x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

26:48

CMOs: The Impact of FOMO on Revenue

C-Suite Sales & Marketing Perspectives ·

2023/11/27

💡B2B marketing specialist Amanda Rabideau highlights FOMO's influence on revenue marketing. She advocates targeting specific audiences, enhancing customer understanding, efficient resource allocation, and faster growth. Emphasizing the importance of aligning sales and marketing goals, she notes that misaligned incentives can impede company performance.💡Amanda emphasizes the importance of understanding the target audience and conducting voice-of-client interviews to create relevant and captivating

en

31:03

How to Reframe the B2B Buyer Conversation for Success

C-Suite Sales & Marketing Perspectives ·

2023/11/26

James Krouse, CMO of Eastridge Staffing Solutions, emphasizes shifting B2B marketing from product focus to educating and supporting buyers. He demonstrates how his company has successfully challenged the narrative, emphasizing thought leadership, trust, and engagement. Krouse advocates for B2B marketers to adopt innovative approaches and storytelling to highlight their expertise and expedite the sales process.James discusses how, in today's B2B landscape, capturing the attention of buyers has become

en

34:17

Using Content to Do the Heavy Lifting for You

C-Suite Sales & Marketing Perspectives ·

2023/11/19

Karla Rivershaw, an award-winning global marketing leader, discusses the power of content marketing and its role in understanding and guiding the buyer's journey. Karla highlights content as a crucial data source, enabling marketers to better understand their audience and tailor their approach accordingly. The conversation also explores the value of intent data in identifying potential buyers and streamlining the sales cycle. Karla discusses the importance of using content to understand and engage

en

39:53

CRO POV: The Future of the B2B Revenue Engine

C-Suite Sales & Marketing Perspectives ·

2023/11/18

Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, it is essential for companies to create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.Eric discusses one of

en

28:27

“Why CMOs Need To Be Great Forecasters”

C-Suite Sales & Marketing Perspectives ·

2023/11/13

Gayle Nixon, a multiple-time B2B CMO in the SaaS space, shares her insights on why CMOs need to be great forecasters and how she has flipped the traditional marketing attribution model. Instead of looking at marketing results after the fact, she focuses on predicting marketing spend and ROI before implementing any tacticsGayle discusses the importance of being a great forecaster and how to predict marketing spend and ROI before implementing tactics. She emphasizes the need for fiscal responsibility

en

33:45

“CMOs: Today’s Blue Ocean for Revenue Marketers.”

C-Suite Sales & Marketing Perspectives ·

2023/11/12

Jonathan Symonds, 2x B2B CMO, highlights the power of thought leadership as critical to embracing a self-serve buying model. By creating high-quality content, B2B companies can engage their target audience earlier in the buyer's journey while building strong trust-based relationships."You're not trying to radically transform buyers in a single piece of content. What you are trying to do is get them to think differently by reframing the conversation." - Jonathan SymondsJonathan outlines how thought

en

31:15

B2B CMOs: The Expanded Perception of Creating Growth

C-Suite Sales & Marketing Perspectives ·

2023/11/06

John Golden, CMO and Chief Strategy Officer of Pipeliner, brings a unique perspective having held leadership roles from CEO to sales, marketing, and strategy. His experience allows him to shed light on the importance of aligning sales and marketing, questioning assumptions, and finding the right balance between long-term brand building and short-term revenue generation.John emphasizes the need for a fluid and aligned organization that focuses on enabling salespeople to provide a seamless customer

en

31:02

CMOs: The True Role of B2B Demand Gen & Customer...

C-Suite Sales & Marketing Perspectives ·

2023/11/04

💡Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.💡Hunter discusses the importance of thought leadership in demand generation and customer marketing. He emphasizes the need for quality content that establishes trust and

en

42:45

A CRO’s POV on Embracing Disruptive Sales Strategies

C-Suite Sales & Marketing Perspectives ·

2023/10/29

Anuj Kumar is a former and current Chief Revenue Officer (CRO) with extensive experience in sales and leading global sales teams. Anuj believes in disruptive sales, where you challenge the status quo and provide value that goes beyond what customers can do themselves."My definition of disruptive sales is everything you know about how you procure, how you support, how you keep your customers happy and is completely different than every other company or every other method of actually interacting with

en

30:20

Starting Targeted, Trust-Based Conversations from...

