x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

education how to

All Episodes

00:29:11

Pulse Check: High School to Higher Ed — Part 1

Higher Ed Pulse ·

2024/10/17

High School to Higher Ed: A Father/Daughter Perspective - Part 1: First Impressions Matter: How 9th Graders View CollegeIn this debut episode of our new pulse check series 'High School to Higher Ed: A Father/Daughter Perspective', hosts Emma and Kevin Cavanagh explore the college admissions process from a ninth grader's perspective. They discuss the early outreach from colleges, the influence of friends and family, the role of school counselors, and various platforms like Naviance and Niche that

en

00:20:38

Travel Hacks: How to Navigate AMA in Vegas Like a Pro

Higher Ed Pulse ·

2024/10/14

In this episode of The Higher Ed Pulse, co-hosts Seth and Mallory share their expert travel tips, just in time for the AMA Higher Ed Conference in Las Vegas. From where to eat, to how to maximize your hotel stay, they cover all the essentials for making your trip a success. The hosts also discuss the benefits of using AI-powered tools like ChatGPT for travel planning, while teasing an exciting upcoming virtual event, the AI Engage Summit.Key TakeawaysVegas travel tips: Go off-strip for unique

en

00:36:27

Pulse Check: The Future of Student Search — Part 5

Higher Ed Pulse ·

2024/10/10

Heather Daniels, Executive Director of Admission at Colorado State, shares insights on how CSU has revolutionized its student search approach. By leveraging data analytics and strategic adjustments, the institution has effectively maximized resources and focused on building a strong inquiry pool that has led toward stronger enrollment. This episode explores the importance of questioning traditional methods, adopting a collaborative leadership approach, and prioritizing a human-centered approach to

en

00:22:52

The Future is AI-Powered Site Search

Higher Ed Pulse ·

2024/10/07

Register for Element Discovery WebinarLearn more about AI-Generative Site SearchHosts Mallory and Seth dive into the future of higher education website design, focusing on AI-powered site search as a game changer for recruitment. They discuss the evolution of user behavior in search and how institutions can harness AI to provide a more engaging, personalized experience for prospective students. This episode highlights the power of proactive search tools and their potential to increase student

en

00:16:33

Live at HighEdWeb: Taking the Next Step in Your...

Higher Ed Pulse ·

2024/10/04

In this episode, Mallory Willsea speaks with Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School, live from HighEdWeb. They discuss Joshua's session on advancing into senior leadership roles in higher ed, focusing on practical steps for career growth, team advancement, and personal development. If you're an aspiring leader looking for actionable strategies to take your career to the next level, this episode is packed with invaluable advice.Key TakeawaysBuild

en

00:33:47

Pulse Check: The Future of Student Search — Part 4

Higher Ed Pulse ·

2024/10/03

In Part 4 of this Pulse Check series, "The Future of Student Search: The Human Connection," Trent Gilbert and Dr. Alejandra Sosa Pieroni delve into the crucial role of human interaction in the future of Student Search. They argue that institutions must possess a deep understanding of their own unique qualities and values to effectively connect with prospective students. By tailoring their communication to meet the specific needs and preferences of their target audience, institutions can foster

en

00:16:42

Live at NACAC: Embracing AI for Personal Happiness,...

Higher Ed Pulse ·

2024/10/02

In this episode recorded live at NACAC, Mallory sits down with Troy Singer, Digital Marketing Specialist at Ring Digital and co-host of the Higher Ed Marketer Podcast. As they wrap up their time at the NACAC conference, the conversation dives into Troy’s personal use of artificial intelligence (AI) for enhancing his happiness, confidence, and daily effectiveness. The discussion focuses on how AI can be integrated into both professional and personal life to improve productivity and streamline

en

00:11:39

Live at HighEdWeb: Interview with the Best in...

Higher Ed Pulse ·

2024/10/01

In this bonus episode of The Higher Ed Pulse recorded live at HighEdWeb 2024, Mallory Willsea sits down with Melanie Lindahl, Senior UX/Web Designer, Developer, and Project Manager at the University of Texas at Austin School of Law. Together, they dive into Melanie’s career journey, the challenges of working in male-dominated spaces, and the importance of advocating for oneself in the workplace. They also reflect on the significance of creating inclusive environments, particularly within the higher

en

00:25:59

The Consumer Confidence Crisis

Higher Ed Pulse ·

2024/09/30

Seth and Mallory explore the rising consumer confidence crisis in higher education. As more students and families question the value of a traditional college degree, higher ed institutions are faced with the challenge of proving their worth in an evolving marketplace. Key Takeaways:The consumer confidence crisis in higher ed is growing, with fewer Americans believing in the value of a college degree.Marketers must focus on program-level success stories to combat negative perceptions of the overall

