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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

27:04

Creating Your Sound: A Conversation with Drop Music...

Audio Branding ·

2022/12/21

“I think that we are in a wonderful time to do audio branding because this situation where we need to educate people is a very good situation, right, because it’s something that is happening that we need to be strategic about it, and not so many brands are doing it. Right, so I think it’s a great place to be.” -- Gabriel AgüeroThis episode’s guests have known each other their whole lives. Two of them were classmates in elementary school in their hometown of Patagonia, and they met the third when

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30:56

Making Sound Work: A Conversation with G. Wright -...

Audio Branding ·

2022/12/14

“We really believe that everybody out there has an X-factor to them. Everybody has something that’s unique, that stands out, and now is the time, like, one of our mottos is ‘you have a voice and it deserves to be heard.’ And you’re a storyteller and it’s time for people to share their stories, to feel really good about what they’re doing. To make more money, of course, because it’s a business, but to really enjoy life. And we’ve gotta stop following trends, we’ve gotta stop worrying about what

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28:21

Making Sound Work: A Conversation with G. Wright -...

Audio Branding ·

2022/12/07

“And I’m mixing for a hundred thousand people and I’m like ‘this is the biggest show I’ve ever mixed,’ and I went to the systems tech and I said ‘look, I’ve done arenas, I’m comfortable with arenas, but this is really intimidating.’ And he said ‘don’t worry about it, we have the system time-aligned. If it sounds great in front of house where you are, it’s gonna sound great everywhere.’ And once I realized that the science behind it is really what’s making this sound work for us nowadays, I could

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07:13

An Assault on the Ears: The Future of Audio Warfare

Audio Branding ·

2022/11/30

This is the third episode of a three-part series about sonic tactics, and it's been quite a journey. So far, I've talked about how animals use sound in the wild, from spiders doing wasp impressions to sperm whales whose calls can be deadly at close range, and how people in the past have learned to harness the power of sound on the battlefield, such as chasing off war elephants with the help of squealing pigs. We'll be taking a look in this episode at audio conflict as it exists today, and just what

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05:51

Scary Pigs and Phantom Planes: Audio Warfare Through...

Audio Branding ·

2022/11/23

During my last episode about sonic tactics, I talked about the different audio strategies that animals have developed for hunting prey and escaping predators, whether they're orcas using tail slaps to stun schools of fish or moths evading a bat's sonar with their clicks. As it turns out, some of those strategies are surprisingly similar to the sound tactics we've been using on the battlefield for centuries. This week I'll be delving deeper into how those same sonic strategies have played an

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06:28

Tooth, Claw, and Clamor: How Animals Use the Power of...

Audio Branding ·

2022/11/16

Five years ago, the first stories broke about a mysterious syndrome affecting American and Canadian diplomats in Cuba. Each case began with the victim hearing inexplicable grating sounds that people around them couldn’t detect, which then developed into headaches, hearing loss, vertigo, and even brain damage. New cases began to appear in embassies all around the world, with the most recent reports occurring just last year, and the phenomenon came to be known as Havana syndrome.To this day, we still

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32:26

The Magic Moment: A Conversation with Joe Pardavila -...

Audio Branding ·

2022/11/09

“Do you know what I think makes a compelling podcast? It’s a podcast that doesn’t sound like a podcast. And I know that’s a really goofy answer, but if it sounds like two people talking or three people talking and they’re having this conversation, that there’s a genuine back and forth of information, that’s what makes the best podcast.” -- Joe PardavilaThis episode’s the second half of my interview with radio personality, producer, podcaster, and author Joe Pardavila, as we talk about unexpected

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36:33

The Magic Moment: A Conversation with Joe Pardavila -...

Audio Branding ·

2022/11/02

“You have to create this environment that the person’s comfortable in, that’s a big part of it. And I don’t actually like to use the word interview, especially when I coach people or advise people who are starting podcasts. You don't ever want to use the word ‘interview’ because interview implies question answer, question answer, question answer, whereas a conversation is a back and forth, it’s people sharing ideas.”-- Joe PardavilaMy next guest has produced over ten thousand hours of audio content

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27:36

Podcasting Goes Private: An Interview with Nora...

Audio Branding ·

2022/10/26

“When you hear that person on the other end, you can put yourself, as a prospective client, you put yourself in their shoes. You hear what their thought process was and you feel connected to that person, you understand exactly what their struggles are because I have the same concerns, I have the same hesitations, and that's very impactful.”-- Nora SudduthThis episode continues my interview with marketing and conversion strategist and Hello Audio co-founder Nora Sudduth as we talk about sound-based

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30:35

Podcasting Goes Private: An Interview with Nora...

Audio Branding ·

2022/10/19

“There are so many benefits to using audio that will ultimately help people consume the content you want them to consume. You're spending all this time creating it, you're putting all this love and energy into creating it – why not put it in a format that makes it easy for them to consume?” -- Nora SudduthThis episode's guest is the co-founder of Hello Audio and is a leading marketing and conversion strategist who's helped businesses sell over $500 million worth of products and services online, and

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30:19

A Ph.D. in Podcasting: An Interview with Todd...

