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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:07:25

97: How to systematize your business

Small Business Big Visibility ·

2025/03/04

Have you ever felt like your business is constantly in firefighting mode? The problem isn’t that you’re working too hard—it’s that you don’t have the right systems in place. In this episode of Small Business Big Visibility, host Jason McKenzie dives deep into the importance of systematizing your business to achieve consistency, trust, and sustainable growth.Imagine running a restaurant where every dish is a surprise—sometimes perfect, sometimes a mess because the kitchen lacks a set recipe. Would

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00:05:48

96: Clarity in Business: The Power of Taking Action

Small Business Big Visibility ·

2025/03/03

Have you ever felt paralyzed by uncertainty, waiting for the perfect vision before moving your business forward? In this episode of Small Business Big Visibility, host Jason McKenzie delves into Clarity in Business: The Power of Taking Action, exploring how taking decisive steps, even in the fog of uncertainty, can lead to profound business clarity and growth. Discover why staying still can hold your small business back and learn actionable strategies to transform insight into action.During this

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00:28:51

95: Building wealth through real estate & life...

Small Business Big Visibility ·

2025/02/28

Join host Jason McKenzie on this enlightening episode of Small Business Big Visibility as he sits down with Kevin Carroll, a seasoned entrepreneur, real estate investor, and life insurance expert. Kevin shares his remarkable journey from running a fast-growing family business to building a robust real estate portfolio and leveraging life insurance to create lasting wealth.Discover how Kevin transformed challenges into opportunities, navigating the complexities of real estate investments and

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00:09:44

94: Tips for discovering hidden advantages in your...

Small Business Big Visibility ·

2025/02/27

Welcome to episode 94 of Small Business Big Visibility with host Jason McKenzie. In this episode, we delve into the art of uncovering hidden advantages within your company, much like spotting Easter eggs in your favorite streaming series. Discover how these unnoticed benefits can unlock unexpected value, giving your business a competitive edge.Key Takeaways:Identify Hidden Benefits: Learn how to analyze customer feedback and operational processes to find unique features that set your business

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00:09:57

93: Marketing on a shoestring budget

Small Business Big Visibility ·

2025/02/26

Join Jason McKenzie on this episode of Small Business Big Visibility as he dives into Marketing on a Shoestring Budget. Discover how small business owners can achieve remarkable growth without breaking the bank by leveraging creativity, authenticity, and community engagement. In today’s competitive landscape, finding effective marketing strategies that are both affordable and impactful is crucial for sustaining and scaling your business.Unlock Low-Cost Marketing Hacks: Creative Storytelling: Learn

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00:08:58

92: Smart debt management tips for entrepreneurs

Small Business Big Visibility ·

2025/02/25

Feeling weighed down by your business debt? In this episode of Small Business Big Visibility, host Jason McKenzie dives into smart debt management strategies tailored for entrepreneurs. Discover how to shed unnecessary financial burdens and set your business free, much like lightening a backpack before a challenging trek. Learn practical tips to manage your debts effectively, increase profitability, and achieve a healthier work-life balance. Identify Strategic Debts: Distinguish between debts that

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00:08:53

91: Cash flow planning for small business owners

Small Business Big Visibility ·

2025/02/24

Join host Jason McKenzie on this episode of Small Business Big Visibility as we dive into the critical topic of cash flow planning for business owners. Imagine setting out on a thrilling road trip only to find your fuel gauge dangerously low. Managing your cash flow is just like planning that perfect journey, ensuring your business keeps moving forward without running dry. Discover how proactive financial management can transform your business operations, boost profitability, and provide peace of

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00:36:23

90: How to Scale a Blue Collar Business with Joe...

Small Business Big Visibility ·

2025/02/21

In this episode of Small Business Big Visibility, host Jason McKenzie sits down with Joe Mikitish, a seasoned entrepreneur with over 26 years of experience and the founder of Blue Collar Connect. Joe shares his journey of building and scaling 16 businesses, offering invaluable insights into overcoming common challenges faced by blue collar business owners.Discover how Joe transformed his passion for technology and construction into a thriving network that empowers tradespeople to achieve remarkable

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00:07:27

89: How to Succeed with a Mentor: 3 Essential Steps

Small Business Big Visibility ·

2025/02/20

Building a business is like climbing a mountain—exciting, rewarding, but full of moments where you feel stuck. The difference between struggling alone and moving faster? Having the right mentor. In this episode of Small Business Big Visibility, host Jason McKenzie explores how to find the right mentor, how to approach them, and how to become the kind of person great mentors want to help.Discover the 5 traits of a great mentor and learn how to spot them to ensure you're partnering with someone

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00:07:02

88: How to stop solving the wrong problems in business

Small Business Big Visibility ·

2025/02/19

Have you ever felt like no matter how hard you work, the same business problems keep popping up? That's because most entrepreneurs spend too much time fixing symptoms instead of solving root causes. In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we're breaking down a simple method to identify and fix your biggest business problems fast. If you're solving the wrong thing, you're just spinning your wheels.Key Takeaways: Stop and Look Under the Hood: Learn

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00:09:05

87: How to Avoid Bad Business Advice: Spot the Red...

