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PODCAST

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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All Episodes

05:17

Take the Word PODCAST Out of Your Name

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/04/29

If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone asked what was one of my favorite magazines to read, I wouldn't say "Men's Health Magazine." I would say "Men's Health." So why do I see "The Ernie and Bert Podcast" as the title of shows? It seems like so many shows have the word PODCAST in the name. While

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05:53

Should You Start a Video Podcast?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/04/22

You are shooting video, should you turn it into a podcast? There are some pros and cons of video. First off, can your content exist without the video portion? Is this a "talking head" video? If so maybe it doesn't need to be video. Full show notes at podcastconsultant.com/66

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08:08

Don't Starve Your Audience

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/04/15

Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely different issue when your tangents go on and on and the listener starts to wonder if you're ever coming back to the topic. Whatever the title of the episode is, people have tuned in to hear you talk about that subject. True Story I listened to the episode where the host did a

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06:26

F*ck It - Why Not?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/04/08

Today I heard a promo for the Danny Elfman Masterclass. In it, you hear this HUGELY SUCCESSFUL music composer who has been nominated four times for an oscar. He has scored over a hundred movies, and yet he still fears failure. I love that he says, "It's OK to fail. It is normal to doubt yourself. There is only one way to be creative and that is to take a chance and do it, and learn from it and move on to your next project with your new knowledge. Watch Promo Ready to Start Your Podcast Why not? Go

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05:06

Turn Your Stuff Into a Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/04/01

You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them. What do you need? If you want to add some additional information to the content, you will need a microphone like a Samson Q2U. You also need some artwork that meets these specs: 1400x1400px (minimum) 3000x3000px (maximum) Under 500kb Use rGB color space Be a JPG, JPEG, or a PNG file if you have a budget check out www.podcastbranding.co if you ave

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06:47

Three Reasons Radio DJs Should Have Their Own Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/03/25

Today I play a portion of a conversation I had with Erik K Johnson who is the Podcast Talent Coach, as well as a co-host with me on the Podcast Review Show. I asked Erik (who is a program director for iHear) verifies my idea on Radio Personalities/DJs creating podcasts to boost their own audience and brand. Three Reasons Radio DJs Should Have Their Own Podcast Built-in Demo Freedom To Talk About Whatever You Want Develop a Deeper Brand Be sure to read the contract and know what you're

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09:03

Podcast Launch Insights That You Need to Know

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/03/18

In the past, musicians would have a CD release party. They would not pick the date for the party until they had the CD in their hands. So many things could go wrong, and you need to do the same. Don't pick your "launch" date until your podcast is available to the public. If you're worried this will ruin your "Splash" into the public. It won't. In the same way, being in the phone book will not make you famous - being in Apple podcasts will not make you a celebrity.

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06:36

Is Anyone Listening?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/03/11

155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Radio Source: The Podcast Consumer 2020 Edison Research New Podcast Statistics from Edison Research and Triton Digital Some new data has come out here in March of 2020, as I record this, and in a nutshell, podcasting really came on the scene in 2004. The audience for podcasting has

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04:27

Artwork Not Appearing in Apple Podcasts App

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/03/04

There are two places you can put artwork for your podcast. One is for the show, and the other is for the episode. There are two views in Apple podcasts. One I will call the "Store view" (which is the view you are using when you search for something). The other is the "Library" view and its the view you are using after you have subscribed to a show. Currently, in March 2020, Apple only shows the artwork in the Apple Podcasts app if you're NOT subscribed (the "Store" view). Once you subscribe to your

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06:41

Playing Music in Your Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/02/26

To play the music you hear on the radio legally on your podcast you need permission from The Songwriter The Song Performer Whoever owns the Mechanical Rights Without permission from all of the above parties, you can't legally play the music (and there have been some podcasts that have been sued for playing music illegally) Royalty Free Music Royalty-free music means you pay once for the rights to the music and you can play it as many times as you want (typically) you should always read the small

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07:39

Everybody Gets a Microphone

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/02/19

If you are going to be interviewing people in the same room, or if you have a co-host in the same room - you HAVE to pretend your Oprah. YOU GET A MICROPHONE - YOU GET A MICROPHONE -EVERYBODY GETS A MICROPHONE. If you don't get that, here is the clip where Oprah gave everyone in the audience a car. See video at https://youtu.be/8CAscBCdaQg Don't Share Microphones Now I know they make microphones that pick up in every angle, but you DO NOT want to do that. Today I play a clip of someone doing that

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05:57

Creating 10 Magic Words

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/02/12

In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these words. Amazing Astounding Awesome Beautiful Best Brilliant Classic Compelling Curious Diverse Extraordinary Fabulous Fantastic Fascinating Fresh Great

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05:28

Your Podcast Description - Who and What

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/02/05

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences. If its football, is it college and pro? Just the NFL or just a team? Again different audiences. The more niche you go in identifying your audience the more loyal your audience will be. What to Expect? Is your podcast an overview or a deep dive? Is it a solo show or

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05:57

Why Would People Listen to You?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/01/29

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants. So Why Would People Listen to You? Because you took the time to find out what they want, and then give it to them. You don't need to know everything, you just need to know what they want and give it to them. Your Audience Wants You To Succeed Your audience isn't sitting

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08:18

How Long Does it Take to Grow Your Podcast Audience?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/01/22

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to www.podcastconsultant.com/scehdule, and say, "Let's do one of those sessions you're always talking about helping me start my podcast, I'm ready to go." Did I Say Six Weeks? I Meant THREE YEARS The podcasters I interviewed for my book coming out this year took three years to be able to

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05:08

A Free Strategy to Get a Clear Picture of Your Audience

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/01/15

I'm reading the book Make Noise A Creator's Guide to Podcasting and Great Audio Storytelling and in the book author Eric Nuzum has a cool strategy of going to http://images.google.com and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give them a name. You could have a few people. Then when you are coming up with topics you can look at your makeshift audience members and ask yourself, "Is this

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05:00

Why You NEED to Know Your Audience

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/01/08

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven... You've done hard things before, you've got this! I don't know what would be the best thing to comfort him in his time of need and it depends on his thoughts, financial situation, and religious beliefs. When You Know Who Your Audience Is You Know What Content

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03:12

I'm Nervous About Trying Something New

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/12/18

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. Scott Johnson does the "What was that like" podcast, and he has a private Facebook group where he can interact with his audience to talk to his audience in between episodes. When he thought of doing an episode slightly different than his usual audience, he put

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09:29

Tips on Live Streaming

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/12/11

I do a show every Saturday at 10:30 AM ET at www.askthepodcastcoach.com/live It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on. If you are just starting out and you think you will field questions and interact with your audience you may need to remember you don't have an audience (yet) and only a very small percentage of your listeners will show up to listen live. The benefit of live streaming is the instant

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06:30

Creating Crowdfunding Rewards

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/12/04

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience. What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also want the same level of quality. Superfans also want to help steer the show. This means if you do Q&A they get their questions answered first. This means if you do a roundtable maybe they get to vote on the topic. In some cases it means they get behind the

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