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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

17:12

Action Trumps Perfection

Built To Grow Fitness Business ·

2024/05/09

Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes?Of course, you have.But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions often lead to greater success than detailed plans that never get off the ground.That’s exactly what Tim and Randy dive into in this episode as they discuss

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28:39

The Book That Rewired My Brain

Built To Grow Fitness Business ·

2024/05/07

Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner.If you're eager to make this dream a reality and experience the joy of financial freedom — where you're not just trading time for money — then this episode is a must-listen.Tim was once where you are now, and one of

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16:32

Bull$#!t Claims In The Industry

Built To Grow Fitness Business ·

2024/05/02

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.In this week’s

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15:20

The Best Free Tool to Grow Your Gym to $30K a Month

Built To Grow Fitness Business ·

2024/04/30

The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common.People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided

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16:08

The Risk of Too Much Coach Autonomy in Gyms

Built To Grow Fitness Business ·

2024/04/25

Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave.To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly.So, are you worried about losing clients if a coach leaves? And how much freedom do your coaches have? If they're crafting their own programs within your

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28:14

Are Your Facebook Ads Not Working?

Built To Grow Fitness Business ·

2024/04/23

Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.This issue with Facebook has led Tim and Randy to address a

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24:07

Why Own a Gym? Beats Being a Doctor or Lawyer!

Built To Grow Fitness Business ·

2024/04/18

“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.”How many professionals can say something like this? Definitely not many.Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money.That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you

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18:27

Easiest Way To Remove Yourself From Day to Day...

Built To Grow Fitness Business ·

2024/04/16

Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. Why does this happen?Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture.To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to

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19:57

The Industry Has A Bad Rep

Built To Grow Fitness Business ·

2024/04/11

Would you buy what you’re selling if you walked into your gym?This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there.Why does this happen?Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and

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17:03

Million Dollar Model Mastery

Built To Grow Fitness Business ·

2024/04/09

This is the million-dollar question (literally): How does a gym reach the $1M milestone?Tim and Randy have the answer, and they're eager to share it through a unique event designed specifically for gym owners aiming for success.They're pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get a firsthand look at everything from daily operations to client training methods, pricing strategies, and how to run winning ad campaigns.In just two

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18:08

Get More Done in One Day Than a Whole Week

Built To Grow Fitness Business ·

2024/04/04

Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list.If only a day had like 36 hours… A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month. It is called Motion, and it can help you organize your chaotic schedule and ensure you focus on what truly matters.You’re probably skeptical, and it’s

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23:52

Break Your Revenue Ceiling

Built To Grow Fitness Business ·

2024/04/02

Many gym owners believe they've hit the max on how much money they can make. It can feel like running into an invisible wall. ⁤⁤Whether it's $30,000, $35,000, or $70,000, moving past those numbers can sometimes feel impossible. ⁤⁤Even when you think you're making some progress, you might find yourself sliding back down. ⁤⁤Frustrating, right? ⁤⁤Many gym owners face this challenge. ⁤⁤So, the real question is: How can we continue to grow past these barriers? ⁤⁤In this week's episode,

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19:08

Don't Underestimate The Task At Hand

Built To Grow Fitness Business ·

2024/03/28

Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients.In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-up with marketing guru Todd Brown. They describe how attending a workshop, which cost them $12,000, completely changed their approach to tailoring

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23:09

Switch To Semi-Private

Built To Grow Fitness Business ·

2024/03/26

It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's position.Although large group sessions have their charm, they're not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did just that 14 years ago, switching to a semi-private model.And that proved to be a true game-changer.Semi-private training strikes the

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21:45

A Problem For Every Solution

Built To Grow Fitness Business ·

2024/03/21

Tim's journey into the fitness business wasn't a typical success story.He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved.However, his dream quickly hit a wall – the gym wasn't making money because the model he loved failed to meet market demands.As his rent abatement period was nearing its end,

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31:57

How to Simplify Your Gym Business for Higher Profits

Built To Grow Fitness Business ·

2024/03/19

Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills).So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn't just for show but has real financial backing.If you want to build a solid business foundation for future growth, you need systematic processes and a focus on

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12:41

Highlight Invisible Gym Benefits to Boost Client...

Built To Grow Fitness Business ·

2024/03/14

For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there's a whole spectrum of benefits that don't make it to this narrow view, which even gym owners may not always be aware of.These moments include realizing you're hitting the golf ball further, hiking with ease, or simply enjoying playtime with the grandkids without nagging back pain. These are the real, though often unrecognized, wins that your gym brings into your clients'

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22:11

Solve A Problem, Don’t Sell The Product

Built To Grow Fitness Business ·

2024/03/12

Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn't in the equipment or even in the types of classes offered; it's not about what they're selling, but how they're selling it.Many gym owners get caught up in listing amenities, such as the weight of their dumbbells or their state-of-the-art facilities. But that's not what really attracts people. It's like saying, "Our hotel has beds and bathrooms." Sure,

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19:04

Why Your Gym Website Loses Leads & How to Fix It

Built To Grow Fitness Business ·

2024/03/07

Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. Imagine someone lands on your website, curious and ready to learn more, but there's no way for them to just say, "Hey, I'm interested!" without committing to a purchase or a class. It's like throwing a party and forgetting to send out invites – how can you expect a crowd?One thing is sure – this way, gyms miss a huge market segment.Picture the old food

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17:34

When the Owner Steps Away

Built To Grow Fitness Business ·

2024/03/05

When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes things up a bit. You're likely the go-to person in your gym, knowing all your clients by name, what they like, what they don't… But eventually, focusing on the bigger picture means you won't be around as much.That’s the point when some clients might start feeling left out. (You can’t blame them – suddenly, the friendly face they’re used to

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