x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

New Books in Business, Management, and Marketing

New Books Network

This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox:

business management

All Episodes

62:46

How Company Leaders Can Move Forward By Taking a Step...

New Books in Business, Management, and Marketing ·

2023/11/08

I chat with the social entrepreneur and former Google & Twitter executive Rishi Jaitly about how his deep passion for history has shaped his career as a leader in global tech companies. Rishi talks about the importance of imagination, creativity, empathy, and taking a step back for leaders looking for perspective on big decisions. We discuss what roles zeitgeist, personal immersion, and genuine curiosity played for Rishi and other Google and Twitter leaders as they engaged with government officials

en

50:13

The Power of Stories and the Levi's Brand

New Books in Business, Management, and Marketing ·

2023/11/07

Levi Strauss & Co. historian Tracey Panek talks about her fascination with storytelling, her journey from academic to corporate history, and her adventures as a historian at Levi's. Panek sheds light on how corporate historians and archivists collaborate with marketing teams. And the host Patryk Babiracki gets excited because an award-winning Levi's commercial features a familiar vignette from the former Soviet bloc (and a song by a really cool Polish 80s New Wave band). We also talk about

en

60:20

The Superpowers of a Historian in the Business World

New Books in Business, Management, and Marketing ·

2023/11/06

Prolific historian, former IBM executive (and energetic impresario for "Applied History") Jim Cortada discusses his journey from being a freshly minted PhD in 1973 to various senior roles at the iconic tech company. Drawing on four decades of experience at IBM, Jim talks about how historians, with their research, analytic, and communication skills have tremendous value to offer to modern business organizations. What’s the historians’ superpower? According to Cortada, it’s being able to analyze

en

52:02

Zeke Faux, "Number Go Up: Inside Crypto's Wild Rise...

New Books in Business, Management, and Marketing ·

2023/11/04

In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the future of money. Hardly anyone knew how it worked—but why bother with the particulars when everyone was making a fortune from Dogecoin, Shiba Inu, or some other bizarrely named “digital asset”? As he observed this frenzy, investigative reporter Zeke Faux had a nagging question: Was it all just a confidence game of epic proportions? What started as

en

29:20

Ben Wildavsky, "The Career Arts: Making the Most of...

New Books in Business, Management, and Marketing ·

2023/11/01

Young people coming out of high school today can expect to hold many jobs over the course of their lives, which is why they need a range of essential skills. The Career Arts: Making the Most of College, Credentials, and Connections (Princeton UP, 2023) provides a corrective to the widespread and misleading notion that there is a direct trade-off between going to college and acquiring practical job skills. Ben Wildavsky cuts through the noise and anxiety surrounding this issue to offer sensible,

en

65:03

Smith Mehta, "The New Screen Ecology in India:...

New Books in Business, Management, and Marketing ·

2023/10/15

In The New Screen Ecology in India: Digital Transformation of Media (British Film Institute, 2023), Smith Mehta takes a deep dive into the world of social media platforms and their impact on contemporary film and television production, arguing that they have fundamentally shifted the creator dynamics of these industries. Through first-hand research with creators, platform and portal executives, and intermediaries such as talent agents and multi-channel networks, Mehta develops the concept of the

en

32:08

On The History of Occupational Licensing in the U.S.

New Books in Business, Management, and Marketing ·

2023/10/11

Morris Kleiner, the AFL-CIO Chair in Labor Policy at the Humphrey School of Public Affairs at the University of Minnesota and arguably the world's leading authority on occupational licensing, joins the podcast to discuss how he became an economist, the origins of occupational licensing in the 19th and 20th centuries, how since WW2 it's become a major barrier to economic opportunity in the U.S., and how there is some hope for a growing tide of policy initiatives in the early 21st century seeking to

en

66:29

Aditi Surie and Ursula Huws, "Platformization and...

New Books in Business, Management, and Marketing ·

2023/09/27

In Platformization and Informality: Pathways of Change, Alteration, and Transformation (Palgrave MacMillan, 2023), scholars from Mumbai, Bengaluru, Jakarta, Cape Town, Sao Paulo and other cities of the global South explore the complex relationship between platformization and informality through a different lens. Drawing on extensive theoretical, quantitative and qualitative scholarship, they provide both a useful overview and insights into the lived realities of gig work for platforms covering a

en

59:04

Lee Mcguigan, "Selling the American People:...

New Books in Business, Management, and Marketing ·

2023/09/26

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit

en

55:23

Katie J. Wells et al., "Disrupting D.C.: The Rise of...

