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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

42:00

Commitments Over Goals with Tara McMullin

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/01/12

This episode is a perfect way to start your year! One thing that changed my relationship with goal-setting forever was an idea that Tara McMullin of the What Works Network shared around creating commitments to guide your life and business instead of adhering to the strict goal setting that we do every time this year. And this blew my mind. So I invited Tara on the show to talk about the commitment blueprint, how she developed the idea that was helping her in her own life and transformed it

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25:57

10 Marketing Messages That Need to Drown in the Sea...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/12/15

In my copious amounts of free time, I have been researching NLP or neuro-linguistic programming. I know you're all jealous of my #hobbies. However, I love to learn about things that I don't understand, especially when they're a common marketing practice in the online world. And NLP is one of those things that bro marketers and bro-ette marketers use to manipulate us into making questionable decisions. In fact, most of the celebrity entrepreneurs -- hat tip to my friend Maggie Patterson for

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13:52

What Does Your Business Need?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/12/08

What does your business need? When was the last time you sat down and asked yourself this very question, or have you ever asked the question? What does my business need? And the reason I'm bringing this up is because this is the question that I always pose to my clients when we’re wrapping up their messaging. They have this new, shiny message. They have this new client journey. They have all these content ideas. They're raring to go. They get stuck and they don't know how to put it out

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22:32

The Rise of Ethical Marketing in 2021 (And What it...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/12/01

One of the biggest gifts that 2020 brought us is that we are finally having real conversations about bro marketing and manipulative marketing tactics. I am so grateful that people are finally waking up to what these tactics are, how they're being used, and who is using them. It makes us better consumers and also makes sure that we are investing in programs that are really aligned with who we are and our own ethics and morals. With that being said, I am also very, very weary. I am weary of

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31:05

Lead Your Profit with Caryn Gillen

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/11/24

When I started my business almost nine years ago, I had no clue what I was doing. I knew that I had amazing expertise in communication. I had passion and curiosity. I knew that I understood marketing from my time in corporate America. But building a business from the ground up? No freaking idea. I went to find experts who would teach me how to build my business the way they had built their business. I wanted the blueprint, the success formula that would minimize my work and also shorten the

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16:29

Explaining What You Do When You're an Expert Who is...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/11/17

You're in the weeds. You love what you do. You're passionate about it. And if you could just sit down with someone one-on-one for a good 30 minutes and explain it, you know they would be all in. They would be ready to buy. And what you do is so complex that you feel like you need to spend that time rambling just to get people to understand what your business is all about and how it can help them. Does any of this sound familiar? If it does, you're suffering from what Steven Pressfield calls

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13:48

Discovering Your One Core Brand Message When You're a...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/11/10

Do you often feel like you're a jack of all trades and a master of none? Do you hesitate to call yourself an expert in any one thing because you don't want to be pigeonholed into one area or one idea? Do you bring a ton of different skills and experiences to your business and the work you do in order to get your clients results? If you found yourself nodding your head “yes” to any of these questions, you just might be a multi-passionate. I've got to say, I love you multi-passionates. You

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19:22

Best Books of 2020 for Growing Your Business &...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/11/03

Happy Election Day, rebel. I hope wherever you are, that you have already cast your ballot. And if you're listening to the sound of my voice on Election Day and you're standing in line somewhere, I just want to say, keep standing! Your vote matters, and this election is so important. And I'll be honest -- as a business owner, I've been really dreading Election Day because it's hard to market your business right now. Right? There's going to be a lot of noise out there. I keep telling my

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29:48

Translating Data into Confidence with Rita Barry

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/10/27

How do you know what's really working in your business? How do you know if that last launch really worked? If your Facebook ads are profitable or you're setting your money on fire? And how do you know if your email marketing is effective? You know when you look at the numbers. Oh, numbers. I know many of you are not like me. I'm a researcher. I revel in numbers. It's giving me feedback on whether or not my efforts are paying off. However, for you, numbers may feel like an abyss of anxiety

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19:09

4 Questions Every Business Owner Needs to Answer to...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/10/20

Well, isn't that curious? Curiosity and staying curious is one of the core values of my company Communication Rebel. And I'm curious by nature. I always want to know how something works, or I want to hear the backstory of how you came up with that remarkable idea. I'm constantly reading to find out more information so that I can understand the world better and satisfy my curious nature. But to operationalize curiosity in my business, well, that means asking better questions. With my

