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PODCAST

Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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All Episodes

09:03

Podcast Launch Insights That You Need to Know

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/03/18

In the past, musicians would have a CD release party. They would not pick the date for the party until they had the CD in their hands. So many things could go wrong, and you need to do the same. Don't pick your "launch" date until your podcast is available to the public. If you're worried this will ruin your "Splash" into the public. It won't. In the same way, being in the phone book will not make you famous - being in Apple podcasts will not make you a celebrity.

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06:36

Is Anyone Listening?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/03/11

155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Radio Source: The Podcast Consumer 2020 Edison Research New Podcast Statistics from Edison Research and Triton Digital Some new data has come out here in March of 2020, as I record this, and in a nutshell, podcasting really came on the scene in 2004. The audience for podcasting has

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04:27

Artwork Not Appearing in Apple Podcasts App

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/03/04

There are two places you can put artwork for your podcast. One is for the show, and the other is for the episode. There are two views in Apple podcasts. One I will call the "Store view" (which is the view you are using when you search for something). The other is the "Library" view and its the view you are using after you have subscribed to a show. Currently, in March 2020, Apple only shows the artwork in the Apple Podcasts app if you're NOT subscribed (the "Store" view). Once you subscribe to your

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06:41

Playing Music in Your Podcast

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/02/26

To play the music you hear on the radio legally on your podcast you need permission from The Songwriter The Song Performer Whoever owns the Mechanical Rights Without permission from all of the above parties, you can't legally play the music (and there have been some podcasts that have been sued for playing music illegally) Royalty Free Music Royalty-free music means you pay once for the rights to the music and you can play it as many times as you want (typically) you should always read the small

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07:39

Everybody Gets a Microphone

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/02/19

If you are going to be interviewing people in the same room, or if you have a co-host in the same room - you HAVE to pretend your Oprah. YOU GET A MICROPHONE - YOU GET A MICROPHONE -EVERYBODY GETS A MICROPHONE. If you don't get that, here is the clip where Oprah gave everyone in the audience a car. See video at https://youtu.be/8CAscBCdaQg Don't Share Microphones Now I know they make microphones that pick up in every angle, but you DO NOT want to do that. Today I play a clip of someone doing that

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05:57

Creating 10 Magic Words

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/02/12

In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these words. Amazing Astounding Awesome Beautiful Best Brilliant Classic Compelling Curious Diverse Extraordinary Fabulous Fantastic Fascinating Fresh Great

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05:28

Your Podcast Description - Who and What

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/02/05

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences. If its football, is it college and pro? Just the NFL or just a team? Again different audiences. The more niche you go in identifying your audience the more loyal your audience will be. What to Expect? Is your podcast an overview or a deep dive? Is it a solo show or

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05:57

Why Would People Listen to You?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/01/29

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants. So Why Would People Listen to You? Because you took the time to find out what they want, and then give it to them. You don't need to know everything, you just need to know what they want and give it to them. Your Audience Wants You To Succeed Your audience isn't sitting

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08:18

How Long Does it Take to Grow Your Podcast Audience?

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/01/22

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to www.podcastconsultant.com/scehdule, and say, "Let's do one of those sessions you're always talking about helping me start my podcast, I'm ready to go." Did I Say Six Weeks? I Meant THREE YEARS The podcasters I interviewed for my book coming out this year took three years to be able to

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05:08

A Free Strategy to Get a Clear Picture of Your Audience

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/01/15

I'm reading the book Make Noise A Creator's Guide to Podcasting and Great Audio Storytelling and in the book author Eric Nuzum has a cool strategy of going to http://images.google.com and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give them a name. You could have a few people. Then when you are coming up with topics you can look at your makeshift audience members and ask yourself, "Is this

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05:00

Why You NEED to Know Your Audience

Your Podcast Consultant: Podcast Tips To Avoid... ·

2020/01/08

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven... You've done hard things before, you've got this! I don't know what would be the best thing to comfort him in his time of need and it depends on his thoughts, financial situation, and religious beliefs. When You Know Who Your Audience Is You Know What Content

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03:12

I'm Nervous About Trying Something New

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/12/18

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. Scott Johnson does the "What was that like" podcast, and he has a private Facebook group where he can interact with his audience to talk to his audience in between episodes. When he thought of doing an episode slightly different than his usual audience, he put

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09:29

Tips on Live Streaming

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/12/11

I do a show every Saturday at 10:30 AM ET at www.askthepodcastcoach.com/live It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on. If you are just starting out and you think you will field questions and interact with your audience you may need to remember you don't have an audience (yet) and only a very small percentage of your listeners will show up to listen live. The benefit of live streaming is the instant

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06:30

Creating Crowdfunding Rewards

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/12/04

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience. What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also want the same level of quality. Superfans also want to help steer the show. This means if you do Q&A they get their questions answered first. This means if you do a roundtable maybe they get to vote on the topic. In some cases it means they get behind the

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06:58

Making 60,000 From Patreon

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/11/27

From the Patreon website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you need 1169 patrons. To have 1169 patrons you need 23,379 downloads a month or 5845 downloads a week. Need help growing your audience? See https://podcastconsultant.com/how-to-grow-your-podcast/ THE BOTTOM LINE The bottom line is if you plan on using sites like Patreon to

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04:31

Getting Your Content Should Be Simple

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/11/20

I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at Libsyn.com (use the coupon code sopfree for a free month) to help you do this ( File for download only). In thinking about this, it sounds like you're adding an additional step for your audience to get your episode. That doesn't seem like a good plan. If you want people to go to your website to take an action

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05:30

Getting Your Podcast Guests to Share Your Show

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/11/13

You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has already heard their story and the same old same old questions. It Needs to Be Different If you want your guest so share the episode with their audience it has to hold the attention of your audience, but it also has to hold the attention of their audience. It

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08:14

Ask the Question and Shut Up

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/11/06

In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active listening by saying things like, "Uh huh, Mm Hmm" is not needed. It goes against what we feel might be rude (as actively listening shows you are listening to the person). A Common Mistake with Podcast Interviews We are not used to awkward pauses. We might

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08:17

The Key to a Good Podcast Interview

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/10/30

It's not the size of the guest that brings value, its the size of the value that makes the guest. When doing interviews you need to ask yourself: Why am I bringing this person on? How will this person bring value to my audience? Then do some research so you can craft an interview that brings value. If you know the answers that are going to get your audience sharing the episode, then you need to make sure to ask those questions. Evaluate Your Interview After the interview listen back and at the

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05:40

Podcast Booking Resources

Your Podcast Consultant: Podcast Tips To Avoid... ·

2019/10/23

You are looking for places to be interviewed, or you're looking for guests for your show. Today we talk about a few. Some of these resources will charge between $400-$1000 per month (hundreds of dollars per episode). There are events that again cost hundreds of dollars to attend. I don't recommend paying for these as there are many free resources. I have a list at Podcasting Resources.com Need a Coaching Session? I'd love to help you launch your podcast. If you have a podcast, I'd love to help you

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