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PODCAST

Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world"s most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream

business management

All Episodes

00:25:36

Rapid Response: EA’s march to 1 billion gamers, with...

Masters of Scale ·

2024/09/24

While EA’s pursuit of 1 billion users may sound ambitious at first, once you hear CEO Andrew Wilson explain the developers’ strategy to get there, the 1 billion mark starts to almost sound conservative. Wilson returns to Rapid Response to shed light on EA’s recent announcements around a community-driven app, and plans to unleash new AI tools for creators and gamers alike. Wilson also shares the inside story behind the company’s high-stakes FIFA rebrand, how Brazilian Jiu-Jitsu shapes his business

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00:34:17

Dr. Rana el Kaliouby wants more human-centered AI

Masters of Scale ·

2024/09/19

Host Reid Hoffman has always been impressed with the way Dr. Rana el Kaliouby thinks about AI. She’s an AI scientist, co-founder of Affectiva, an investor and author who has spent decades building toward more emotionally intelligent technology. Now, she’s joining the Masters of Scale podcast family with a new show: Pioneers of AI. In this episode, Reid gets to the heart of Rana’s core interests in AI and business. Then he passes the mic to Rana so she can ask Reid her biggest questions about where

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00:26:39

From Taylor Swift to the Emmys, lessons in celebrity,...

Masters of Scale ·

2024/09/17

While Shōgun, Hacks, and Baby Reindeer bask in their success at The Emmys, the awards reveal deeper lessons about TV’s future. Janice Min, co-founder and CEO of The Ankler, guides us through the key storylines, from Disney to HBO to Netflix. We also dig deep on Taylor Swift’s endorsement of Kamala Harris and what it says about the politics of celebrity in 2024 — for stars and for CEOs. Subscribe to the Rapid Response podcast feed: https://listen.rapidresponseshow.com/Subscribe For more info,

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00:32:04

From Crystal Pepsi to Cool Ranch Doritos: Lessons...

Masters of Scale ·

2024/09/12

David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion market cap. He also reveals lessons from the infamous Crystal Pepsi campaign, how he came up with Cool Ranch Doritos, and what fuels his mission to develop the next generation of leaders. His latest book is: “How Leaders

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00:30:51

Rapid Response: 2024 is the most significant time in...

Masters of Scale ·

2024/09/10

We are biologically wired to focus on the near-term, and that’s often a good thing. But in this moment — with global conflict, fast-evolving tech, and climate change dominating our present — we need to also prioritize long-term impacts. Futurist Ari Wallach joins Rapid Response host Bob Safian to dive into our biological and business motivations around what he calls “futuring.” Host of the new PBS docuseries, A Brief History of the Future, Wallach shares lessons from the longest-standing

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00:30:41

Drybar founder Alli Webb’s messy truths

Masters of Scale ·

2024/09/05

Drybar co-founder Alli Webb turned her side hustle as a hair stylist into a business concept now thriving nationwide. She talks with host Jeff Berman about scaling Drybar, launching and then selling a hair care product line, and how she thinks about franchising. Alli also reflects on getting personal in her memoir The Messy Truth, and why she’s doing things differently in her new endeavor, a massage concept called Squeeze.Read a transcript of this episode: https://mastersofscale.com Subscribe to

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00:29:40

Rapid Response: Will.i.am is using AI to re-make radio

Masters of Scale ·

2024/09/03

While some artists complain that AI uses their music as training data, Will.i.am argues that it’s no different than Prince and Michael Jackson taking inspiration from James Brown. Will joins Rapid Response to talk about his investments in the “dawn of intelligent media,” including his new app RAiDIO.fyi — AI technology that he contends will be pre-installed in every car of the future. Will shares surprising lessons from his MBA studies at Harvard, why developers are like rappers, how he works with

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00:36:52

Reddit’s Steve Huffman: Online platforms ‘can’t just...

Masters of Scale ·

2024/08/29

Steve Huffman, co-founder and CEO of Reddit, joins host Reid Hoffman to share scale lessons from building one of the internet’s most influential platforms. It took nearly two decades for Reddit to reach its IPO, persevering through ownership changes, swings in popular sentiment, and shifts in the site’s identity. Steve guides Reddit with a deep belief in the power of online communities, and he dives into how he tackles challenges – like AI and misinformation – while staying true to Reddit’s

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00:23:10

Rapid Response: How Campus won over Sam Altman &...

Masters of Scale ·

2024/08/27

With student loan debt at record highs, higher education is at a crossroads. Campus is an all-online community college that’s built a business model around competitive pricing, resources for students (like giving them a laptop and paying for home internet), and compensating professors well above the national average. The start-up also achieves high graduation rates, while maintaining an impressive bottom line. Campus founder and Chancellor Tade Oyerinde shares how he wooed investors like Sam Altman

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00:34:25

Blitzscaling bourbon: How Fawn Weaver built Uncle...

Masters of Scale ·

2024/08/22

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.Fawn’s book Love & Whiskey is available here: https://loveandwhiskeybook.com/ Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly

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00:27:12

Rapid Response: CNN’s Van Jones on Kamala’s glow-up,...