C-Suite Sales & Marketing Perspectives ·

2023/10/23

Brynne Tillman, CEO of Social Sales Link, emphasizes shifting from a self-centered, resume-focused approach to a resource-focused one. She helps professionals leverage LinkedIn professionally to position themselves as thought leaders and attract their target audience."This is not about pitch. This is about showing up as a thought leader and a resource." - Brynne TillmanBrynne explains the three legs of content on LinkedIn: curation, engagement, and creation. She provides insights on curating content

en

31:55

CMOs: Internal Marketing's Vital Significance

C-Suite Sales & Marketing Perspectives ·

2023/10/23

Charlie Riley, one of the top 50 marketing influencers to follow, emphasizes that when departments work in silos, valuable feedback and insights get lost. Internal marketing ensures customer feedback reaches the right teams, leading to better marketing campaigns and sales strategies."Internal marketing has to be intentional. Get started today at trying to help bridge gaps between departments." - Charlie RileyCharlie suggests creating a culture of sharing feedback and success stories and educating

en

31:19

CMOs: How to Execute the Perfect Buyer's Journey

C-Suite Sales & Marketing Perspectives ·

2023/10/19

Staci Firios, a 3x B2B CMO with over 25 years of marketing experience, discusses the challenges of the non-linear buyer's journey and the need for a multi-channel strategy. She also highlights the importance of combining "book smart" marketing theory with "street smart" customer insights to create an optimal buyer experience. "Nothing interesting happens in the office. Get out of the office, have conversations, know your customers, understand their challenges." - Staci FiriosShe emphasizes the role

en

28:26

CMOs: How to Repair a Broken Marketing Department

C-Suite Sales & Marketing Perspectives ·

2023/10/19

Tanya Stricker, VP of Marketing for CloudGen, shares her expertise in fixing broken marketing departments. She discusses indicators of a broken department, such as missed goals and turf wars, and emphasizes the importance of listening to team members and fostering teamwork."You have to be intentional about fostering relationships in the workplace." - Tanya StrickerTanya highlights the need for personal connections in a remote work environment and suggests activities like one-on-one meetings to build

en

30:51

CMOs: How to Ensure that the Right Stuff Gets Done

C-Suite Sales & Marketing Perspectives ·

2023/10/17

David Howard, the VP of Marketing at Buzzboard, talks us through how getting the right stuff done in marketing requires careful planning, alignment with other departments, marketing operations, and a focus on content creation and measurement. "You always have time to get organized." - David HowardDavid discusses the importance of backward planning and, setting clear goals to avoid missing deadlines, and running from one activity to the next.Follow David Howard on LinkedInFollow host Steve MacDonald

en

29:58

A CMOs' Guide to High-Speed Marketing Transformation

C-Suite Sales & Marketing Perspectives ·

2023/10/17

Introducing Bruno Trimouille, the CMO of Littera. Bruno shares his insights on managing a major transformation after acquiring twelve different brands. He stresses the importance of aligning marketing and sales in an Account-Based Marketing (ABM) world where value-added selling requires the focus of a single brand and the thought leadership content to drive a new level of market expertise emerging from the company. "I really look at it as, I mean, first and foremost is the people, you know, do we

en

46:15

The CRO of the Year & CMO Talk Growth & Alignment

C-Suite Sales & Marketing Perspectives ·

2023/10/16

The alignment between marketing and sales is a perennial challenge for B2B companies. However, Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) have shown that overcoming this challenge and creating a successful partnership is possible. They have built a high-performing team committed to their client partners' success by fostering trust, collaboration, co-ownership, and a shared vision."We have a culture of freedom and responsibility. Not every company has that, but we tell our entire team

en

30:17

How Agile Development Skills Lead to Marketing Success

C-Suite Sales & Marketing Perspectives ·

2023/10/06

Matt Klassen, a 2x CMO, explains how adopting an agile development process in marketing can create transparency, accountability, and strong relationships with other departments. It allows for greater flexibility and the ability to pivot based on changing market dynamics."By applying agile development practice to marketing, we've been able to remove random acts of marketing from our operations." - Matt KlassenThrough agile marketing, Matt's team focuses on strategic planning and prioritization,

en

30:34

B2B CMOs: How to Constantly Create A+ Content

C-Suite Sales & Marketing Perspectives ·

2023/10/06

Devin Davis, a VP of Marketing with nearly 20 years of experience, explains, "Product marketing is the worst-named function in the world. You should be talking as little as possible about your product and instead talking about the problem area it solves. Once you understand that, it unlocks a new way of reaching your audience in a more effective manner.""As marketers creating content, we must stay focused on the problem to solve. That's what the people that you're reaching out to, that's what

en

26:29

CMOs: Grow Beyond Your Functional Self

C-Suite Sales & Marketing Perspectives ·

2023/10/06

Anita Tulsiani, a 2x CMO with a background in high tech, explains how CMOs must foster strong relationships with product, finance, and sales leadership to excel, moving beyond their functional roles. Marketers can align their strategies and drive revenue by understanding the customer, profitability, and pain points better than anyone, giving them a voice at the table in the C-suite. Collaboration is key! "As the CMO, fall in love with your product and carve out a voice at the table from a different

en

30:49

CMOs: What is the Product Before the Product?

C-Suite Sales & Marketing Perspectives ·

2023/10/06

James Furbush, VP of Marketing and former managing editor, explains how B2B buyers are 83% of the way through their research before they want to talk to a company. So, how do you get on their shortlist? It's all about the product before the product - content!"If you're thinking about your content as a product in and of itself that could stand on its own, then you need to treat it with the respect and care it deserves." - James FurbushJames explains how, as the B2B buying process becomes

en

240 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...