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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

20:29

8 Best Ways to Grow Your Podcast

Wealthy and Well-Known Podcast ·

2024/03/08

Rory’s recent conversation with CEO and Podcast Host, Hala Taha, revealed eight winning strategies for how to grow your podcast into a global sensation. In this episode, we revisit Hala’s approach by paying special attention to the power of appearing on other podcasts, the value of intimate engagement and emotive content, the importance of consistency, and the secrets to booking high-profile guests. We also take a look at some simple tricks that podcasters can easily implement before discussing why

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30:52

Secrets of Growing Your Podcast with Hala Taha

Wealthy and Well-Known Podcast ·

2024/03/05

Today’s guest is known as the Podcast Princess. Hala Taha is the host of a huge podcast called the Young and Profiting Podcast, which regularly reaches number one on the business and entrepreneurship charts. She is also the Founder and CEO of YAP Media and a top LinkedIn influencer supporting others to create success on the platform. Join us as Hala shares her wealth of wisdom on how to create and measure podcast growth, set up trades with fellow hosts, make the most of digital databases, and more

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18:19

Turning Your Most Embarrassing Moments into Your Most...

Wealthy and Well-Known Podcast ·

2024/03/01

Most people avoid awkwardness like the plague. Our conversation with Henna Pryor explores what it means to embrace awkwardness to give yourself an advantage when you connect with your audience. During this recap conversation, we discuss what it might mean to embrace awkwardness and turn it into an advantage and how both AJ and Rory have done so as they have built Brand Builders. Tune in to hear two examples of embarrassing experiences that became opportunities to be relatable and establish a sense

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54:29

How To Get Good at Being Awkward with Henna Pryor

Wealthy and Well-Known Podcast ·

2024/02/27

Awkwardness is part of life. But not many of us know how to navigate it, let alone leverage it for success. During this episode, Henna Pryor joins us to discuss the superpower of embracing awkwardness. Among her many accolades, she is an award-winning TEDx speaker, sought-after workplace expert, and international keynote speaker. Tuning in, you’ll hear all about Henna’s experiences of growing up and feeling awkward, entering the staffing industry, and finding her calling in speaking. Learn how she

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20:45

3 Copywriting Secrets | Dr. JJ Peterson Episode Recap

Wealthy and Well-Known Podcast ·

2024/02/23

What does it take to write great copy? And how can you master it to reach your audience and share your message? In today’s conversation, you’ll hear Rory share his top three copywriting secrets for producing persuasive copy and the key lessons he’s learned over the course of his career. Using his best-selling book Take The Stairs as a jumping-off point, Rory unpacks what it means to sell the destination instead of the vehicle, the role of pain copy, and how to write excellent pay-off text. Listen

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38:11

StoryBrand 7-Step Method with Dr. JJ Peterson

Wealthy and Well-Known Podcast ·

2024/02/20

If you’ve ever struggled to explain your offer, you’re not alone. It can be daunting trying to pitch what you do (and why it’s important) without coming across as arrogant or cocky, which means we often end up shrinking ourselves or downplaying our abilities in the process. But what if, instead of concentrating on selling yourself, you focused on your customers and the key problems they need to have solved? That’s where the groundbreaking StoryBrand method comes in! We are joined today by

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13:42

What You Need To Start Building Your Speaking...

Wealthy and Well-Known Podcast ·

2024/02/16

AJ gained some valuable insight after her conversation with the Owner and CMO of eSpeakers, Joe Heaps, about what it takes to make speaking your profession and how to grow your speaking business. This recap episode highlights the biggest mistakes that new speakers make and how to avoid them, how to make the perfect demo video, why it’s important to understand what buyers are looking for, and everything you need to remember when setting fees for your speaking business.

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52:55

Helping Speakers Get Booked On More Stages with Joe...

Wealthy and Well-Known Podcast ·

2024/02/13

The speaking industry has grown leaps and bounds to the extent that speakers are now considered entrepreneurs, as they are now personal brands and businesses. But finding work is not as simple as just sending a text or email, and being a successful speaker requires the same hard work and dedication that is necessary for any thriving business. Joining AJ in conversation today is Joe Heaps, the Owner and CMO of eSpeakers, an online platform that connects speakers with their audience. Joe believes that

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26:13

5 Steps for Coaches to Help Other People Create...

Wealthy and Well-Known Podcast ·

2024/02/09

Many people don’t see breakthrough in their lives, despite their best efforts. Following our conversation with Michael Bungay Stanier, we’re sharing our five step formula, to support you as you help others to have a massive breakthrough in their lives. Tune in to hear the real reason it’s so hard for most people to make much-needed changes before we dive into the true premise of coaching, and explore your role in identifying and calling out limiting beliefs and leading client’s toward new ones. We

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34:47

The Coaching Habit with Michael Bungay Stanier

Wealthy and Well-Known Podcast ·

2024/02/06

Despite its undeniable power to affect change and bring forth transformation, coaching, as a profession, is still widely misunderstood. Understanding coaching and what it could do for you and those around you is vital for the future of unlocking every individual’s inner greatness. Michael Bungay Stanier is a world-renowned coach, speaker, and bestselling author, and his most famous title, The Coaching Habit, acts as the foundation of today’s conversation. Michael joins us to share what it means to