Small Business Big Visibility ·

2025/02/18

In this episode of Small Business Big Visibility, host Jason McKenzie tackles a crucial challenge every entrepreneur faces: avoiding bad business advice. Not all guidance is created equal, and taking the wrong path can hinder your business growth and profitability. Discover how to spot the red flags of unreliable mentors and consultants, ensuring you receive the right support to propel your business forward.Are you overwhelmed by conflicting advice and struggling to find clear, actionable strategies

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00:06:49

86 From Doubt to Dominance: Overcoming Impostor...

Small Business Big Visibility ·

2025/02/17

Join host Jason McKenzie on Small Business Big Visibility as he reveals how to transform self-doubt into unstoppable business success. In this episode, discover why even the most skilled entrepreneurs battle impostor syndrome—and learn the strategies to overcome it, build authority, and charge what you’re truly worth.Explore actionable insights to:Differentiate General Knowledge from Deep Expertise: Establish yourself as a trusted authority and elevate your market influence.Combat Self-Doubt

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00:29:03

85: Scott Marker on Sales Mastery and Customer Retention

Small Business Big Visibility ·

2025/02/14

Join host Jason McKenzie in this insightful episode ofSmall Business Big Visibility as he sits down with industry expertScott Marker. Scott brings a wealth of experience as an author, speaker, consultant, small business owner, and mixed martial arts guru, sharing invaluable strategies to help you elevate your business.In this episode, discover how to: -Optimize Your Sales Process: Learn realistic and effective sales techniques that prioritize customer success over traditional sales

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00:06:16

84: Hidden Benefits of a Customer-Focused Business

Small Business Big Visibility ·

2025/02/13

Business is like throwing a boomerang. In this episode of "Small Business Big Visibility," join host Jason McKenzie as we explore thehidden benefits of building a customer-focused business. Just as a well-thrown boomerang returns, nurturing your customer relationships can result in repeat business without the extra marketing spend. Discover how small actions can make a monumental impact on customer retention.Here's what you'll learn:Reputation Growth: How a customer-first approach

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00:07:23

83: Transform Your Team into Customer Experience...

Small Business Big Visibility ·

2025/02/12

In this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we dive into a crucial yet often overlooked aspect of business success: how your team shapes the customer experience. Learn why training your employees to think like customers is essential for retention and how small adjustments can transform them into raving fans who keep coming back.Key Takeaways:Set Clear Expectations: Understand that every role impacts the customer journey, from the first phone call to follow-up

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00:07:34

82: Customer Experience Overhaul: Simple Fixes That...

Small Business Big Visibility ·

2025/02/11

Welcome to another insightful episode ofSmall Business Big Visibility with your host, Jason McKenzie. Today, we're diving into the realm ofcustomer experience and exploring the small, simple fixes that create a huge impact on how clients perceive and engage with your business. Have you ever walked into a store or made a call and immediately sensed the type of experience you were about to have? This episode is about ensuring that feeling is always positive and memorable for your customers.In this

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00:05:40

81: Customer Retention Goldmine: Boost Business...

Small Business Big Visibility ·

2025/02/10

Most small business owners spend all their time trying to get new customers. But what if I told you thatkeeping your existing customers is far more profitable than constantly chasing new ones? In today's episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we're diving into the world ofcustomer retention and why it's the hidden goldmine in your business. Discover how most businesses get this wrong and learn three simple strategies to keep your customers for life.Ever had a

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00:40:03

80: From High School Hobby to Times Square - Nick...

Small Business Big Visibility ·

2025/02/07

Join Jason McKenzie in this inspiring episode of "Small Business Big Visibility" as we explore the remarkable journey of Nick Allen, from a high school hobbyist to a celebrated photographer with his work displayed in Times Square. Discover the secrets behind Nick's perseverance and learn how he navigates the complexities of running a family business alongside his spouse. This episode delves into the art of storytelling through photography and even includes a surprising Bigfoot encounter! Whether

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00:06:02

79: Unlocking Breakthroughs: Persevere Through the...

Small Business Big Visibility ·

2025/02/06

In this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we explore the power of perseverance and the critical mindset required to push through challenging times. There comes a point in every entrepreneur's journey where they feel stuck, discouraged, or ready to quit. But what if you're just one step away from a breakthrough? Discover how to navigate the darkest tunnels of your business path and emerge stronger on the other side.Join Jason as he shares his personal experience on

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00:06:51

78: Thrive Through Change

Small Business Big Visibility ·

2025/02/05

When was the last time you rented a movie from Blockbuster? Exactly. In this episode of Small Business Big Visibility, host Jason McKenzie dives into the critical importance of adaptability for long-term business success. Discover how the businesses that survive aren't always the biggest or the strongest, but those willing to evolve like Netflix, which thrived by embracing change while others faltered.Using the metaphor of the oak tree versus the bamboo, Jason illustrates how resisting change

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