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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

27:24

132: 10 Truth Bombs to Understand About Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/08/23

Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything. In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Take the time to sit with and think about each of these to see how they might apply to you and your

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24:03

131: How My Lazy Launch Doubled My Subscribers

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/08/16

Are your subscriber numbers dwindling? Do you need to do something to keep your numbers up but don’t have the capacity to do a full-blown launch? I found myself in this exact situation. My subscriber numbers for my “baby” subscription, Tees 4 Teachers, had been decreasing since the beginning of the year. I knew I needed to do something, but when I looked at my year, this is what I saw: April - Monogram Box Launch May - SubSummit June - Big Coaching Week Launch for Launch Your Box August -

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30:54

130: Are Paid Ads Worth It?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/08/09

“If you don’t have an ads budget, you still have a hobby business.” - Sarah Williams Are paid ads part of your subscription box marketing strategy? If not, why not? You might be wondering if paid ads are worth it. Or you might be where I was in the early days of my business, worried about where you’re spending money and not understanding the value of running paid ads. Subscription box owners - especially new subscription box owners - hesitate to use paid ads for many reasons. They don’t

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41:23

129: Getting Out of Your Own Way and Gaining 100...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/08/02

“You have to have one subscriber before you can have ten.” - Amy Green I’m excited to bring you this interview with a member of my Mastermind, Amy Green of Amy and Art. Amy’s journey to subscription box success has many twists and turns, wins and losses, and lessons learned. By never giving up, being open to trying new things, and finding the right coach and community to support her, Amy found the courage to do it her way. Amy Green is many things, among them a wife and special needs mom, a former

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28:02

128: Affiliate Marketing for Your Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/07/26

Have you thought about adding affiliate marketing to your subscription box business but you’re not sure where to start? Are you wondering where to find good affiliates and how to manage them on the back end? This episode is for you! Today we’re diving into all things affiliate marketing for your subscription box business. I’ll explain how affiliate marketing can significantly boost your revenue, expand your customer base, and strengthen your subscription box brand. Affiliate marketing is a

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39:20

127: From 0 to 500 Subscribers on the First Launch...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/07/19

I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story! Cindy is an artist who specializes in glass and resin art. She makes beautiful, unique pieces of 3-D art that her followers LOVE. She also teaches her

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24:53

126: Getting a Book Deal & Writing My Book

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/07/12

Today’s episode is a little different. Instead of interviewing a subscription box owner from Launch Your Box or sharing tactics and strategies to help you make progress in your own subscription box business, I’m sharing a different kind of journey. The journey of becoming an author. I never dreamed of writing a book. It wasn’t something that was on my bucket list. It really wasn’t something I’d ever given any thought to. So imagine my surprise when I found myself in the middle of a conversation

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30:03

125: 5 Ways to Do a Monthly Unboxing - Every Month

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/07/05

How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy! Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons you need to make a monthly unboxing part of your subscription box marketing strategy. You know the why, let’s talk about the how. How can you do a

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28:50

124: Turning Your Lifelong Career Into a Subscription...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/06/28

During this special episode, you’ll meet and be inspired by Launch Your Box member Michon Shaw. It’s not only her journey to starting and launching a subscription box that inspires, but her positive outlook and joy-filled dedication to her community. Michon has built a successful career around her passion for American Sign Language (ASL). She is an ASL interpreter herself as well as a professor who teaches ASL students to become interpreters. In addition to working a full-time corporate job, Michon

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30:38

123: From 300 to over 25,000 Subscribers with Beachly...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/06/21

I’m excited to bring you this interview with Kevin Tighe, co-founder and CEO of Beachly Brands recorded LIVE at SubSummit. Beachly Brands currently has three successful subscriptions, but I asked Kevin to take us back to the beginning of his subscription box journey. The first lesson Kevin wanted to share with you is that we all have failures. He did, I have, and you will. After Kevin experienced a failure, he spent some time in Hawaii reconnecting with what he loves - the beach and surfing. This

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25:08

4 Focus Areas to Start Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/06/14

“Whether you think you can, or you think you can't – you're right.” - Henry Ford. You’ve dreamed about starting a subscription box and now you’re ready to take action and start making those dreams come true. So where should you start? It’s easy to get caught up in the fun parts - products and packaging. And you absolutely need those in place, but spending too much time designing custom boxes or sourcing products for future boxes takes time away from what you need to be doing right now. If

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21:58

Give Yourself a Raise with a Subscription Box Side...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/06/07

What would an extra $1000 every month mean to you and your family? Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers. A subscription box business can be a full-time business. But it doesn’t have to be. Many members of Launch Your Box have full-time, 9-5 style jobs and successful subscription

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29:11

122: From Bakery to Food Truck to Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/05/31

Launching a subscription box is only one piece of the puzzle. After you’ve launched, your focus shifts to growth. But what happens if months go by and you’re just not growing? That’s what happened to Kimberly of the Frosted Cakery. After growing up learning to bake from her grandmother, the OG Cake Lady, this Iowa farmgirl and military spouse started a home-based baking business that became famous within the military community. Kimberly tells stories of getting orders before she’d even had a

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15:08

121: Adding An Upsell to Your Subscription Box Checkout

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/05/24

Do you have extra subscription box product laying around? Product that you’d like to get rid of because it’s taking up space on your shelves and tying up your cash flow? Then this episode is for you! Last month, I was talking with my Mastermind Group on our Voxer channel. One of the many perks of my Mastermind is the members have daily access to me and to each other via this walkie-talkie-style app. We have SUCH great conversations - a ton of knowledge is shared and some seriously valuable

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31:32

Are You Talking About Your Subscription Box Enough?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/05/17

Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was how low their subscriber numbers were. With boxes that good, their numbers should have been much higher. It was time to dig into what was holding them

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21:47

Going Live on Social Media - Build an Audience for...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/05/10

Do you go LIVE on social media to talk about your subscription box consistently? Or does the very idea of going LIVE fill you with dread? Almost every subscription box owner understands how important making regular, live connections with their audience is. But so many avoid connecting with their followers this way. Why? For a lot of people, going LIVE on social media brings up major feelings of anxiety. I get it. I used to feel exactly the same way. But here’s the thing. People need to know you to

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45:22

120: Adding Value and Increasing LTV with Paul Chambers

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/05/03

What are you doing to add value to your subscription box and increase the lifetime value of your subscribers? By thinking creatively and strategically - in other words, thinking outside of the box - you can uplevel your subscribers’ experience and bring more revenue and higher profit margins into your business. In this episode, I catch up with Paul Chamber, co-founder of the Gentleman’s Box, on ways they added value and increased LTV with their subscription box. Paul is also the co-founder of

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23:18

119: Facebook Group Yay or Nay?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/04/26

This episode answers two questions I get asked a LOT. Should your subscription box be on a separate page from the rest of your business? Should you create a private Facebook Group for your subscribers? The answer to both questions is, “It depends.” Whether you need a separate page for your subscription box is determined by your answer to the question, “Is your subscription box for the same ideal customer as your regular business page?” If yes, there’s no need for a separate page. When you make

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19:02

118: Public Facing Content vs. Private Group Content:...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/04/19

Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription. Betsy’s question? How to balance what she gives away for free and what she reserves for her paid subscribers. If

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17:30

117: Bounced Payments & Personal Follow-Up

Launch Your Box Podcast with Sarah Williams | Start,... ·

2023/04/12

Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch. Think about how much time, energy, and money you spend getting new subscribers. How much time and energy are you willing to spend to keep them? In my subscription business, we use a combination of automations

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