Audio Branding ·

2022/10/12

“My goal from the very very beginning was some are going to make take their spouse or partner to dinner money some people are going to make car payment money some people may make house payment money and some people may make life-changing money if I can get podcasters to the point of making enough money that gives them enough incentive to say yes this is possible to go bigger and grow bigger and to have the resources to pay for an editor and some of those things so I think the average podcasters now

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30:13

A Ph.D. in Podcasting: An Interview with Todd...

Audio Branding ·

2022/10/05

“And what really struck me from that was that not only was this audience a fan of the show, they were more like family, and it really changed my appreciation for the listener, so I really took a lot of care following that to understand their value. So, even though we’re creating great audio, great content, we’re putting out consistently, I didn’t realize how tight [that connection] was until that particular episode. So I think, from my perspective, that one stands out in a big way, not only in the

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07:56

The Sound of Movies - Why Hollywood’s Becoming Harder...

Audio Branding ·

2022/09/28

When was the last time you turned on the subtitles while watching a movie? Does it ever seem like the music and sound effects, especially the explosions, are as loud as ever, but the dialogue’s barely above a whisper? Does it seem like older movies, movies like Jaws and Star Wars, were easier to understand? Are we just getting older and losing our hearing? That’s one possibility, but if the sound quality of your last moviegoing experience resembles the “Empire Strikes Back meets Christopher Nolan”

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30:55

In the Clubhouse: The Alarms in Hospitals are Killing...

Audio Branding ·

2022/09/21

“We go through all these things and talk about all these problems with annoying sounds and how important it is for the bellows sounds to be informative. And all this just hearkens back to the point where the essential goal here of these so-called auditory ‘alarms’ isn't to alarm, it's to notify. And I think if we can use better sounds like that, whether it's those bellow sounds or some of the ones Judy came up with, for the new standards, we can accomplish the same goal, which is communication and

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34:19

In the Clubhouse: The Alarms in Hospitals are Killing...

Audio Branding ·

2022/09/14

“Persuading hospitals and manufacturers to adopt better alarms aside from the standard is to persuade them that this is important and that it’s cool to do so, and that this is what everybody is doing and it’s a selling point for you if you’re using better alarms or more safe alarms or your false alarm rates are lower. Because that's a key problem with the whole alarm problem, it’s this very high false alarm rate, so there are a number of ways in which you can persuade people to change their

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06:56

Sounding Your Best as a Podcast Guest

Audio Branding ·

2022/09/07

🎤Download my Sounding Your Best as a Podcast Guest worksheet here!🎤After fifteen years in the voiceover industry, almost three years of hosting the Audio Branding podcast where I talk about the power of sound, and having been a guest on a number of podcasts myself, I've learned a thing or two about creating quality audio. I hope some of the lessons I've learned can help you find just the right sound for your own setup. I'm going to talk mostly about being a guest on podcasts, but this will give

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31:05

A Sixth Sense for Sound: An Interview with Colleen...

Audio Branding ·

2022/08/31

“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” -- Colleen FaheyThis episode’s the second half of my interview with author, creative executive, and sonic branding expert Colleen Fahey as we talk about her role in creating innovative sound strategies, the signs of a well-managed audio

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36:29

A Sixth Sense for Sound: An Interview with Colleen...

Audio Branding ·

2022/08/24

“All news music doesn't have to have trumpets and trombones, and all trains don't have to just ring, you know, or honk. And all appliances shouldn't always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” -- Colleen FaheyThis week’s guest is a creative executive with deep experience in branding and marketing at multiple touchpoints. When she learned of Sixième Son, a sonic branding agency that had

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33:21

Sines and Sounds: An Interview with Nicolae Bogdan...

Audio Branding ·

2022/08/17

“What’s great about podcasting is there's that intimacy there. It’s just audio. It’s really fun when I listen to a podcast or I edit a podcast and I don’t know what the guest looks like, I don’t know anything about a guest, and I’m trying to imagine what type of personality that guest has. And through voice you get personality, but it’s kind of like shaped in a different way.” -- Nicolae Bogdan BratisThis episode continues my interview with musician, composer, and podcast producer Nicolae Bogdan

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28:29

Sines and Sounds: An Interview with Nicolae Bogdan...

Audio Branding ·

2022/08/10

“First things first, to get a podcast to sound good is not hard. Many people think that it’s so hard to make it sound great: it’s not. The first thing they have to remember is that, if you have a good recording, I would say that you don’t even need an editor to get it done for you at the end.” -- Nicolae Bogdan BratisThis episode’s guest comes from a musical background and has had quite a lot of success as a musician in Romania, having been in the finale of X-Factor 2013. He sings, plays several

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