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18:23

5 Rebel Truths About Crafting The Message You Want to...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/10/13

What do you want to be known for? That's a doozy of a question, isn't it? But if I ran into you on the street -- six feet apart, masks on, of course -- would you be able to answer that question in just a few words, in a way that was so compelling it would make me want to know more. So what do you want your business to be known for? For me, I want to be known for the Three Word Rebellion and creating messaging that matters. And that entire question of being known for something in your

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19:29

What the Hell is Messaging & Why Does Your Business...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/10/06

It's the end of the world as we know it, and I feel fine. Now, you might think that I'm thinking about the song because it's election season and it feels like the end of the world, but really I thought of that song today because I've been thinking a lot about my time on the speech and debate team in high school and college. And if you don't know the folklore behind that famous REM song, let me educate you. REM one day stumbled into a policy debate tournament on the campus of the University

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26:39

Scaling Empathy with Kira Hug

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/09/29

One question my clients are asking me right now is, “How should I be marketing my business in November?” Now, November is code for, “I think the election is going to be a shit-show and everyone's going to be distracted. So what should I do?” And you know what? I am right there with you. I'm not exactly sure how I want to proceed in my own marketing when November comes, but here's my feedback and what I'm going to do: Make a plan, but hold that plan loosely. Don't be afraid to burn it to the

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17:35

Escaping the Bermuda Triangle of Marketing for Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/09/22

I see a new Bermuda Triangle emerging -- one that business owners are getting sucked into -- where they put out their work, no one notices, and they're not making the sales they want to make. And so their business just gets sucked into the Bermuda Triangle of Marketing, never to be heard of. I'm over seeing so many thought-leader businesses, people who are talented, who have big ideas, who get their clients these transformational results just being sucked into this Bermuda Triangle. Why

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24:22

Finding Joy in Marketing and Life with Shannon Hernandez

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/09/15

On today's episode, we are talking all about joy in business, marketing, and life with my guest M. Shannon Hernandez. Let me introduce you to Shannon. She is all about that joy in life and business, and specifically is known around the globe for her joyful marketing methodology. She works with online coaches and consultants, teaching them how to market and sell from a place of joy first and build a profitable business that includes abundant time off. She understands and has cracked the code

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19:45

Is Bro Marketing Lurking in Your Business?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/09/08

Finally, after years of talking about dude-bro marketing -- that marketing that is manipulative -- there's an awakening happening in the online business world. Other business owners are finally realizing the toxic and manipulative nature of bro marketing. They don't realize that the killer -- the bro marketer -- is lurking inside their business. There could be a bro hiding out in your business! He's sneaky and, let's face it, the way we have been taught to do marketing online has been

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19:30

How to UnF*ck Your Marketing So Your Business Gets...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/09/01

If you've been in the online marketing world for any length of time, you know that we get a lot of "rules" in business from bro marketers and celebrity business coaches about marketing and how we show up to promote our own businesses. All of these tactics, all of these rules, they are what is screwing up your marketing. Because, for the most part, most of these rules change quickly. Tactics over complicate your business. They stall out your thought leadership. They make sure your message

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17:19

Who Does Your Business Stand For?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/08/25

Do you remember the first time you felt like you fit in somewhere? I promise this is very relevant to finding what your business stands for because this is exactly the way you want your audience to feel. Today I'm sharing a recent epiphany I had about marketing, outlining the difference between a cult following and a business built for the masses. You have to find which thought leadership is right for you in order to attract your people. Tune into the full episode because I'm sharing 3

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14:32

What Can a Thought Leader Business Look Like?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/08/18

The Rebel Uprising Podcast is dedicated to helping passionate business owners become recognized leaders who make more money and impact the world by turning their messy, complicated ideas into thriving thought leadership businesses. You might remember that line from the Rebel Uprising trailer, but what does a thought leader business actually look like? Buckle up, because that's what we're covering on today's episode. For a full transcript with links, click here:

en

15:44

What is a Thought Leader Really? (And Could You Be...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/08/11

What do you think of when you hear the phrase thought leader? Maybe you think it's completely irrelevant to you, or unattainable. But what if the way the online world has been thinking about thought leadership is all wrong and what if you are already a thought leader and you just haven't realized it yet? Listen in to start redefining thought leadership with me today. For a transcript with links, visit here:

en

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