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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

06:28

Chromesthesia: Hearing All the Colors of the Rainbow

Audio Branding ·

2023/03/15

What color is a piano note? How loud is purple? What’s the brightness of a melody? If these questions are leaving you a little confused, that just means you don’t have synesthesia, a rare sensory condition that’s estimated to affect just one out of twenty people. If you do have it, then your answer to those questions might be very different from anyone else’s, since it affects each person in a unique way. Synesthesia means “joined senses” in Greek, and that’s exactly what it is: a mixture of

en

28:40

Podcast Marketing 2023: A Conversation with RedCircle...

Audio Branding ·

2023/03/08

“I remember the electricity of being and speaking in front of fifty thousand people or something like that which I’ve done in one of those rooms, and just seeing the little icons of everyone who’s there, and the numbers are amazing as well as, just, you know, hanging out with ten people and talking to your friends. I think those two experiences are extremely different from podcasting and also very compelling, but perhaps more of a sign of a moment that we were all going through, sort of being inside

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32:10

Podcast Marketing 2023: A Conversation with RedCircle...

Audio Branding ·

2023/03/01

“A lot of folks start businesses and they just kind of look at what's hot right now, like, ‘we're going to start like a bitcoin’ or ‘we're going to start a mobile gaming company’ when that was popular, or whatever, and I think I can tell you from starting a business and growing it to twenty-six people, if you're not in love with the thing that you're doing it's going to be super-duper hard to get through it. Because there’s, you know, there’s certainly highs but there’s also tremendous lows, so if

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37:07

The Evolution Of The Audio Industry: A Conversation...

Audio Branding ·

2023/02/22

“And I parked my car, I jumped out of the car, and this happy dog is springing around, and I laid down on the sidewalk because I know that they want submissive approaches. So I sat down and then I laid down, and then kind of did stuff so he’d come over and sniff me, and then I lightly grabbed the pup named Jazz, which was funny, and right as I was, like, laying on the sidewalk sprawled out, sprawled out like I’d just been hit in the head with a bat, this cop drives by. And he looks out and he sees

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37:12

The Evolution Of The Audio Industry: A Conversation...

Audio Branding ·

2023/02/15

“It was one of those like 'this is what I wanted, wow, this is Johnny Fever, this is radio, and then it, kind of honestly, it quickly declined after that, because of, you know, changes and Napster recording things, stealing things, and the DJ really, um, for the companies I worked with, lost their importance to the corporate creative team, which was a real disappointment. I mean, there’s nothing worse than getting into something that you love to do your creative part and then, like, ‘oh yeah,

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20:30

Healthy Frequencies: A Conversation with Alan R....

Audio Branding ·

2023/02/08

“Think about the young college student, first year in college. Most people have to stay in the dormitory, and whenever they do, right next to their bed is their nightstand, which actually, probably, is a mini fridge. And so, as they're leaning up against their pillow with a nightlight on from their nightstand, there is a compressor and a motor that causes this hum and vibration which the body not only feels but hears. And so you're taken away from the optimized learning environment of the person

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27:12

Healthy Frequencies: A Conversation with Alan R....

Audio Branding ·

2023/02/01

“And so many people don’t pay attention to the sound that they are exposing themselves to. And, like, whenever you go to, I want to say, a large restaurant, high action, high volume, and you have to yell at the person next to you, and you have to yell your order to the server. And then finally, whenever you walk outside of the restaurant, you're finished, grab hold of yourself, you feel better because all that noise is gone. But you're thinking ‘oh, I just came out of the restaurant, so the food

en

29:45

In the Clubhouse: Easy Options for Marketing with...

Audio Branding ·

2023/01/25

“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: 'oh gosh I can't stop singing this song.' Imagine you have a nice jingle, it's a way for the brand to get into the heads of folks, I'm not saying that's a good thing necessarily, but that's an indication of the power of audio, where it just goes in. Now, let's not forget all of us, all human beings, the first nine months of our lives we're in the dark and we're just listening." -- Ahmed

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33:33

In the Clubhouse: Easy Options for Marketing with...

Audio Branding ·

2023/01/18

“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pick up and start a podcast. There's a very low barrier to entry, which is fantastic. And, like most things when you get into it, it’s a little more complicated than you originally thought.” -- Jenn DudleyFor those of you that may not know, I host regular weekly Clubhouse rooms on Wednesdays at 2 PM Eastern Time. If you’re interested, you can check the

en

34:33

Sonic Branding Evolved: A Conversation with Uli Reese...

Audio Branding ·

2023/01/11

“We always start at the same place, you know, we do not throw color against the wall. Meaning it's a non-execution-driven process. Execution-driven is 'let's get the ten best music companies in the world and then each produces a sonic logo, and then we'll pick one and then implement that globally, and then we're done, check.' And that is completely, that's the old world. The new world is 'let's do some homework, let's understand what we want." -- Uli ReeseThis episode’s the second part of my

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35:01

Sonic Branding Evolved: A Conversation with Uli Reese...

