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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

38:20

A Non-Boring Behavioral Economic Lesson with Melina...

Ponderings from the Perch ·

2021/12/17

Join Priscilla McKinney as Melina Palmer, Founder and CEO of The Brainy Business, educates us on all things in the Behavioral Economics sphere. As an expert on behavior, pricing, decision making and messaging — Melina is on the podcast for a tell-all. Get the tips, tricks and insider knowledge in this episode of Ponderings from the Perch.

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33:06

The Anatomy of a Content Marketing Plan

Ponderings from the Perch ·

2021/12/10

Join Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive deep into blogs, emails, social media and—most importantly—implementing a system. Say goodbye to chaos and hello to sustainable lead generation. SOAR™ is a system that will help you understand, unlock and unleash. We'll lay the framework, map out a strategy and develop the marketing actions needed to execute that strategy, ultimately creating your unique flight plan. Have we

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24:31

The Best of the Best with Shopper Insights Expert...

Ponderings from the Perch ·

2021/12/03

Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research, a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”

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24:25

Strategizing for Success with Zach Frantz

Ponderings from the Perch ·

2021/11/26

Zach Frantz has come a long way since starting his own e-commerce business at age 9. Now, Zach is a successful entrepreneur with a thriving business, Wildland Coffee. Join Priscilla and Zach on this episode of Ponderings from the Perch as they discuss the value of a well-thought-out brand strategy, thriving in a competitive space and so much more.

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18:13

Under Pressure? Try a Content Marketing System

Ponderings from the Perch ·

2021/11/19

Collaboration is truly meaningful when the system is intended for people to collaborate. We should be putting pressure on systems, not on people. Ashley Le Blanc joins Priscilla McKinney for a critical and potentially business-altering discussion regarding the benefits of a content marketing system. Utilizing a CMS provides you with a space to implement permissions and adjust access based on each user and assure your branding is consistent across emails, blogs, webpages and more. Ultimately, a CMS

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24:05

Pushing the Boundaries of Insights with Raj Manocha

Ponderings from the Perch ·

2021/11/12

Raj Manocha, CEO of Methodify by Delvinia, has played a very pivotal role in developing their research automation platform. Join Raj and Priscilla for an invaluable conversation on the ever-shifting landscape of market research and insights. BONUS: Methodify has been acquired by the Schlesinger Group — get the insider details now.

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21:00

4 Reasons People Are Ignoring Your Emails

Ponderings from the Perch ·

2021/11/05

Why are your emails getting ignored? Priscilla McKinney and Ashley Le Blanc are here to give you four tangible tips to start implementing right now. From personalization to optimization, they're here to help you make sure you get the results you want and more from those marketing emails.

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27:52

4 Questions to Audit Your Website

Ponderings from the Perch ·

2021/10/29

Join Priscilla McKinney and Ashley Le Blanc, sexy, sickly voices and all, to discuss ways to make your website better than great. Working on your website can be a slow and steady process. It is important to remember not to change everything all at once, all the time, but to troubleshoot what might be working and what isn’t in a methodical manner. Priscilla and Ashley urge you to ask these questions: Is my website relevant? is it optimized? is it easily navigable? This episode of Ponderings

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48:59

An Insights Marketing Day Panel: Q&A with the Speakers

Ponderings from the Perch ·

2021/10/15

In this special episode, we’re stoked to share with you an exclusive recording from the recent Insights Marketing Day in Chicago. Listen in to an amazing Q&A panel on all things Marketing with: Priscilla McKinney, host and CEO of Little Bird Marketing Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios Jamin Brazil, Host of Happy Market Research Podcast Emily Soccorsy, CEO and Co-Founder of Root + River Enjoy!

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37:35

Lisa Wilding-Brown: There's a New CEO in Town

Ponderings from the Perch ·

2021/10/08

InnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa WIlding-Brown has stepped into the role as Chief Executive Officer with nearly 20 years of industry experience under her belt. Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Tune in for a chat between fellow female leaders and Girl Bosses in this episode of Ponderings from the Perch.

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42:05

Making a Call for Change with Katja Cahoon

Ponderings from the Perch ·

2021/10/01

Let's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even depression. Ultimately, it's a signal — a call for change. Join licensed psychotherapist Katja Cahoon and Momma Bird, Priscilla McKinney, in this episode for a vital discussion on stigma, shifting perspectives and understanding the call for change. You can find more from Katja Cahoon on Youtube

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26:23

Bridging the Gap Between Quant and Qual with Nihal...

Ponderings from the Perch ·

2021/09/24

Nihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in now to hear Nihal's secrets for attaining "deep qual" in market research. You'll want to hear how this Founder & CEO of QualSights successfully built his company up to be the #1 fastest-growing market research company.

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27:33

Navigating the Evolution of Ideal Client Personas

Ponderings from the Perch ·

2021/09/17

Ready to get behind the curtain of marketing? On this episode of Ponderings from the Perch Priscilla McKinney discusses how to refresh your client persona. “Like real humans, buyer personas are not stagnant.” It is important to update your persona on a regular basis. This does not necessarily mean starting from scratch, but instead updating the base motivations, the persistent problems, and pressing issues your customer is facing. “This is about developing incredible empathy toward your best

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26:26

The Future Imagined at Mars Wrigley - An Interview...

Ponderings from the Perch ·

2021/09/10

Insights are valuable for the past and present landscape of a business, but what about the future? That's where Global Foresight Leaders steps in. Join Priscilla Mckinney and Jo Lepore in a vital discussion of collaboration, competition and pivoting for change.

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22:31

Red Flags and Quick Tips for Better SEO

Ponderings from the Perch ·

2021/09/03

In this episode, Priscilla gets into the nitty-gritty of marketing — search engine optimization. Is your traffic stagnant? Are you seeing contact conversions? Tune in now for red flags that should spark the revision of your SEO strategy + quick tips to help your business make that pivot.

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28:02

Designing for the Human Experience with Michele Ronsen

Ponderings from the Perch ·

2021/08/27

In this episode, we welcome the founder of Curiosity Tank, Michele Ronsen, to the Perch. As a professionally trained graphic designer and design strategist, she provides expertise in facilitating connections through design and user research, user-centered design, UX strategy and innovation acceleration. Tune in now to hear how a jumbled mess of terminology evolved into a comprehensive glossary for the UX industry. Find the evolving, interactive glossary of UX research terms here: UX Lexicon |

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15:45

How to Pivot into a Successful Content Marketing Plan

Ponderings from the Perch ·

2021/08/20

According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics.

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15:28

The Magical World of Market Research with Maya Kantak

Ponderings from the Perch ·

2021/08/13

In this episode, Priscilla welcomes Disney Park's Manager of Consumer Insights, Maya Kantak, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to bridge the education gap for anyone breaking into the market research industry. Tune in to hear how she actively pushes the industry forward and toward realizing a better, more inclusive future.

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14:32

Marketing Collateral for Lead Generation

Ponderings from the Perch ·

2021/08/06

Go a step beyond in your treatment of your ideal buyer in mind with help content that focuses on their needs. It’s the platinum rule! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney describes the best ways she supports her personas and follows the mantra #alwaysbehelping.

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30:18

Applying Behavioral Science for Good: An Interview...

Ponderings from the Perch ·

2021/07/30

Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.

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422 results

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