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13:36

3 Simple Steps to Getting More Referrals for Your...

Wealthy and Well-Known Podcast ·

2024/02/02

Getting referrals is one of the best ways to grow your client base, and by extension, your business. But how do you go about initiating this process? And where is the best place to start? In today’s recap episode, AJ revisits her conversation with Barb Betts as she shares her top takeaways and breaks down the three most important steps for getting more referrals for your business. Find out what’s holding you back from asking for referrals, how to overcome this, and why it’s worth putting in the

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52:42

Building Your Referral-Based Business with Barb Betts

Wealthy and Well-Known Podcast ·

2024/01/30

You might think that, in 2024, the most effective way to grow your business is through your online presence. But you’d be wrong. The truth is that the majority of businesses today still thrive, not through Google searches or social media, but through the undeniable impact of trusted referrals and recommendations. And referrals hinge, more than anything, on the power of relationships. Our conversation today is a near-perfect example of this lesson in action. We are joined by Barb Betts, a

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21:37

The Secret to Self Worth

Wealthy and Well-Known Podcast ·

2024/01/26

What can you do to increase the likelihood of success? What are the things we do to self-sabotage? In this episode, we recap our main takeaways from our insightful conversation with Erwin McManus. Using our conversation with Erwin as a foundation, we delve into the key mindset shifts needed to build a personal brand, be a successful entrepreneur, and maximize potential. We unpack the power of being your own cheerleader and why approval from others is not an ingredient for success. Discover why you

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30:20

Mindset Shifts That Lead to Massive Success with...

Wealthy and Well-Known Podcast ·

2024/01/23

Achieving massive success requires more than talent or strategies; it also involves cultivating the right mindset. In today’s episode, we sit down with Erwin McManus, a pastor, author, and speaker known for his inspirational teachings on leadership, creativity, and spirituality. His latest book, Mindset Shifts, guides readers through developing an inner framework to navigate and overcome the internal mental structures preventing success and living a fulfilling life. In our conversation, we unpack

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20:56

Building Your Personal Brand: When to Slow Down So...

Wealthy and Well-Known Podcast ·

2024/01/19

Building a strong foundation for your personal brand, and your business, is essential. But how do you go about building that foundation? And how do you determine the amount of time you should be spending on it? In today’s special recap episode, AJ uses her conversation with Elizabeth Stephens as a springboard to give listeners a comprehensive breakdown of how to tackle these questions, why it’s so important, and why you should never rush this process. Tuning in you’ll learn about Brand Builders

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48:32

Building Your Personal Brand Journey with Elizabeth...

Wealthy and Well-Known Podcast ·

2024/01/16

No matter where you are in your personal brand journey, there are always key questions that you should be asking yourself, like “What should I be working on right now?” and “Where should I be investing my time and resources?” There is perhaps no one better suited to tackle these questions than today's guest, Elizabeth Stephens, who just so happens to be a part of the Brand Builders Group’s founding team, and currently serves as the Vice President of Customer Service! In today’s conversation, you’ll

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22:50

5 Keys to Using Customer Experience as a Differentiator

Wealthy and Well-Known Podcast ·

2024/01/12

Can small enhancements to your customer journey make a memorable impact? Will Guidara, restaurateur, speaker, founder of creative hospitality agency Thank You, host of The Welcome Conference, and bestselling author of Unreasonable Hospitality, believes that any business can take ordinary transactions and turn them into extraordinary experiences. In our most recent interview with Will, we took a deep dive into the valuable service and leadership lessons he’s learned throughout his restaurant career

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43:46

Unreasonable Hospitality with Will Guidara

Wealthy and Well-Known Podcast ·

2024/01/09

When Will Guidara decided to serve a two-dollar hot dog in his four-star New York restaurant, his life was changed forever. This move to create a personalized street food experience for out-of-town customers earned such a positive reaction that Will began to practice "unreasonable hospitality" full-time, seeking out new and creative ways to create extraordinary experiences. His national bestseller, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, details the

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16:34

Celebrate, Save, or Cancel — When to Retain and When...

Wealthy and Well-Known Podcast ·

2024/01/05

Navigating cancellations can be tricky. Today’s conversation is all about the role of your cancellation strategy in supporting client retention. Tune in to hear some of our post-show thoughts following an extremely enriching conversation with retention expert Shana Lynn. From understanding why people cancel, to starting with the beginning in mind, and more, this episode is short, but mighty. If you have a community or a membership in which retention is a key driver, this is a conversation for

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45:29

Retain Your Customers with the Beginning In Mind with...

Wealthy and Well-Known Podcast ·

2024/01/02

This episode is all about community and retention. It doesn’t matter who you are, this message is for you! Joining us to explore this super important, universal topic is Shana Lynn, a podcast host, speaker, and consultant with more than ten years of experience in retention. Tuning in, you’ll hear all about Shana’s college thesis that got her on stages across the country, her experience at Vanderbilt Medical Centre, and being handpicked to work for Stu McClaren. We unpack what it really means to

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627 results

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