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PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

25:27

Exactly How to Offload Every Task You Hate Doing at...

Run a Profitable Gym ·

2024/06/03

If an emergency pulled you away, could your gym operate without you?In this episode of "Run a Profitable Gym," host Mike Warkentin and Two-Brain founder Chris Cooper dive into one of the most crucial aspects of running a successful gym: systemization—aka, building a business that runs smoothly even when you’re not there.They lay out the steps you need to take to create effective standard operating procedures (SOPs) for every task from cleaning to sales, and they explain why these systems are ...

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29:50

CrossFit Kreis 9: $0 Marketing Costs, 340 Members and...

Run a Profitable Gym ·

2024/05/30

Saara Snellman has succeeded where many other CrossFit affiliate owners have failed: CrossFit Kreis 9 in Zurich, Switzerland, has 340 members and generates most of its revenue through group classes.While many gym owners struggle to acquire and maintain 150 members, Saara loses only 10 of 340 members a month. To replace them, she just goes to her waiting list—so her marketing costs are $0. This model was once the ideal for many affiliate owners, but gyms like Saara's are rare in the market bec...

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13:48

Top Tips From Gym Owners Earning $16,000+ Per Month

Run a Profitable Gym ·

2024/05/27

Two-Brain’s March leaderboard tracked net owner benefit (NOB)—profit, salary and anything extra the gym pays for.Every gym owner on the leaderboard brought home more than $16,000 USD in March, based on a rolling three-month average. The top number? Way over $30,000!In this episode, Two-Brain founder and CEO Chris Cooper reveals the Top 10 NOB figures and then tells you exactly what these gym owners did to achieve elite earnings. A few themes came up in the top earners’ interviews: business sy...

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41:45

Two-Brain Summit Preview: Jason Khalipa and the AMRAP...

Run a Profitable Gym ·

2024/05/23

Today on “Run a Profitable Gym,” host John Franklin is joined by Jason Khalipa, 2008 CrossFit Games champion, founder of NCFIT Gyms and TRAIN HARD online training, and host of the “Jason Khalipa Podcast.”Jason gives listeners a sneak peek into his value-packed presentation for the 2024 Two-Brain Summit, set for June 8-9 in Chicago. Between his business ventures and responsibilities as a husband and father of two, Jason is pulled in a lot of directions. To stay present and productive in each a...

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39:05

Mastering the Close: Front-End Sales Strategies for...

Run a Profitable Gym ·

2024/05/20

Every sale you don’t close at your gym costs you time and money. In this episode of “Run a Profitable Gym,” host John Franklin is joined by Matt Temby, head of sales at Two-Brain Business and owner of Vault Health & Fitness. Matt’s on the mic to share proven tactics for improving your close rate.He walks you through the sales process from start to finish: how to discover a potential client’s real problem, help them realize your solution is perfect and close the sale. Sounds simple, right?...

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37:04

Don't Buy That Gym: Horror Stories, Red Flags and...

Run a Profitable Gym ·

2024/05/16

When should you not buy a gym?In this episode of “Run a Profitable Gym,” host Mike Warkentin dives into this question with Nick Habich, Two-Brain mentor and owner of Shark Bite Fitness and Nutrition in Cape Coral, Florida. Nick has bought a couple of gyms and passed on several others, and he’s acquired a few horror stories along the way.Some of the red flags he’s learned to look out for include high expenses—such as a ridiculously costly lease—and mismatches between financial data in the gym’...

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42:42

The Big Exit: Selling Your Gym the Right Way

Run a Profitable Gym ·

2024/05/13

When a gym owner sells or closes a business, it’s often because they’re burned out, broke or forced to sell for some reason.But what does a “good exit” from gym ownership look like?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper talks with two former gym owners who had successful exits—Taryn Dubreuil and John Franklin. Both entrepreneurs explain why they opened gyms in the first place and detail how successful their gyms were at peak. Then they share what helped them...

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52:36

From Facebook to 8 Figures: Mike Doehla's Marketing...

Run a Profitable Gym ·

2024/05/09

Using mostly unconventional marketing methods, Mike Doehla built a nutrition company that sold to Anytime Fitness for eight figures.In today’s episode of “Run a Profitable Gym,” host John Franklin chats with Mike, former owner of Stronger U Nutrition. Prior to its sale, Stronger U had over 50,000 lifetime members, and about half of those members were in its Facebook group, where Mike focused on sharing knowledge and building community. Outside the group, Mike’s marketing tactics ranged from s...

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26:05

Get More Gym Members Without Paid Ads

Run a Profitable Gym ·

2024/05/06

Conversations equal conversions. If you’re a gym owner who’s tried running social media ads, blogging and posting reels without seeing a bump in your member count, it’s time to start initiating more conversations with potential clients. “But how do I do that?”In this episode, Two-Brain chief marketing officer John Franklin shares proven strategies for having more conversations and getting new members in the door with zero ad spend.His tips involve reaching out to leads on platform, looking fo...

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31:22

Exactly How to Boost Revenue With a 55+ Program

Run a Profitable Gym ·

2024/05/02

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38:43

Riches in Niches: Why Bill Parisi Focuses on Making...

Run a Profitable Gym ·

2024/04/29

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31:17

Marketing Leader After Just 6 Months of Mentorship!

Run a Profitable Gym ·

2024/04/25

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18:19

How Top Coaching Gyms Close 20+ Sales Per Month

Run a Profitable Gym ·

2024/04/22

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45:15

Double Revenue in 6 Months: How This Owner Turned His...

Run a Profitable Gym ·

2024/04/18

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13:44

Buy Speed! Why Mentorship Is Important for Gym Owners

Run a Profitable Gym ·

2024/04/15

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42:58

Ben Bergeron: Will Being a Great Coach Make You a...

Run a Profitable Gym ·

2024/04/11

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33:19

Parkour Gym Owner & Mentor Backflips Into Profitability

Run a Profitable Gym ·

2024/04/08

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38:03

Exactly How They Drove Gym Revenue Up 3.5X

Run a Profitable Gym ·

2024/04/04

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27:39

How to Add $10k in PT Without Adding a Single Member

Run a Profitable Gym ·

2024/04/01

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31:27

$80,000+ in Monthly Revenue: How Does Titans Sports...

Run a Profitable Gym ·

2024/03/28

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209 results

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