Masters of Scale ·

2024/08/20

As the Democratic National Convention gets underway, CNN’s Van Jones still can’t quite believe Vice President Harris’s glow-up from “cringe” to a Beyonce-like star. The political analyst and entrepreneur joins Rapid Response host Bob Safian to discuss his new initiative, Dream Machine, which aims to make AI more accessible for multicultural communities. Jones also shares his thoughts on the evolution of Elon Musk, the vital issues that he believes are being neglected in the campaign maelstrom, and

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00:35:28

The vital question Taskrabbit founder Leah Solivan...

Masters of Scale ·

2024/08/15

A pioneer in the gig economy, Leah Solivan joins host Jeff Berman to share scale lessons from founding Taskrabbit. Hear how a need for dog food on a snowy night grew into a global business acquired by IKEA. She also reveals how her experience as an entrepreneur is shaping her next act as an early-stage investor.Leah has a new podcast of her own in the works: Breaking Precedent Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly

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00:41:38

Remembering Susan Wojcicki

Masters of Scale ·

2024/08/14

We were saddened to hear of the passing of former YouTube CEO Susan Wojcicki last Friday, following her battle with lung cancer. In honor of this iconic Silicon Valley leader, host Reid Hoffman offers a remembrance and a chance for listeners to hear the wisdom she shared in her 2020 episode. She talked with Reid about how to establish your company’s true north – and stay the course even amid challenges. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of

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00:24:51

Rapid Response: Wild summer travel tales from Boeing...

Masters of Scale ·

2024/08/13

Is this the craziest non-pandemic summer travel season ever? The Points Guy’s Brian Kelly joins Rapid Response to talk about how Boeing’s safety issues are impacting flying habits, the CrowdStrike outage and Delta’s response, Southwest’s major pivot, and more. Plus: the airline industry's best-kept secrets and insider deals right now. Subscribe to the Rapid Response podcast feed: https://listen.rapidresponseshow.com/Subscribe For more info, visit: www.rapidresponseshow.com See Privacy Policy at

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00:34:52

OpenAI’s Bret Taylor: Your business can’t wait until...

Masters of Scale ·

2024/08/08

Chairman of OpenAI, former co-CEO of Salesforce, and co-creator of Google Maps – those are just a few roles Bret Taylor has played in his Silicon Valley career. Reid Hoffman talks with Bret about OpenAI's world-shaping mission, why he founded Sierra and got back in the start-up game, and how business leaders should be using AI now.Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission. Read a transcript of this

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00:27:27

Rapid Response: Menopause is having a hot moment,...

Masters of Scale ·

2024/08/06

Women are losing sleep, falling behind at work, suffering pain, and struggling in their relationships — all because we don’t talk enough about menopause or treat its symptoms. Midi Health’s Joanna Strober founded her company to tap the vast underserved market for this area of women’s health, which is finally getting mainstream attention. Strober shares with Rapid Response host Bob Safian the stakes of ignoring perimenopause and menopause, how she endured bias in fundraising to eventually secure $100

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00:26:59

Brian Grazer: Scale Your Curiosity (Encore)

Masters of Scale ·

2024/08/01

In our fast-paced working life, how can we make networking more impactful? In this episode (first published August 2023) the acclaimed film and television producer Brian Grazer talks with host Reid Hoffman about the value of sustained, genuine curiosity. You’ll hear how Brian founded Imagine Entertainment with his longtime creative partner, Ron Howard, and how iconic names like Warren Beatty and Jay-Z were injected with Brian’s curiosity. Brian shares the unique practices that have helped him find

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00:31:02

Rapid Response: How Barstool Sports’ ex-CEO cooks up...

Masters of Scale ·

2024/07/30

Controversy, frat house culture, viral moments — when you hear ‘Barstool Sports,’ this may be what comes to mind. But former CEO Erika Ayers Badan is here to tell you that the business model that made Barstool into an online cultural juggernaut is replicable and poised to re-shape the food and lifestyle industry. Ayers Badan shares with Rapid Response why she decided to make a dramatic career pivot — taking over Food52 — and why running Barstool was like “a heart attack every day.” She also explores

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00:38:46

Asking questions that scale, with AG1’s Kat Cole

Masters of Scale ·

2024/07/25

From traveling the world opening restaurants as a teenager to pioneering new strategies at legacy brands, Kat Cole knows the importance of asking the right questions to forge a path to scale. Host Jeff Berman dives into Cole's fascinating career, exploring how she led teams at iconic brands like Hooters and Cinnabon, applying the lessons to steering the billion-dollar health supplement company Athletic Greens, where she’s just been named CEO. Plus, how her renowned Hot Shot Rule can change your life

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00:25:40

Rapid Response: Reid Hoffman on the business impacts...

Masters of Scale ·

2024/07/24

Reid Hoffman is a high-profile investor and entrepreneur, and suddenly, a much scrutinized political actor. His support for Kamala Harris and other Democrats and distaste for former President Trump has plunged him into headlines, in opposition to Elon Musk and others. Reid, a host of sister podcast Masters of Scale, joins Rapid Response host Bob Safian to take us inside Silicon Valley’s reaction to Harris’s presidential bid, why some business leaders are embracing Trump, and what the Democratic

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