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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

Predicting the ROI of Your Content Program with Jeff...

The Content Cocktail Hour ·

2023/02/10

Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.0:00 Intro1:03 Jeff’s background6:20 Fearful marketers10:20 Football analogy12:06 ROI and CAC18:45 Securing investments21:50 Repurposing content25:00 Things

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How We Hit Milestones and Created Momentum in the B2B...

The Content Cocktail Hour ·

2023/02/06

Jonathan and Brett have been open about how the economy affected them in Q3. They experienced a remarkable turnaround in Q4, nevertheless, and just celebrated their most exciting milestone to date: 10,000 users! Now, a brand-new fiscal year begins. There will be more obstacles in their future, but they plan to keep focusing on the fundamentals.0:00 Introduction1:18 Conversation with JG3:55 Turnaround after Q38:55 Focus on fundamentals10:45 Intention with audiences13:52 Milestones17:30

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Reaching Fewer People, But With Better Content with...

The Content Cocktail Hour ·

2023/02/03

Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford.0:00 Intro0:49 Conversation with Maria7:00 The problem with ads and

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3 Elements to Building a Culture of Content

The Content Cocktail Hour ·

2023/01/30

Brett explains that there are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water.0:00 Intro2:15 Internal marketing5:06 Liquid Death water9:35 Hubspot14:50 Roadmap event16:15 Internal marketingJoin The JuiceModern Day Marketer The Newsletter (subscribe)Sales

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How to Integrate Content into Your Marketing...

The Content Cocktail Hour ·

2023/01/27

How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that’s been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year.0:00 Intro0:50 Conversation with Margarita1:50 SEM rush2:56 Ultimate 2023 Guide to Content Distribution5:08

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Finding the Return on Investment from Your Content...

The Content Cocktail Hour ·

2023/01/23

Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.0:00 Introduction1:08 Conversation with JG4:20 Seeing the light after Q36:68 Mounting pressure on marketers9:05 Justifying value13:36 Measuring impact of

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The Advantages of Zero and First Party Data with...

The Content Cocktail Hour ·

2023/01/20

Did you know that zero and first party data is your greatest advantage in marketing? Don’t believe us? Keep listening to Michal Leszczynski who is the Head of Content Marketing at GetResponse, a powerful email marketing tool. For good reason, there has been a pushback on third party data. Micheal defines zero and first party data and shares his best practices for email marketing. 0:00 Intro 1:14 Conversation with Michal 3:29 Shift from third party data 9:05 Privacy concerns 10:50 User

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You Can't Be Everything to Everybody When Trying to...

The Content Cocktail Hour ·

2023/01/17

As marketers at a startup, you need to be intentional about your audience and simplify your messaging and positioning as much as possible. As Jonathan says, “you can’t be everything to everybody.” The Juice has had to reevaluate their audience and messaging a few times, because there are two sides to the business. There are brands who use The Juice to post their content and sell their product and there are members/users who use The Juice to learn and further their career.0:00 Intro1:23

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Scaling Your Marketing Team and Growing Pipeline with...

The Content Cocktail Hour ·

2023/01/13

Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people.0:00 Intro1:01 Conversation with Thomas2:14 Tinder Dates talk5:20 Storyblok7:55 Messaging12:05 Thomas’ background16:25 Scaling a team

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Welcome to a New Season of Modern Day Marketer

The Content Cocktail Hour ·

2023/01/09

Welcome to Season 3 of Modern Day Marketer! Brett wishes everyone a happy new year and reflects on the evolution of this podcast. Exactly two years ago, Brett was hired and hit the ground floor running with this show. He’s had hundreds of honest and real conversations with marketers about what’s wrong and needs to be fixed in B2B marketing. On Friday, The Juice is launching the first Modern Day Marketer Newsletter. 0:00 Intro2:53 Evolution of the show6:10 Hit the ground floor8:00

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How to Earn the Attention of Your Audience in a...

