x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

27:41

Mid-Year Economic Indicators & How To Stay Ahead of...

Smarter Building Materials Marketing ·

2021/06/14

Before the rest of 2021 escapes us, we wanted to bring our audience some perspective on what our industry can look forward to in the months ahead. This episode features some important insights on the construction market this year and what we’ve all been through. Listen until the end, because you’ll hear some great suggestions around how manufacturers can navigate upcoming shifts in the pro and homeowner markets. Todd Tomalak, principal at John Burns Real Estate Consulting Group, joins us again for

en

22:38

3 Tips for Building Product Manufacturers To Increase...

Smarter Building Materials Marketing ·

2021/06/07

Architects have to wear a lot of hats when it comes to running just one single project. This week, we talked to an architect who helped us better understand what manufacturers can do to get in front of these professionals to get specified on their projects. Zach and Beth talk with Eric Zuziak, President of JZMK Partners, about how manufacturers can be more effective in their marketing and sales strategies so that they connect with architects more successfully.

en

22:26

How To Sell More Effectively to Custom Homebuilders

Smarter Building Materials Marketing ·

2021/05/31

Have you been trying out selling strategies on custom home builders with less success than you’d like? If you want to better understand this niche audience, this week’s show is for you: It’s full of tactics and ideas for manufacturers who need their marketing plans to go further. Zach and Beth talk with Steve Yates, president of Buildxact, a software that’s used by small residential and commercial building teams to produce quotes and run their construction projects.

en

19:52

How Cameron Ashley Successfully Launched Their...

Smarter Building Materials Marketing ·

2021/05/24

The rise of eCommerce has found its way into the construction industry, leaving manufacturers with questions about how digital selling might disrupt their business. Learn how one building materials dealer has embraced eCommerce as a part of their daily business — it even resulted in a million-dollar day for their product sales. Zach and Beth talked with one of the nation's largest building materials dealers about the launch of their new eCommerce website and how going digital has helped them

en

21:10

Insider Insight From the AIA: How To Become an...

Smarter Building Materials Marketing ·

2021/05/17

The future of architecture and construction feels a little unpredictable right now, so this week we talked with someone on the inside of the industry. John Crosby is with the AIA, and he joined us to discuss building better partnerships with architects and how manufacturers can stay ahead of more industry shifts.

en

33:20

Matt Risinger on How To Develop Lasting Relationships...

Smarter Building Materials Marketing ·

2021/05/10

It’s no secret that demand is high in the building materials industry today, so why are so many manufacturers losing sales? We talked with one of the construction industry’s biggest names, Matt Risinger, about how manufacturers can stay successful in such a fast-paced environment. You’ll want to check this one out. Our celebrity guest this week shares his insights on how today’s manufacturers can address the supply shortages and project delays plaguing the industry.

en

29:37

Deep Dive: Building Materials Data & How Your...

Smarter Building Materials Marketing ·

2021/05/03

We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. This week, Zach and Beth talk with Grant Farnsworth, president of The Farnsworth Group, about some of the key takeaways and surprises from the recent pair of 2021 Building Products Customer Guide: Audience Breakdown webinars. Plus, the trio discusses the following hot topics: the future of the DIYer, channel conflict and which brands are winning

en

29:51

Will Soaring Lumber Prices Be the New Normal?

Smarter Building Materials Marketing ·

2021/04/26

Lumber prices have been skyrocketing over the last year, and this week we’re talking to someone who has a unique perspective on how the construction industry got here. For an inside look at what's happening to lumber prices and how it's impacting all of us in the industry, this episode is worth it. Let’s nerd out about lumber, shall we? We’re thrilled to have had Stinson Dean on the show this week. He’s kind of a big deal on Twitter, and also the CEO of Deacon Lumber Company. Stinson was recently

en

26:41

Romancing Your Audience Online

Smarter Building Materials Marketing ·

2021/04/19

You might have a marketing plan in place for your building materials brand, but are your products capable of exciting your audience? We talk with a designer, who also works for a manufacturer, about an effective yet overlooked strategy that can keep your audience truly engaged and excited about your products. In this episode, Zach and Beth talked with Richard Anuszkiewicz, Lead Designer at Design Galleria and Creative Director at Monogram Appliances, about product marketing, plus how manufacturers

en

13:16

How Manufacturers Can Speed up the Sales Process With...

Smarter Building Materials Marketing ·

2021/04/12

One developer has improved their customer experience and increased sales after implementing digital tools to virtually sell new homes during the pandemic. Now that restrictions are being lifted, we discuss if virtual selling will last and why it should. This week, Zach talks with Kris Maher, an architect who is also Vice President of Design at Rancho Mission Viejo, about how transitioning to selling virtually drove home sales. They also discuss how building materials manufacturers can reach more

en

13:54

How Panasonic's Building Materials Division...

