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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:53

S11E08 - Medicine & Miracles: The Power of Hospital...

Under the Influence with Terry O"Reilly ·

2022/02/26

This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials. Hosted on Acast. See acast.com/privacy for more information.

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27:21

S11E06 - Inside The Super Bowl

Under the Influence with Terry O"Reilly ·

2022/02/12

In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines. It affects beer companies and supermarkets and even record sales of the halftime performers. And we’ll also revisit some of the most outrageous Super Bowl moments. Hosted on Acast. See acast.com/privacy for more information.

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27:40

S11E05 - How Jerry Goodis Made an Advertisement a...

Under the Influence with Terry O"Reilly ·

2022/02/05

This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad industry for producing terrible ads. He was loved and hated but couldn’t be ignored. Hosted on Acast. See acast.com/privacy for more information.

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28:38

S11E04 - Selling Love: The Business of Online Dating

Under the Influence with Terry O"Reilly ·

2022/01/29

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. Hosted on Acast. See acast.com/privacy for more information.

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27:14

S11E03 - Long Overdue: The Creative Boom of Library...

Under the Influence with Terry O"Reilly ·

2022/01/22

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.

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27:13

S11E02 - Perry Mason Moments: The Most Unexpected Ads...

Under the Influence with Terry O"Reilly ·

2022/01/15

In this episode, we talk about the mostunexpectedads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on International Women’s Day, to a Christmas ad that generated the most complaints of the year, to a Super Bowl commercial that was nearly derailed by a DUI charge. Hosted on Acast. See acast.com/privacy for more information.

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27:21

S11E01 - Number Fever: Surprising Stories of Bottle...

Under the Influence with Terry O"Reilly ·

2022/01/08

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu. Hosted on Acast. See acast.com/privacy for more information.

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0:58

We’re back January 8th

Under the Influence with Terry O"Reilly ·

2021/12/29

We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store… Hosted on Acast. See acast.com/privacy for more information.

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27:58

S10E25 - Ask Terry 2021

Under the Influence with Terry O"Reilly ·

2021/06/24

It's our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, to what has changed most - and least - since the Mad Men Era to why the wrong people are put into marketing departments so often. Hosted on Acast. See acast.com/privacy for more information.

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28:07

S10E24 - Can’t Get Enough of That Wonderful Duff:...

Under the Influence with Terry O"Reilly ·

2021/06/17

This week, we talk about fake Hollywood brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been around for decades. Hosted on Acast. See acast.com/privacy for more information.

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27:27

S10E23 - Tombstone Tourists: The Growth of Cemetery...

Under the Influence with Terry O"Reilly ·

2021/06/10

This week, we explore cemetery tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of people are choosing vacation spots based on the final resting places of famous people. And cemeteries are using marketing to attract those tourists. Hosted on Acast. See acast.com/privacy for more information.

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27:13

S10E22 - The Show Must Go On: Broadway Marketing

Under the Influence with Terry O"Reilly ·

2021/06/03

This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun. Hosted on Acast. See acast.com/privacy for more information.

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27:34

S10E21 - Too Many Turk Brodas: Trading Card Marketing

Under the Influence with Terry O"Reilly ·

2021/05/27

This week, we trace the history of trading cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are big business. Hosted on Acast. See acast.com/privacy for more information.

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27:32

S10E20 - Bookmarks 2021

Under the Influence with Terry O"Reilly ·

2021/05/20

This week, it’s our annual Bookmarks episode - where we tell you the fascinating stories that didn’t fit into our regular episodes. Including a little-known backstory on the 1972 Canada/Russia hockey series and a moving story about a hockey game that was cut short by tragedy. Hosted on Acast. See acast.com/privacy for more information.

en

27:25

S10E18 - There’s Something About Mary: Mad Woman Mary...

Under the Influence with Terry O"Reilly ·

2021/05/06

This week, we profile the remarkable career of, arguably, the most successful women in advertising - Mary Wells. She was a woman of firsts - the first woman to found and run a major advertising agency, the first female CEO to take a company public and the first women to intimidate the boys club of Madison Avenue. Hosted on Acast. See acast.com/privacy for more information.

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27:33

S10E17 - Son of Crocodile Dundee: Nostalgia Advertising

Under the Influence with Terry O"Reilly ·

2021/04/29

This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurrecting Wayne’s World for Uber Eats commercials to Macaulay Culkin revisiting Home Alone for Google, nostalgia is a powerful marketing tool. Hosted on Acast. See acast.com/privacy for more information.

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27:28

S10E16 - I Can’t Believe I Ate The Whole Thing:...

Under the Influence with Terry O"Reilly ·

2021/04/22

This week, we tell crazy stories from the world of advertising. High pressure, big money and impossible deadlines makes for some hilarious situations. Including a TV shoot where a hot air balloon towing a new car goes missing in the wind and a cat food company who insists the ad agency eat the cat food before they create the ads. Hosted on Acast. See acast.com/privacy for more information.

en

27:20

S10E15 - Who Will Buy My Memories: Fan Club Marketing

Under the Influence with Terry O"Reilly ·

2021/04/15

This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung from celebrities over to their fans. Hosted on Acast. See acast.com/privacy for more information.

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27:19

S10E14 - One Toke Over The Line: 50-Year Marketing...

Under the Influence with Terry O"Reilly ·

2021/04/08

This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that are still best-sellers today. There were also a number of famous advertising campaigns launched that year. Hosted on Acast. See acast.com/privacy for more information.

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27:25

S10E13 - Red Carpet Marketing: The Business of Award...

Under the Influence with Terry O"Reilly ·

2021/04/01

This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore whether Oscar nominations sell more tickets than Oscar wins, how Grammys can make a career and how the Tony awards can rescue a play overnight. Hosted on Acast. See acast.com/privacy for more information.

en

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