Audio Branding ·

2023/01/04

“And what's interesting is the agency usually comes back and says 'this is amazing, how did you... this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!' And I said 'that's what every agency guy wants.' They want to find the Beatles in the garage, or Coldplay, or U2, or whatever, and be able to say 'I was the first one who heard this.'" -- Uli ReeseThis week’s guest left his hometown of Stuttgart to attend

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31:14

Creating Your Sound: A Conversation with Drop Music...

Audio Branding ·

2022/12/28

“But we did a rebranding of brands that already came from a place where they actually have worked, so we work in evolutions, in rebrandings, not just like a brand from the start. So what we try to do is keep the things that are really distinctive if they’ve already made audio branding, but evolve the last bit and try to improve it. The idea is not to destroy what’s already built, the idea is to keep building up.” -- Gabriel AgüeroThis episode’s the second part of my interview with Gabriel Agüero,

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27:04

Creating Your Sound: A Conversation with Drop Music...

Audio Branding ·

2022/12/21

“I think that we are in a wonderful time to do audio branding because this situation where we need to educate people is a very good situation, right, because it’s something that is happening that we need to be strategic about it, and not so many brands are doing it. Right, so I think it’s a great place to be.” -- Gabriel AgüeroThis episode’s guests have known each other their whole lives. Two of them were classmates in elementary school in their hometown of Patagonia, and they met the third when

en

30:56

Making Sound Work: A Conversation with G. Wright -...

Audio Branding ·

2022/12/14

“We really believe that everybody out there has an X-factor to them. Everybody has something that’s unique, that stands out, and now is the time, like, one of our mottos is ‘you have a voice and it deserves to be heard.’ And you’re a storyteller and it’s time for people to share their stories, to feel really good about what they’re doing. To make more money, of course, because it’s a business, but to really enjoy life. And we’ve gotta stop following trends, we’ve gotta stop worrying about what

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28:21

Making Sound Work: A Conversation with G. Wright -...

Audio Branding ·

2022/12/07

“And I’m mixing for a hundred thousand people and I’m like ‘this is the biggest show I’ve ever mixed,’ and I went to the systems tech and I said ‘look, I’ve done arenas, I’m comfortable with arenas, but this is really intimidating.’ And he said ‘don’t worry about it, we have the system time-aligned. If it sounds great in front of house where you are, it’s gonna sound great everywhere.’ And once I realized that the science behind it is really what’s making this sound work for us nowadays, I could

en

07:13

An Assault on the Ears: The Future of Audio Warfare

Audio Branding ·

2022/11/30

This is the third episode of a three-part series about sonic tactics, and it's been quite a journey. So far, I've talked about how animals use sound in the wild, from spiders doing wasp impressions to sperm whales whose calls can be deadly at close range, and how people in the past have learned to harness the power of sound on the battlefield, such as chasing off war elephants with the help of squealing pigs. We'll be taking a look in this episode at audio conflict as it exists today, and just what

en

05:51

Scary Pigs and Phantom Planes: Audio Warfare Through...

Audio Branding ·

2022/11/23

During my last episode about sonic tactics, I talked about the different audio strategies that animals have developed for hunting prey and escaping predators, whether they're orcas using tail slaps to stun schools of fish or moths evading a bat's sonar with their clicks. As it turns out, some of those strategies are surprisingly similar to the sound tactics we've been using on the battlefield for centuries. This week I'll be delving deeper into how those same sonic strategies have played an

en

06:28

Tooth, Claw, and Clamor: How Animals Use the Power of...

Audio Branding ·

2022/11/16

Five years ago, the first stories broke about a mysterious syndrome affecting American and Canadian diplomats in Cuba. Each case began with the victim hearing inexplicable grating sounds that people around them couldn’t detect, which then developed into headaches, hearing loss, vertigo, and even brain damage. New cases began to appear in embassies all around the world, with the most recent reports occurring just last year, and the phenomenon came to be known as Havana syndrome.To this day, we still

en

32:26

The Magic Moment: A Conversation with Joe Pardavila -...

Audio Branding ·

2022/11/09

“Do you know what I think makes a compelling podcast? It’s a podcast that doesn’t sound like a podcast. And I know that’s a really goofy answer, but if it sounds like two people talking or three people talking and they’re having this conversation, that there’s a genuine back and forth of information, that’s what makes the best podcast.” -- Joe PardavilaThis episode’s the second half of my interview with radio personality, producer, podcaster, and author Joe Pardavila, as we talk about unexpected

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36:33

The Magic Moment: A Conversation with Joe Pardavila -...

Audio Branding ·

2022/11/02

“You have to create this environment that the person’s comfortable in, that’s a big part of it. And I don’t actually like to use the word interview, especially when I coach people or advise people who are starting podcasts. You don't ever want to use the word ‘interview’ because interview implies question answer, question answer, question answer, whereas a conversation is a back and forth, it’s people sharing ideas.”-- Joe PardavilaMy next guest has produced over ten thousand hours of audio content

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