Smarter Building Materials Marketing ·

2021/04/05

For building product manufacturers, being innovative in your business is the only way to stay relevant and ahead of your competition. But “innovative” can be a little vague, right? We were excited to break that down on the podcast, so manufacturers can approach innovation in the construction industry with confidence. In this episode, Zach and Beth talk with Peter Jacobson, a Business Designer at Panasonic, about how to stay competitive in building materials and making sure your products are both

en

22:05

How Manufacturers Can Easily Increase Reach With Houzz

Smarter Building Materials Marketing ·

2021/03/29

One question we hear from manufacturers all the time is, "Should I be on Houzz?” If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you. This week, Zach and Beth chat with Liza Hausman, Vice President of Industry Marketing at Houzz, at length about how manufacturers can make the most out of being on Houzz. Whether you’re launching a new product or want to reach more homeowners and professionals, Liza has some

en

20:04

Navigating Generational Shifts in Construction & the...

Smarter Building Materials Marketing ·

2021/03/22

Manufacturers today have a lot of competition. They have to market themselves strategically so that architects and designers will specify them on a project. But with the right tactics, you can stand out from other building materials brands and keep your products in the spec. In this episode, Zach and Beth talk with Brooke Collins, the Regional Manager for the Florida division of Builders Design, about housing trends and product specifications in the building process, and how manufacturers can play

en

24:22

How One Manufacturer Is Hacking the Labor Shortage

Smarter Building Materials Marketing ·

2021/03/15

The construction labor shortage is one of the biggest problems we’re facing in the building materials industry today. But there’s one manufacturer who has tackled that issue head-on, and their sales have grown exponentially because of the solutions they’ve come up with. This week, Zach and Beth talk with Jay Small, President of Precision Building Systems (PBS), a manufacturer/installer hybrid with locations in Colorado and Utah. PBS provides turn-key construction solutions for the builders and

en

27:19

Will Katerra Last: The Future of the Lumber Dealer

Smarter Building Materials Marketing ·

2021/03/08

Are you wondering what all the recent shifts in the building materials industry mean for the next era of construction? Whether it’s broader adoption of technology or more vertical integration in businesses, we explore what’s going to happen to the lumber dealer and ConTech companies like Katerra. In this episode, Zach talks with Greg Brooks, the moderator of the Executive Council on Construction Supply, about what opportunities are available to lumber dealers and how they can stay ahead of more

en

34:56

The Intersection of Housing and Human Behavior

Smarter Building Materials Marketing ·

2021/03/01

How often do those of us in the building industry really consider how humans behave in their built environments? For architects like Dan Swift, it’s always top of mind. He gave us some awesome insights on how building materials brands will need to navigate the very near future of home construction. Zach also talked with Dan about how people use the spaces they’re in, and how home design needs to change to accommodate those behaviors.

en

23:32

Selling to Multifamily Home Builders: 5 Simple...

Smarter Building Materials Marketing ·

2021/02/22

How effective is your multifamily builder/developer marketing and sales strategy? One size doesn’t fit all. This week, we explore what's happening in the multifamily space, as well as what building materials manufacturers can be doing to better serve and support the needs of developers. Zach talks with Michael Padavic, the chief design officer at StoryBuilt, a firm that builds and develops in several of the largest cities in the United States. Since Michael is a developer/builder/architect, he has

en

17:56

Entry-Level Housing: How Building Materials...

Smarter Building Materials Marketing ·

2021/02/15

The housing market has shifted dramatically, becoming increasingly more expensive. If you’re wondering how to effectively sell to builders and take advantage of the recent changes in new construction, including the need for entry-level housing, we’ve got a few great ideas for you. This week, Zach connected with someone who knows the ins and outs of the home-building market. Carla Sevilla, owner of Chanticleer Properties and principal of Glenwood Homes, shares how building materials manufacturers

en

20:19

3 Building Materials Manufacturers Whose Selling...

Smarter Building Materials Marketing ·

2021/02/08

More brands have realized that their traditional ways of selling building materials to customers just isn’t working. Let’s take a look at three manufacturers whose selling strategies are working, along with some tips to help you sell better. This week, Zach and Beth talk with Brett Thorne, operations officer at Thorne Lumber and host of the new podcast Building the Future. Brett has seen the building materials industry from the inside and offers his insights into the issues lumber dealers and their

en

23:15

Apple vs. Facebook: What It Means for Building Materials

Smarter Building Materials Marketing ·

2021/02/01

Let’s untangle any confusion there might be around Apple’s iOS 14 update. There’s a war between Apple and Facebook right now, and it’s affecting how brands connect with their customers. We’ll uncover how you need to shift your strategy to continue to reach your audience effectively, in light of these changes. In this week’s episode, Zach and Beth discuss how the iOS 14 update will change how businesses reach their customers, and how it will impact anyone selling building materials products

en

293 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...