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PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

00:59:56

Unleashing the Power of AI to Personalize Games

IndieGameBusiness® ·

2023/09/30

We’ll explore how AI can revolutionize the gaming industry by driving innovation in game design, enhancing player engagement, and fostering player fulfillment. By leveraging insights from cognitive science and AI, game developers can dynamically tailor game experiences to match each player's unique playstyle and preferences. By understanding the player's cognitive skills, personality traits, and motivations, developers can offer personalized game recommendations, optimize gameplay

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01:01:31

The Decisions it Takes to Run a Successful Game Studio

IndieGameBusiness® ·

2023/09/30

Join us for a fireside chat with Tatyana Dyshlova, CEO and co-founder of FuzzyBot Games. She will talk about her experience starting a studio, getting funding, growing a studio, and all the other things that are needed to for a successful studio. #FiresideChat #GameStudioStartup #FundingJourney #StudioGrowth #SuccessStories --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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01:05:32

Discussing how to maximize your IP with a video game...

IndieGameBusiness® ·

2023/09/28

Intellectual property law is a complex and fascinating field that is critical to any video game developer. Understanding the nuances of intellectual property will help game developers create an effective strategy that maximizes the potential in their IP. This presentation will provide a comprehensive overview of intellectual property law, equipping attendees with the knowledge and tools they need to create an effective intellectual property strategy roadmap. #IntellectualPropertyLaw #GameDevIP

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01:09:16

How the Video Game Industry has Evolved Since 2001

IndieGameBusiness® ·

2023/09/22

Welcome to IndieGameBusiness! In this episode, we are excited to have Larry Kuperman, Director of Business Development at Nightdive Studios, as our special guest. Today, we'll be delving into the evolution of the video game industry since 2001 and discussing the current state of gaming. Larry will share insights into how the industry has transformed over the years, reflecting on key developments, trends, and innovations that have shaped the gaming landscape. We'll explore the challenges and

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01:10:00

How To Find A Publisher For Your Indie Game

IndieGameBusiness® ·

2023/09/15

Welcome to a very insightful episode of IndieGameBusiness! Today, we have Marcin Krzeszowiec, a Board member and Technical Artist at Serious Sim, here to share his expertise on "How to Find a Publisher." During our conversation, Marcin will delve into the fascinating realm of publishers, addressing their attitude and approach to pitches. He will offer insights into the expectations and realities of "serious business meetings." Join us as we explore the delicate balance between

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01:02:09

Publishing Your Indie Game and Your Mental Health

IndieGameBusiness® ·

2023/09/08

Welcome to another insightful episode of IndieGameBusiness! Today, we have a very special guest, Leo Zullo, Co-founder & Managing Director of Wired Productions, and Co-founder and Chair of Safe In Our World. In this episode, we will explore the world of indie game publishing, covering aspects like being developer-friendly, the current state of the market, and addressing the phenomenon of "publisher bashing." We will dive deep into these topics and discuss anything else that comes to

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01:48:05

What Video Game Publishers are Looking For

IndieGameBusiness® ·

2023/09/01

Today on IndieGameBusiness, we are thrilled to have Joshua Garrity, the Head Game Scout at Secret Mode, join us to explore "What Publishers are Looking For." In this episode, Joshua will guide us through the intricacies of game scouting, pitching, and business development. He will share insights on crafting the ideal pitch and help us identify red flags that can hinder your pitch's success. Join us as we uncover the critical aspects that publishers are seeking and learn how to present

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01:03:56

Unlocking Success: Indie Game Publishing's Promising...

IndieGameBusiness® ·

2023/08/18

Welcome to another enlightening episode of Indie Game Business! Today, we have a distinguished guest, Ben Kvalo, the Founder and CEO of a confidential and as of yet unannounced video game publisher. Join us as we dive into the topic of "Unlocking Success: Indie Game Publishing's Promising Future." In this conversation, Ben will provide insights into the shifting landscape of the game industry and identify emerging opportunities. We'll explore why Ben chose the Midwest as a

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01:17:47

The 9 Most Common Mistakes That Game IP's and Brands...

IndieGameBusiness® ·

2023/08/11

Join Christian Fonnesbech, Head of IP Development at Leverage, as he shares valuable insights from his highly successful talk in Europe. In this enlightening video, Christian reveals the 9 most common mistakes in game IP and brand development. From underestimating the long-term value and focusing on things instead of characters, to the importance of uniqueness, relatability, and integrating IP with gameplay, Christian covers essential aspects of creating successful game IPs. He emphasizes the

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01:14:42

Navigating your indie game's social media, community,...

