E6: James McDonald - Staying ahead of web design...

Dive Club 🤿 ·

2023/11/09

In this deep Dive, James gives us a behind-the-scenes of his creative process and how he is reimagining every pixel of the Clerk brand. We get into the weeds of how he establishes visual languages, his approach to animation, and what he looks for in a motif.We also discuss which design trends are worth jumping on, which ones have peaked, and which ones to avoid. If you're into branding, visual design, or landing page techniques then you'll love this episode.

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47:30

S3 | E5: Brian Lovin - Confessions of a two-time...

Dive Club 🤿 ·

2023/11/02

In this episode, Brian Lovin talks about his journey as a second-time founder and gives a behind-the-scenes of building his new startup, Campsite. He also shares key insights from hundreds of interviews he’s conducted to learn more about what makes a great design process. We talk about: - Strategies for sharing your work and getting feedback - Why Brian thinks we’ve gone too far with landing page design - Finding the right level of craft as a design founder - Why Brian no longer thinks every

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62:49

S3 | E4: David Hoang - How to prepare for design in 2025

Dive Club 🤿 ·

2023/10/25

In this Deep Dive, David Hoang gives us a peek into where he thinks the industry is headed and how product designers can prepare for the future. We talk about:What AI in Figma might look likeHow to create a more accessible webThe rise of the design founderHow dynamic interfaces impact design systemsWhy the title “software designer” is trending up 📈

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65:48

S3 | E3: Erik Kennedy - Landing page techniques used...

Dive Club 🤿 ·

2023/10/19

In this episode, we analyze four different websites (Lemonade, Formcarry, Stella Domo + Runway) to help you confidently write and design landing pages that sell 💪 Listen to learn how to:Design a top-notch hero sectionUse layout techniques that make your design stand outAvoid the biggest animation and copywriting mistakesShowcase testimonials effectively+ a lot moreIf you want to go even deeper 👉 check out Erik's new Landing Page Academy 💻

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49:17

S3 | E2: How Loom design went 0 to 1 on their new AI...

Dive Club 🤿 ·

2023/10/12

In this episode we get to go backstage with the design team at Loom! They teach us all about their design process and share takeaways from their recent AI launch including stories about:- Prototyping and researching early concepts- Collaborating with engineers and other cross-functional teams- Using Figjam to gather feedback live- Developing a visual language for AI- Documenting edge cases and all the potential user states- Pivoting mid project 👀

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39:16

S3 | E1: Perry Wang - How to land your dream role as...

Dive Club 🤿 ·

2023/10/05

This week's Deep Dive features early-career designer, Perry Wang. Previously at Google and now working at Discord. This Deep Dive is a masterclass for junior designers looking to jumpstart their career. We cover a lot👇

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12:58

5 things I learned in Season 2

Dive Club 🤿 ·

2023/09/28

This episode of Deep Dives highlights the 5 things I learned from interviewing designers like Dan Mall, Grace Walker, Adrien Griveau, Yuan Wang, and Luis Ouriach. You'll learn: 1) How to organize variables in Figma and think strategically about primitives vs. semantic tokens 2) How to price yourself as a first-year freelance designer 3) How the best design systems teams operate 4) How to level up your design portfolio and rethink your case studies 5) How to collaborate with engineers like the

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65:15

S2 | E9: Adrien Griveau - Lessons from the founding...

Dive Club 🤿 ·

2023/09/21

It’s impossible to overstate the impact that Linear has had on the design world. So you can imagine how excited I was to have the opportunity to learn from their founding designer, Adrien Griveau 🙌This Deep Dive is an all-access pass to design at Linear including Adrien’s approach to collaborating with the engineering team, the traits that Linear looks for in design candidates and a behind-the-scenes of Linear’s product process.Enjoy :)

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