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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:21:25

Finding The Balance Between Performance Marketing &...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/10

CEO & Co-founder of Wondersauce, John Sampogna, delves into finding the balance between performance marketing and brand-building. Discover how aligning these two aspects can enhance your marketing strategies and drive business growth. Explore the insights shared by John Sampogna on this episode of the podcast. Show NotesConnect With:John Sampogna:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at

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00:19:18

Why Programmatic Buying Dominates CTV

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/09

Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising.Show NotesConnect With:Angelina

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00:14:34

The Rise Of Linear Streaming & What It Means

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/08

Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the rise of linear streaming and its implications. She discusses how Lemma's privacy-first approach and dynamic creative solutions cater to diverse audiences through CTV and OTT channels, ensuring relevant content placement. With a focus on streamlining supply deals and maximizing relevancy without relying on user-based data, Lemma empowers

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00:14:01

Emotional Impact Of AI On Marketers

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/07

Rob Freedman, Head of Growth at Zuper, delves into the emotional impact of AI on marketers.

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00:12:54

Where To Integrate AI Into Your MarTech Stack?

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/06

Rob Freedman, Head of Growth at Zuper, delves into the current landscape of Marketing SAAS Efforts in the episode “Scaling Your Marketing SAAS Efforts.”

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00:15:39

The State Of AI Tooling

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/05

Rob Freedman, Head of Growth at Zuper, delves into the current landscape of AI tooling in the episode "The State of AI Tooling."

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00:18:45

Tips For Creating Engaging Videos

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/04

Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for enhancing audience engagement. Show NotesConnect With:Matt Pierce:Website//LinkedInThe

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00:18:53

What Audiences Want From Creators

MarTech Podcast ™ // Marketing + Technology =... ·

2024/10/03

Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importanceof understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences. Show NotesConnect With:Matt Pierce:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin

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00:21:16

Redefining Marketing Personalization At Scale

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/27

George Khachatryan, CEO and Co-Founder of OfferFit discusses Redefining marketing personalization at scale.

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00:12:22

Rakuten’s Business Model – Size, Scope & Mission

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/26

Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size, scope, and mission. Rakuten, since its founding in 1997, has been instrumental in shaping the online shopping experience, offering Cash Back, deals, and shopping rewards to its 17 million U.S. members who have earned over $3.7 billion in Cash Back. Su Li Rivera delves into how understanding your brand differentiators is crucial for success in

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00:25:58

Developing & Deploying AI-Powered Apps Successfully

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/25

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress, a company empowering organizations to navigate disruptive change, enables the creation of responsible AI applications with ease. With over 4 million developers relying on Progress, Philip discusses key insights for implementing AI solutions effectively in marketing strategies.Show NotesConnect With:Philip Miller:Website//LinkedInThe MarTech

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00:21:21

Navigating GenAI's Hallucinations

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/24

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can effectively navigate through the hype to understand its true potential. Discover the ethical considerations that come into play when integrating GenAI solutions into marketing strategies and how this technology can revolutionize consumer behavior prediction. Gain insights into successful GenAI integration in marketing campaigns and learn about

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00:16:28

Strategy Alignment Vs. Tech Solutions

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/23

Anne Murlowski, VP of Marketing at Terminus, discusses strategy alignment versus tech solutions.

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00:20:05

Revenue Marketing In The Digital Age

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/22

Anne Murlowski, VP of Marketing at Terminus, discusses revenue marketing in the digital age.

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00:18:15

AI & data analytics within the customer journey

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/21

Georgios Grigoriadis,CEO of Baresquare, delves into the realm of AI and data analytics within the customer journey.

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00:20:50

Defining AI Data analytics For Marketers

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/20

Georgios Grigoriadis, CEO of Baresquare, discusses Defining AI data analytics for marketers.

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00:20:18

What Are The Requirements To Get Your Own Page On...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/12

President William Beutler from Beutler Enterprises, Inc. delves into the requirements for establishing a Wikipedia page. He emphasizes the importance of accurate information and compelling digital content to enhance brand presence online. Show NotesConnect With:William Beutler:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:19:36

Aligning Your Sales & Marketing Teams Through Social...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/11

Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to meet industry-specific challenges. Notable achievements include generating $1M in a month through internal ambassador networks and leading

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00:27:05

How fractional Leadership Roles Are Transforming The...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/10

Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transformation for businesses and marketing teams, creating next-generation customer experiences. With over 25 years of experience in B2C, D2T, and B2B marketing, Jadis specializes in empowering growth for Private Equity, Venture Capital, and companies seeking Series A and Series B investments. Her track record includes supporting over 100 businesses

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00:15:59

How Data Marketing Is Reshaping Omni-Channel Marketing

MarTech Podcast ™ // Marketing + Technology =... ·

2024/09/09

Jason Lyman, CMO at Customer.io, discusses how data is reshaping omnichannel marketing.

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