IndieGameBusiness® ·

2023/07/24

Join Steph Briles, Owner of Oak City Indie Games, as they share valuable insights on networking with social anxiety and provides tips for breaking into the industry from scratch. In this informative video, Steph discusses the importance of social media, highlights great places for networking, emphasizes the significance of local communities, and addresses the anxieties associated with leaving a AAA studio. They also share exciting updates about the upcoming Oak City Indie Games event. If

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01:08:36

Understanding Your Indie Game's Competition

IndieGameBusiness® ·

2023/07/14

Join Mason Moreau, Digital Marketing Coordinator at Tripwire Interactive, as he delves into the crucial process of evaluating a game's efficacy as a competitive product in the marketplace. In this insightful video, Mason answers important questions like when to conduct this evaluation, why it's a vital step in a game's go-to-market plan, and how to remain realistic about your game's Unique Selling Proposition (USP) and potential challenges. He also provides practical tips for

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00:59:40

Bringing the Fun Back with SPLACE

IndieGameBusiness® ·

2023/06/21

In this exciting episode, we have Chris Byatte, the Co-Founder of SPLACE, joining us to discuss "Bringing the Fun Back with SPLACE." During our conversation, we will explore various intriguing aspects of SPLACE and its unique approach to social media and community platforms. Chris will share insights into the motivation behind entering this area and highlight what sets SPLACE apart from other platforms. We will also delve into the concept of "bringing the fun back" and discuss

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01:04:56

Video Games: The Art of Transformation

IndieGameBusiness® ·

2023/06/12

Welcome to our captivating episode! Today, we have a very special guest, Jonathan Hill, who will take us on a journey exploring "Video Games: The Art of Transformation." During our conversation, we will delve into various thought-provoking topics, including mental health, self-acceptance, creativity, and the transformative power of video games as a form of art. Jonathan will also share his insights on helping indie studios, addressing toxicity in the industry, and overcoming the fear of

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01:05:13

What it's Like to be a Project Manager on AAA vs. Indie

IndieGameBusiness® ·

2023/06/05

Welcome to our show! In this episode, we have a special guest, Masao Kobayashi, who will shed light on "What it's Like to be a Project Manager on AAA vs. Indie." During our conversation, Masao will compare and contrast project management in a 500-person team versus a smaller indie team of 10 members. We will explore the differences in risk management approaches and discuss the unique challenges and problem-solving strategies involved in each setting. Join us as Masao shares his

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01:05:14

Developing and Launching a Game with Subsequent Updates

IndieGameBusiness® ·

2023/05/21

Welcome to another exciting episode of our show! Today, we have Bobby White as our special guest. Join us as we delve into the topic of "Developing and Launching a Game with Subsequent Updates." During this episode, we will explore various aspects of game development and launching, including the dynamics of international teams, the incorporation of language learning aids within games, and the potential of gamifying education. Bobby will also share insights on launching a game to a

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01:04:04

How successful PR and marketing can land you an...

IndieGameBusiness® ·

2023/05/12

Join us for our next episode of Indie Game Business where we will be discussing "How successful PR and marketing can land you an investment or publishing deal." Our special guest, Wahid Lodin, will be sharing his insights into the importance of marketing when it comes to securing investment or publishing deals for your game. In this episode, we will explore different marketing strategies that can help your game get noticed by investors or publishers. Wahid will also explain which

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01:05:23

What is the IGDA Foundation?

IndieGameBusiness® ·

2023/05/08

Welcome to our show! Today, we have a special guest, Alyssa Padia Walles, the Executive Director of the IGDA Foundation. Alyssa has an impressive career in the video game industry, including launching the Walt Disney Gift Catalog and Sony PlayStation, and re-launching the Atari brand. In this episode, we will discuss the IGDA Foundation and what it does. Alyssa will explain the application process and who is eligible for the foundation's programs. We will also delve into why Alyssa recommends

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01:08:12

Some of the biggest challenges publishing on steam today

IndieGameBusiness® ·

2023/04/28

Welcome to Indie Game Business! In this episode, we have Oscar Hogervorst, founder of Steam Data Suite, to discuss the challenges of publishing on Steam today and how his platform can help publishers optimize their visibility, store page, and marketing. Oscar's extensive background in games, marketing, and data has led him to develop tools to tackle the challenges that arise with the increasing number of games being released on Steam. During the show, Oscar will share his insights on Steam

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01:07:22

Creating an Integrated Marketing Strategy

IndieGameBusiness® ·

2023/04/24

Welcome to Indie Game Business! In this episode, we will be discussing "Creating an Integrated Marketing Strategy" for your game. Our guest today is Dwayne Waite Jr., the Marketing Director for Gaming Events at ReedPop, one of the largest event organizers for the gaming industry. In this episode, we will dive into the importance of having a holistic marketing strategy for your game, why advertising is crucial for your game's success, and how to create a workflow for

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01:00:46

How to Avoid a Bad Steam Score Through Playtesting

IndieGameBusiness® ·

2023/03/26

This session will focus on playtesting as a tool developers can use in order to improve their game and predict the score at launch. We will touch on different forms of playtesting and how each can be utilized at different development stages. #GamePlaytesting #GamingQA #GameDevelopment #SteamScore #GamingInsights #DevelopmentStages #GameTestingTips #GamingQualityAssurance #GameDevelopmentInsights #GamingQA --- Support this podcast:

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