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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

48:17

The 10k Creator (Episode 7) w/Daphne Gomez - Grow...

Content Inc. - The Podcast ·

2022/11/09

In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking to leave the classroom and use their skills to pursue other opportunities. In this episode, Daphne works with Daren on how his products can work together to generate more revenue, and outlines her approach to growing an audience of over 100k on social media, with a strong focus on community. Each creator business is different, and Daphne shares how her

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04:53

Creating Your Last Piece of Content [WW Disney Do?]...

Content Inc. - The Podcast ·

2022/11/07

An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building content brands, and a small dis against Seth Godin. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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47:14

The 10k Creator (Episode 6) w/Jay Clouse - The...

Content Inc. - The Podcast ·

2022/11/02

In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elements podcast. Jay and Daren discuss the strategies that creators can use to grow their revenue at their pace, whether quicker or slower to allow for more freedom of time. They talk about ways to get customers onto your email list and how to grow revenue, as well as different strategies Jay has used to grow his audience to tens of thousands of email

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06:24

If TikTok Is Banned What Should Content Creators Do?...

Content Inc. - The Podcast ·

2022/10/31

With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States? I believe the answer is yes. Content creators need to come up with a strategy now around how to move off this "rented land" into more controlled options like email, membership and Web3. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing

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41:08

The 10k Creator (Episode 5) - 1500 to 2500: Running...

Content Inc. - The Podcast ·

2022/10/26

In this episode of The 10k Creator, we’ve caught up to the current phase of Daren’s content business, Craftsman Creative. We get a unique look into the “state of the union”, where he’s at with his audience growth and his monthly revenue. Joe talks about the importance of finding predictable sources for traffic that lead to audience growth, and lists a number of ways to diversify your income as a content entrepreneur. Your job as a creator, surprisingly, is only ~25% about making content. The rest

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05:05

Big Opportunity IF You Limit Yourself (364)

Content Inc. - The Podcast ·

2022/10/24

I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that content entrepreneurs make. If you limit yourself, opportunities will open before your eyes. But YOU have to make the decision. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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37:36

The 10k Creator (Episode 4) - 1000 to 1500: Boost...

Content Inc. - The Podcast ·

2022/10/19

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business. On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years. Revenue at this

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04:40

Laser Focus: Your Game Changer (363)

Content Inc. - The Podcast ·

2022/10/17

The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back. If you want to be the leading informational expert in your niche, you are going to have to stop doing many things. You need to take all the light, focus it in one direction, and became the laser you know you can be. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on

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40:31

The 10k Creator (Episode 3) - 500 to 1000: Driving...

Content Inc. - The Podcast ·

2022/10/12

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money. They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phrases to own a niche online and how that has served his businesses in the past. Daren shares his

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04:59

Publishing Your Next Book? Here's 3 Tips to Get...

Content Inc. - The Podcast ·

2022/10/10

Publishing a book every two years has probably been the best strategy for developing my professional success. But it's not easy. If you are considering writing and publishing a book, there are three things to consider before you get started. I talk about them here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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43:22

The 10k Creator (Episode 2) - Zero to 500: Focusing...

Content Inc. - The Podcast ·

2022/10/05

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur. At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with a mission that makes sense. At the same time, we need to make sure we have enough revenue coming in to keep us going. Discussion points include: - How Joe started in content creation. - Where Daren is at and how he positioned himself. - Ways to get creative with revenue

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11:25

Getting Started with Social Tokens [Do's and Don'ts]...

Content Inc. - The Podcast ·

2022/10/03

TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different technology options, how best to set up the program, and, if you want revenue, why it's not the right choice. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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34:03

The 10k Creator Podcast (Episode 1) - The Content...

Content Inc. - The Podcast ·

2022/09/28

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond. Specifically, Joe and Daren talk about the very early stages of a content creator business. Joe will break down his Content Inc. model, while Daren will talk about his own tilt, the craftsman approach. The 10k Creator is sponsored by three amazing companies. If

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06:38

Special Episode - Going All-In on Podcasting

Content Inc. - The Podcast ·

2022/09/26

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting. And, as always, thanks for your support and patience. Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on

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06:32

Tent-Pole Content Projects a Must...Plus a New Show...

Content Inc. - The Podcast ·

2022/09/26

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business to the next level. Plus, Joe introduces a new show, The 10k Creator Podcast, which will run the next 10 weeks every Wednesday morning. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on

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06:29

Platform x Book x Speaking (359)

Content Inc. - The Podcast ·

2022/09/19

Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and get a book out in 9 months. Then your 3-legged publishing strategy will be complete. Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your

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04:18

Desperation Revenue (358)

Content Inc. - The Podcast ·

2022/09/12

Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business. When times get desperate, it's time for desperation revenue. In this episode we'll talk about a fairly simple strategy that will buy you six to nine months of runway time. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com

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07:32

Smart Content Creators Do This... (357)

Content Inc. - The Podcast ·

2022/09/05

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email. Are you building content assets or building audiences for big social networks? You decide. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com

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04:44

Don't Make this Mistake with Your Content Brand (356)

Content Inc. - The Podcast ·

2022/08/29

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company. If this is you, now is the time to make changes to your brand. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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06:08

A Strategy for Dealing with Content Burnout (355)

Content Inc. - The Podcast ·

2022/08/22

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break? Content burnout is a thing. All creators go through it. How can we stop it? Well, there may be a strategy for that. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com

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