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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

35:29

Local SEO: Q+A with Tim Capper (NEWBIE)

The Recipe For SEO Success Show ·

2018/08/14

Tim Capper answers our burning Local SEO questions Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO? In this week’s pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many night trying to conquer the beast that is Local SEO, this pod is for you. Tune in to learn: Can I

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03:16

Update: What next for the Recipe Podcast? (UPDATE)

The Recipe For SEO Success Show ·

2018/07/25

Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts. They have money, high production values, teams, audio people, dancing girls and lazers. I have me, in a hut, with a really annoying dog next door who never stops effing barking. I've been sketchy with my schedule. I've wondered if it's worth it. I've had horrible bouts of imposter syndrome. But today I got a huge boost because not only did the spokesperson for GOOGLE recommend my podcast, but

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26:30

10 easy ways to improve your Mobile Optimisation for...

The Recipe For SEO Success Show ·

2018/06/19

Practical tips for normal humans As you’ll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index. So what does this mean for you small business owner? Must you burn your site to the ground and start again? Must you pay big bucks to your website developer to do all the things? Must your site be faster than a otter sliding down a greasy tube? Well no, and yes. And a bit more no. In this episode we’re going to pass on 10 easy ways to improve your site’s mobile

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35:07

Voice Search: What is it and how to make it work for...

The Recipe For SEO Success Show ·

2018/05/23

Learn the ins and outs of voice search and the potential for your business Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices. It’s hard to say exactly how many search queries are voice-based since Google doesn’t publish that exact information regularly. But we do know that it’s rising and that soon, voice searches may represent the majority of total

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28:45

GOOGLE Q&A with John Mueller (NEWBIE)

The Recipe For SEO Success Show ·

2018/05/07

We get the inside track from Google themselves Google, it’s a mystery - right? What the hell to they want from us? What fiery hoops must we force our websites to jump through to meet their never-ending list of demands? And why do they keep changing things? But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. We can ask GOOGLE what they’re up to. That’s why I’m super super delighted to have John Mueller back on the show today for a Google Q&A. Tune

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21:43

Mobile First with John Mueller (NEWBIE)

The Recipe For SEO Success Show ·

2018/04/09

Best practices and what it means for your business website On Monday, March 26, 2018 Google announced that after a year and a half of careful experimentation and testing they’re migrating sites that follow best practices for mobile first indexing. The much talked about Mobile first index is finally here. But what does this mean for the average small business website owner? How will this site affect their web traffic, and what changes do they need to make to their websites to ensure they maintain

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25:15

PR: Using the media to boost SEO with Mez Homayunfard...

The Recipe For SEO Success Show ·

2018/03/05

How to boost brand awareness and links with PR You might not realise it but PR and SEO go together like jam and scones. While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days. If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links. So how can small businesses and DIYers use PR to boost their SEO? In this episode of

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32:27

Site migrations: How not to lose your rankings with...

The Recipe For SEO Success Show ·

2018/02/19

Top tips on how to make your migration stress free Okay, so it’s time to make big changes to your website. Perhaps you want to move to a new platform. Or finally change from HTTP to HTTPS. Perhaps you’re changing your domain name. While this might be great for business, it’s important to understand just how big of an impact a poorly managed site migration can have. Get it wrong and you could take a big fat hit in the wiggly bits when it comes to site traffic. So in this episode of the podcast I’m

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35:04

Domain Authority: is it a big fat lie? With Ross...

The Recipe For SEO Success Show ·

2018/02/05

What it is, why it’s helpful and if it’s even real. So if you’re been studying SEO for any period of time you’re likely to have come across the phrase Domain Authority. It’s a term coined by Moz, the SEO software company, and they use it as a metric of a site’s ability to rank against its competitors. But while many swear that the concept of Domain Authority is real, many more assert there’s no evidence such a thing exists. In fact, you’ll find many of the more ranty SEO types getting really angry

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46:14

Social media: Does social media help SEO; the...

The Recipe For SEO Success Show ·

2018/01/22

Does more likes equal higher rankings? Social media is so much fun, and such a giant time sucker. But does it really have any impact on your Search Engine Optimisation and ability to rank? Social signals and their importance in relation to rankings is something that’s been hotly debated for years. There are lots of people is the YES camp and about the same number in the NO camp. In today’s episode, we’re going to dig a bit deeper into the relationship between social media and SEO. And I hope that by

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51:36

Forget AMP. Make fast sites! with Jon Henshaw (TECHIE)

The Recipe For SEO Success Show ·

2018/01/09

Why you need a fast site, not an AMP site These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP. It’s been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up. So, when I saw the title of Jon Henshaw’s presentation at the recent Brighton SEO event ‘ FORGET AMP. MAKE FAST SITES', I thought my prayers had been answered! No need for AMP? That’s why, today, I have Jon on the show to give us the low down on AMP and

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18:09

BONUS: My 2018 SEO predictions (Newbie)

The Recipe For SEO Success Show ·

2018/01/03

Today, I want to talk about my SEO predictions for 2018. What’s going to happen in the world of Google? What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers. What should you be concentrating on? And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?

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33:37

Knowledge Graph 101: What is it and how to make it...

The Recipe For SEO Success Show ·

2017/12/12

And how to enhance your business results The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with direct answers. You and I know the Knowledge Graph as the little box/panel or card that appears on the

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45:34

Landing pages: How to optimise your landing pages to...

The Recipe For SEO Success Show ·

2017/11/22

Hacks and tips on creating a super smooth funnel We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we’ll be winner customers faster than a well oiled otter sliding down a pipe. But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our

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43:03

DIY SEO: Real small businesses celebrate their SEO...

The Recipe For SEO Success Show ·

2017/10/31

How to get to grips with Google when you're going it alone. When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO. He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru. And I couldn't agree more, we've had some amazing experts

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26:56

Wix versus WordPress: which is better? (NEWBIE)

The Recipe For SEO Success Show ·

2017/09/12

I compare cost, designer, optimisation and more If there’s one thing I get asked by my SEO students at least once a week, it’s ‘Are Wix websites any good for SEO?’ And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily. I know that you want it to be great for SEO – because then life would be so much easier. But is it? In this episode I’m going to compare both platforms and give you my honest opinion about whether Wix is really

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25:15

Duplicate content: how to find it, fix it and does it...

The Recipe For SEO Success Show ·

2017/06/22

Let’s bust the myths and focus on fixes The words “duplicate content penalty” strike fear in the hearts of business owners. And there are a lot of myths surrounding this topic so today we’re going to bust some. In this episode I’m going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes. "Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other

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35:51

Facebook optimisation: Understanding the Facebook...

The Recipe For SEO Success Show ·

2017/04/04

AboutHow to get your content seen without paying for ads Facebook - it’s the social media platform we love to hate. Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the people who’ve taken the time to like your page, could only be seeing 2% of your content. So how does Facebook’s news algorithm really work and what do we need to understand to get our content seen by more potential customers - without having to

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30:13

SPEED: How to speed up your sluggish website with...

The Recipe For SEO Success Show ·

2017/03/07

Create faster site that Google can’t help but love We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site? Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slipping down the ranks. In this episode I chat with Vahe about simple tips we can use to speed up our lazy

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42:47

Content Marketing: 10 easy tactics for beginners with...

The Recipe For SEO Success Show ·

2017/02/21

How to boost awareness and sales without selling So today we’re talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment. it’s a pretty big subject and can sometimes feel a little overwhelming, but don’t worry we’ve got ten simple tactics you can start using today. So if you want to learn and how to stimulate more interest in your products and services and build

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