New Books in Business, Management, and Marketing ·

2023/09/16

The first city to fight back against Uber, Washington, D.C., was also the first city where such resistance was defeated. It was here that the company created a playbook for how to deal with intransigent regulators and to win in the realm of local politics. The city already serves as the nation’s capital. Now, D.C. is also the blueprint for how Uber conquered cities around the world—and explains why so many embraced the company with open arms. Drawing on interviews with gig workers, policymakers,

en

34:29

A Better Way to Buy Books

New Books in Business, Management, and Marketing ·

2023/09/12

Bookshop.org is an online book retailer that donates more than 80% of its profits to independent bookstores. Launched in 2020, Bookshop.org has already raised more than $27,000,000. In this interview, Andy Hunter, founder and CEO discusses his journey to creating one of the most revolutionary new organizations in the book world. Bookshop has found a way to retain the convenience of online book shopping while also supporting independent bookstores that are the backbones of many local

en

27:40

Miri Rodriguez, "Brand Storytelling: Put Customers at...

New Books in Business, Management, and Marketing ·

2023/09/07

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as

en

76:24

The Ideology of Entrepreneurship: A Conversation with...

New Books in Business, Management, and Marketing ·

2023/08/28

Robert Eberhart, Associate Professor of Management and Faculty Director of International Business at the University of San Diego, talks about his work on the ideology of entrepreneurship with Peoples & Things host, Lee Vinsel. Eberhart's work is partly motivated by his own work as a businessman and successful entrepreneur and finding that academic publications from business schools significantly diverged from his and others' experiences in actual businesses. Eberhart and Vinsel also talk about how

en

29:06

Jennifer Moss, "The Burnout Epidemic: The Rise of...

New Books in Business, Management, and Marketing ·

2023/08/24

Today I talked to Jennifer Moss about her new book The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It (HBRP, 2021). Workplace burnout is such an urgent issue that up to 700,000 people are believed to have died primarily due to workload stress – and yet many company leaders remain in denial. Their stance is that self-care will provide the solution when, in fact, it’s the workplace eco-system in which these victims are operating that so often drives their unfair fate. From

en

49:39

Tim Hwang, "Subprime Attention Crisis: Advertising...

New Books in Business, Management, and Marketing ·

2023/08/14

In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals, 2020), Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars to the simple fact

en

43:17

Cory Doctorow, "The Internet Con: How to Seize the...

New Books in Business, Management, and Marketing ·

2023/08/09

Big Tech locked us into their systems by making their platforms hard to leave by design. The impossibility of staying connected to people on their platforms after you delete your account has nothing to do with technological limitations: it's an intentional business strategy. In The Internet Con: How to Seize the Means of Computation (Verso, 2023), Cory Doctorow explains how to seize the means of computation, by forcing Silicon Valley to do the thing it fears most: interoperate. Interoperability will

en

18:20

Moving Innovation: A History of Computer Animation

New Books in Business, Management, and Marketing ·

2023/08/02

Computer graphics (or CG) has changed the way we experience the art of moving images. Computer graphics is the difference between Steamboat Willie and Buzz Lightyear, between ping pong and PONG. It began in 1963 when an MIT graduate student named Ivan Sutherland created Sketchpad, the first true computer animation program. Sutherland noted: "Since motion can be put into Sketchpad drawings, it might be exciting to try making cartoons." This book, the first full-length history of CG, shows us how

en

54:12

Betty Adamou, "Games and Gamification in Market...

New Books in Business, Management, and Marketing ·

2023/07/31

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through

en

45:59

Richard N. Langlois, "The Corporation and the...

New Books in Business, Management, and Marketing ·

2023/07/27

The twentieth century was the managerial century in the United States. An organizational transformation, from entrepreneurial to managerial capitalism, brought forth what became a dominant narrative: that administrative coordination by trained professional managers is essential to the efficient running of organizations both public and private. And yet if managerialism was the apotheosis of administrative efficiency, why did both its practice and the accompanying narrative lie in ruins by the end of

en

26:33

Nancy Harhut, "Using Behavioral Science in Marketing:...

New Books in Business, Management, and Marketing ·

2023/07/27

Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book covers a range of behavioral science principles and biases, applied in this case in terms of six emotional markets: a desire for Self-Expression, Exploration, Interpersonal (relationships), dedication to Causes and Nurturing, while also seeking Affirmation. In Using Behavioral Science in Marketing: Drive

en

539 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...