The Content Cocktail Hour ·

2023/01/06

Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience.0:00 Intro1:15 Conversation with Megan4:13 Approach to marketing9:15 Competition and abundance mindset16:24 Customer conversations19:50

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A Look Back at Start-up Life at The Juice in 2022

The Content Cocktail Hour ·

2022/12/19

Before enjoying a well-earned Christmas break, Brett and Jonathan look back on the year at The Juice. Numerous difficulties emerged in Q3, including concerns with fundraising, consumer churn, and staff changes. However, 2022 also had a lot of successes, learning moments, and clarity. To receive 35% off content distribution packages, use code MODERN before January 31st at https:// www.thejuicehq.com/pricing. 0:00 Introduction 1:08 Conversation with JG 4:18 2022 wins 8:20 Challenges in Q3

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Where Content Should Sit on Your Marketing Team with...

The Content Cocktail Hour ·

2022/12/16

Molly Clarke is the VP of Digital Marketing at Spiff Inc, a commission automation platform. With Brett today, they discuss where content should sit in marketing teams; who is responsible and who do they report to? At Spiff, it’s a shared effort and they never make content without a purpose. Molly says the best content marketers are curious and empathetic. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing.0:00

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One Last Minute Experiment to Find Your 2023...

The Content Cocktail Hour ·

2022/12/12

Brett is adopting the mentality of his favorite orange haired Muppet character, Beaker, and experimenting at work. Experiments lead to transformation and breakthroughs. Lately, The Juice has been experimenting with their site, messaging, sponsorships, and video content. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing. 0:00 Intro 3:40 Promo code 5:20 Experimenting 8:50 Changing The Juice site 10:22 Sponsorships 11:17

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To Attribute, or Not to Attribute? with Amrita Mathur...

The Content Cocktail Hour ·

2022/12/09

To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success.0:00 Intro1:30 Conversation7:10 Customer calls9:14 Design-ops11:05 Who gets credit19:00

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What We Mean By No Excuse December

The Content Cocktail Hour ·

2022/12/05

Brett and Jonathan discuss how to make the most of "no-excuse December." It's time to make some big swings, rather than phoning it in for the rest of the year. Given the state of the economy, now is an excellent moment to reevaluate your marketing plan and budget. 0:00 Introduction 0:45 Conversation with JG 2:30 Business this holiday season 7:10 Customer outreach 9:26 Take big swings 12:50 Internal marketing 15:30 Balancing execution and planning 17:36 Outro Join The JuiceFollow The Juice:|

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Avoiding Bottlenecks with Product Launches with...

The Content Cocktail Hour ·

2022/12/02

Karthik Suresh is the Co-Founder of Ignition, a collaborative hub to plan, execute, and measure the goto-market side of product launches. He spent several years working at Facebook and helped launch several products, including Oculus. Karthik shares common bottlenecks that arise during product launches and offers advice to prevent them. 0:00 Intro 0:52 Conversation 1:50 Lessons from Facebook 6:03 Bottlenecks 10:50 Roles and responsibilities 17:00 Launch tips 19:20 Aligning KPI’s 22:10 Final

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Assessing Where We Allocate Our Budget Towards in 2023

The Content Cocktail Hour ·

2022/11/28

This year, Brett is thankful for the attendees and guests of The Juice’s successful digital event "How to Run Laps Around Your Competition with Content Distribution.” The event highlighted how modern marketers are open to new ideas and rethinking their approach to content distribution. Many companies are assessing their marketing budgets going into the new year and trying to do more with less. Or as The Juice might say, “get more juice from the orange.” 0:00 Intro 2:06 Reflecting on event

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This is How We're Following Up From Our Event with...

The Content Cocktail Hour ·

2022/11/21

Head of Growth, Alaina Thompson, joins Brett to discuss their carefully crafted follow-up plan after The Juice’s virtual event, “How to Run Laps Around Your Competition with Content Distribution.” They aim to be respectful, timely, and specific when following up with the participants. No one should feel spammed or confused receiving emails after an event, so a thought-out follow-up plan is key. 0:00 Intro 1:00 Conversation with Alaina 5:00 Negative follow-up experiences 9:45 Meeting before

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Your Company's Podcast Doesn't Have to Start as a...

The Content Cocktail Hour ·

2022/11/18

Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts. He explains that companies’ podcasts don’t have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast. While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message. When beginning a podcast, you should consider

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364 results

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