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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

40:07

The Importance of the PESO Model with PR Expert John...

PR 360 ·

2022/11/16

Our Guest Today:In This Episode…PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR

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33:05

Tips for Creating Engaging Holiday Season Content...

PR 360 ·

2022/11/09

In This Episode…If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in to this episode of PR 360. Our special guest this week is content marketing expert Rosemary Egbo. Listen as she and host Brett Deister discuss her top tips on creating content that is both informative and engaging. Key Takeaways:·How to create content for the holiday season·The importance of using platforms like TikTok and Instagram Live·The value of

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29:20

Using Storytelling to Position Yourself as a Thought...

PR 360 ·

2022/11/02

In This Episode…Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leader or become more influential? If so, then this episode of the PR 360 is for you! Today, host Brett Deister speaks with Vivienne Okafor, a content creator and storyteller who teaches entrepreneurs and service-based business owners how to clarify their brand stories and communicate them effectively to build meaningful connections online.Key Takeaways:·How

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29:07

Why Building Relationships with Your Community Is Key...

PR 360 ·

2022/10/26

In This Episode…Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak.Key Takeaways:·How the gaming industry has been affected by leaks·How

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32:43

Why Trust is Key with Content Marketing Expert Robert...

PR 360 ·

2022/10/19

In This Episode…In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust and how it has shifted the PR industry. Speaking from his 30 plus years of industry experience, Robert highlights the opportunity for corporate storytellers to create a deeper level of trust with their audience through transparency and accountability. He notes that companies are moving away from being the "first” to share. Instead, it's all about being

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31:44

Creating the Best SEO Strategy for B2C and B2B...

PR 360 ·

2022/10/12

In This Episode…In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of understanding B2B and B2C marketing. Ken shares his background in the industry—as well as his love of coffee. The pair talk about how SEO can be used as a strategy to increase business outcomes rather than just a tactic. Ken also discusses how companies can get started with SEO and how it can be used to improve website visibility and traffic. The most

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39:09

How to Create Inbound and OutBound Messaging for Your...

PR 360 ·

2022/10/05

In This Episode…Host Brett Deister interviews Marketing Professional Mauricio Osorio about his experience in B2C and B2B marketing. During our discussion of coffee and tea, we talk about how coffee retailers have faced supply chain and inflation issues in the past two years. To message customers about these issues, retailers have used the word 'unprecedented' to describe the current situation. Retailers have also attempted to ease some of the fears customers have about these issues. We go on to talk

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19:21

The Importance of Effective Storytelling with Brianne...

PR 360 ·

2022/09/28

In This Episode…In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful

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46:23

Getting Personal on Personal Branding with Christine...

PR 360 ·

2022/09/21

In This Episode…This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media Pulse Community. Learn how you should start your personal brand, what things to avoid, and more in this episode!Episode Timeline·00:56 - Are you a coffee or tea drinker?·01:09 - Are there any specific coffees that you like?·01:44 - Can you summarize your expertise to our listeners?·02:17 - What are the benefits of crafting a personal brand?·03:53 - How

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25:18

The Healthy Side of Healthcare Communications with...

PR 360 ·

2022/09/14

In This Episode…In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson:Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness.Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency

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24:00:00

Getting to the Nuts and Bolts of SEO with Eric Seropyan

PR 360 ·

2022/09/07

In This Episode…Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. This week, we talk about SEO, GA4, video search, link building, and more with Eric Seropyan!Eric Seropyan is an SEO and SEM expert and founder of ThisIsMySouthBay.com. Eric’s expertise is unique in that he specializes in both international and hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of

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29:23

Creating the Right Content on the Right Social Media...

PR 360 ·

2022/08/31

In This Episode…Social media is an important tool but can be a lot to handle. In this week’s PR 360, we talk with Jon-Stephen Stansel, Director of Social Media at Chaotic Good Studios, about social media and its future. A little about Jon-Stephen:Jon-Stephen Stansel is a social media professional with almost a decade of experience in managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG,

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25:11

The Right Way to Create Blog Posts and Email Newsletters

PR 360 ·

2022/08/24

In This Episode…Blogs and email newsletters can be a lot to handle. We talk about how to do it all with Momina Asif in this week's PR 360 episode. Momina is a freelancer with expertise in email newsletters and blog postsEpisode Timeline·[01:20] Are you a coffee or tea drinker?·[01:35] Do you have any favorite teas?·[02:11] What is truck driver tea?·[02:33] Can you summarize your expertise?·[03:33] Should PR pros create blog posts in 2022?·[05:14] Where should businesses post their blog

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26:55

Crafting the Perfect Message for Products and...

PR 360 ·

2022/08/17

In This Episode…In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and more! A little about Asees:Asees Singh is head of global communications at Linksys where she oversees external and internal communications. She works with internal stakeholders across regions to develop and execute a global corporate and product PR strategy supporting Linksys’s entire portfolio of consumer and enterprise products.Show Notes·[00:45] Are you a

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18:58

Product Marketing in the Age of Inflation with Brandt...

PR 360 ·

2022/08/10

In This Episode…It is important to position your marketing strategies to potential customers to interest them in purchasing your products and services. In this week’s PR 360, we talk with Brandt Hill about product marketing, the jitters, inflation, being creative, and more! He is Director of Product Marketing at Salesforce. A little about Brandt:Brandt is an experienced Product Marketer with expertise in go-to-market strategy, sales programs, messaging, events, and creative campaigns and

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29:43

Finding Your Purpose in Writing and Life with...

PR 360 ·

2022/08/03

In This Episode…In this week’s PR 360, we talk with Stephanie Solomon about writing books, self-publishing, purpose over profit, and more! She is a coach, hypnotherapist, and author. More of an "about me" would be an entrepreneur of all sorts. Stephanie owns a travel franchise, works full-time at an orthodontic office, and is a part-time coach in the dental field. She's also a hypnotherapist, helping people with anxiety and addictions. Last, Stephanie writes children's books that she donates a

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27:13

How to Create Events and Communication for Wellness...

PR 360 ·

2022/07/27

In This Episode…In this week’s PR 360, we talk with Kelly Lam, Founder of The Whole Purpose and Wellness Expert, about wellness communication, events, dogs, healthy competition, and more!. A little about Kelly:Kelly Lam is a wellness expert and founder ofThe Whole Purpose, a company that offers individuals and corporations an innovative approach to physical and emotional wellbeing throughmindful wellnessandpurposeful communication.The Whole Purpose creates customized wellness programs for

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27:45

Transforming SMB for a Brighter Digital Future with...

PR 360 ·

2022/07/20

In This Episode…In this week’s PR 360, we talk with Roberto Martinez, Founder of Braven Agency and a Google Coach, about coffee, digital transformation, Web 3.0., website optimization, and more. A little about Roberto:Roberto is the Founder and CEO of Braven Agency, a digital marketing agency, and SMRTS, a SMB success tracking software company. He is also Google’s California Digital Coach training and scaling diverse small businesses. In 2020, he was appointed by the Mayor of Los Angeles as the

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31:22

Creating a Better B2B Strategy with Jason Bradwell

PR 360 ·

2022/07/13

In This Episode…In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason:Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use

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27:05

Becoming a More Engaging Writer with Sean Lawless

PR 360 ·

2022/07/06

In This Episode…In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean:Sean Lawless is a creative content specialist at Global Results Communications (GRC), responsible for conveying succinct client messaging across all channels, with a focus on writing impactful press releases, engaging blog posts, concise web copy and contributed bylines. A self-motivated leader with an extremely high capacity for retaining information, he is

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