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PODCAST

Scaling DevTools

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

business marketing

All Episodes

13:08

Effective developer events & developer sponsorships...

Scaling DevTools ·

2022/07/19

Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps.What we cover(00:42): What does community mean to Stream?(01:37): What are good events like in the developer space?(02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find?(03:30): Do you have any advice for anyone at a startup where they aren’t doing any events or sponsorship?(05:20): Do

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15:16

The four pillars of developer marketing with Kuba Czakon

Scaling DevTools ·

2022/07/12

Kuba Czakon is the CMO of Neptune.ai, a Metadata store for MLOps, built for research and production teams that run a lot of experiments. Kuba is also the author and creator of https://www.developermarkepear.com/.What we cover(00:54): How should we be doing developer marketing?(01:06): How are you applying your four pillars of developer marketing at Neptune?(11:00): How are you thinking about SEO?(13:21): How are you allocating your resources now that you are the CMO of Neptune?Where to hear

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6:13

Developer tool launches with Nico Botha

Scaling DevTools ·

2022/06/28

Nico Botha is the founder of Ship SaaS, a Next.js Saas boilerplate that allows you to ship your SaaS in no time. Nico is also co-founder of Supermeme.ai ****an AI meme generator. ****Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.What we cover(00:28):

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13:40

Solve problems - developer marketing with Julie Reboul

Scaling DevTools ·

2022/06/14

Julie Reboul is a Senior Developer Marketing Manager at Algolia. Algolia is an AI-powered search and discovery platform for dynamic experiences. Julie has also previously worked with companies such as Microsoft, Twitter, and Orange.What we cover(00:37): Could you tell us a bit about the kinds of things you're working on at Algolia?(02:58): How do you cultivate a community of trust at Algolia?(04:57): What is it that you and your partner focus on?(06:25): What do you think attracts

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9:23

Three lessons from selling to developers

Scaling DevTools ·

2022/06/07

In today’s episode, Jack discusses what it was like working in a sales team at Stack Overflow, selling to developers, and why you should think about sales in terms of champions. Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.What we cover(01:07): Being a

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15:51

Experimental Marketing with Natwar Maheshwari

Scaling DevTools ·

2022/05/31

Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences. Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.What we

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22:28

Content for developers with Karl Hughes

Scaling DevTools ·

2022/05/25

Karl Hughes is the founder of Draft.Dev - a marketing content agency focused on creating great content for software engineers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers and over 130 technical writers. Karl also lectures and writes about his learnings and experiences and was previously CTO at a Venture-backed startup. Karl is the perfect person to talk to if you're serious about scaling your developer content.Scaling DevTools is the

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20:16

Bootstrapping DevTools with Michael Christofides

Scaling DevTools ·

2022/05/17

Michael Christofides is the co-founder of pgMustard, a Postgres tool that speeds up your journey from knowing which query is a problem to working out what can be done about it. The aim of pgMustard is to build a small, sustainable business that is the best at what it does. pgMustard recently celebrated their 100th subscriber - so they are well on their way! Michael also consults, talks at conferences and writes about Postgres performance.Scaling DevToolsScaling DevTools is the podcast that

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17:37

Early Stage DevRel with Brandon West

Scaling DevTools ·

2022/05/11

Brandon West joined SendGrid, a customer communication platform for transactional and marketing email in 2011 as their first Developer Evangelist. Since then he’s had a brilliant career, working at AWS and CoScreen, which has just been acquired by Datadog. Brandon WestBrandon West is among the most qualified people on the planet to tell you how to become more popular with developers. In this episode of Scaling DevTools we discuss what DevRel looks like in the early stages, how to build

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19:45

Developer Marketing Does Not Exist with Adam DuVander

Scaling DevTools ·

2022/05/03

Adam DuVander is an expert on technical content strategy and the author of Developer Marketing Does Not exist. Adam was previously a Developer Marketer with Zapier & SendGrid and a journalist and developer before that.Scaling DevTools is the podcast that investigates how dev tools go from zero to one. Created by Jack Bridger, founder of Bitreach. BitReach helps Devtool companies reach more developers. In this series Jack will explore how startups sell to developers, build tools and

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0:50

Scaling DevTools Trailer

Scaling DevTools ·

2022/04/21

Created by Jack Bridger, founder of Bitreach. BitReach helps Devtool companies reach more developers. In this series Jack will explore how startups sell to developers, build tools and become successful.

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171 results

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