en

00:12:01

Live at NACAC: Supporting Student Access in Michigan

Higher Ed Pulse ·

2024/09/27

In this bonus episode of Higher Ed Pulse live from NACAC, Mallory Willsea sits down with Adanna Smith, University Counselor at Wayne State University, to discuss pivotal legislative initiatives in Michigan aimed at increasing student access to education. They explore bills that address testing mandates, FAFSA requirements, and support for middle schoolers, all designed to break down barriers and enhance student opportunities in the state.Key TakeawaysHouse Bills 4810 and 4811: These bills aim to

en

00:14:50

Live at NACAC: AI for Brand Building

Higher Ed Pulse ·

2024/09/27

Recorded live at NACAC in Los Angeles, this episode features Allison Lanier, Director of Client Engagement, discussing how AI is transforming brand building and content creation for institutions with lean resources. Allison shares insights on using AI tools like ChatGPT to support brand consistency, improve digital experiences, and optimize program pages. The conversation highlights AI's role in alleviating pressure on small teams and enhancing collaboration between marketing and admissions.Key

en

00:10:16

Live at NACAC: Advice for Aspiring Leaders

Higher Ed Pulse ·

2024/09/27

In this special episode recorded live at NACAC, we chat with Derek Faasse, Director of Undergraduate Admissions at Capital University, about the evolving pathways to leadership in higher education. As a presenter and planning committee member for next year's NACAC conference in Columbus, Derek shares insights on how aspiring leaders can navigate their careers, the challenges facing admissions professionals today, and the opportunities that come with leadership in higher education.Key

en

00:36:38

Pulse Check: The Future of Student Search — Part 3

Higher Ed Pulse ·

2024/09/26

The Future of Student Search Pulse Check Series is sponsored by Carnegie. When talking about the future of Student Search, you can’t go a day without talking about the impact of technology and AI. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Paul LeBlanc, Former President of Southern New Hampshire University, discuss how technology can be used to amplify and improve human connections and the impact of AI on the workforce. They discuss the ethical considerations of

en

00:11:27

Live at HighEdWeb: The Future of the Viewbook

Higher Ed Pulse ·

2024/09/25

In this episode of The Higher Ed Pulse, the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus. Nathan discusses the evolution and future of the traditional university view book, touching on how institutions can better personalize and digitize their marketing materials. His insights offer a fresh perspective on how digital innovation can transform the student recruitment process and enhance the student experience.Key Takeaways:The future of the view book is digital,

en

00:09:27

Live at HighEdWeb: Communicating in Polarized Landscapes

Higher Ed Pulse ·

2024/09/25

In this insightful episode, live from the HighEdWeb 2024 conference, Mallory sat down with Jessica Pontarelli, Assistant Director of Communications at Brown University. Jessica shares her expertise on how universities can navigate the challenges of communicating civic engagement in a polarized landscape. With a focus on the power of storytelling, hope, and positive messaging, Jessica offers actionable advice for higher ed professionals tackling these issues on their campuses.Key

en

00:16:24

Live at HighEdWeb: Interviewing Tips for Marketing...

Higher Ed Pulse ·

2024/09/25

Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University of Kansas. Margaret shares invaluable insights into how to conduct effective interviews for marketing stories. From setting clear goals to crafting compelling questions, Margaret provides a step-by-step guide to ensure your interviews yield authentic and engaging content. This conversation is packed with practical tips that any higher ed marketer can

en

00:14:14

Live at HighEdWeb: A President’s Perspective on AI...

Higher Ed Pulse ·

2024/09/24

In this episode of The Higher Pulse, host Mallory Willsea sits down with Thom Chesney, President of Southwestern College in Santa Fe, during the HighEdWeb Conference. They discuss the critical role of the institution's website in shaping student engagement, how small teams can maximize their impact, and the importance of embracing AI in marketing and operations. Thom also shares insights from his career as a college president and how Southwestern College is refining its digital presence to meet the

en

00:18:18

Live at HighEdWeb: Become an INTRApreneur

Higher Ed Pulse ·

2024/09/24

In this episode of the Higher Ed Pulse Podcast, Mallory chats with Andy Shearouse, Assistant Director of the EDGE Center at Augustana College, during the 2024 HighEdWeb conference. Andy dives into the concept of "intrapreneurship" and how individuals within institutions can foster innovation and drive meaningful change from the inside. Through personal experiences and insightful examples, Andy explains how anyone can become a difference-maker on campus by adopting an entrepreneurial mindset and

en

00:16:15

Live at HighEdWeb: The Alternative Agency

Higher Ed Pulse ·

2024/09/24

Mallory sits down with Anthony Robinson, founder of The Devoted, a new marketing agency that brings an authentic, bold voice to higher education. Live from HighEdWeb, this conversation dives into the journey of building a Black-owned agency in a space where representation matters, Anthony’s fresh take on marketing, and the real-life impact of using AI tools to enhance client relationships. From groundbreaking projects to the role of generative AI, this episode is packed with insights into both the

en

00:12:46

Live at HighEdWeb: Social Media Analytics

Higher Ed Pulse ·

2024/09/23

In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter).Key TakeawaysSocial media

en

591 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College