Fundraising Bright Spots

Taking full advantage of an opportunity makes a huge difference to your fundraising momentum. In this episode of Fundraising Bright Spots, Rob Woods talks to Jo Bega, Chief Executive of Child Rescue Nepal. The charity’s Radio 4 Appeal was one of the most successful of the year and in this interview Jo explains how they achieved these stunning results. This included securing investment from the board, tactics with the script and story-telling and ways to help existing supporters make the most of the

Many charities spend huge effort recruiting people to do fundraising events, but often fail to inspire them to become long-term supporters. In episode 2 of Fundraising Bright Spots, Rob Woods asks Andy King to explain how he went about solving this missed opportunity when he worked at East African Playgrounds. The strategy was so successful that it was a major factor in the charity’s income growing three-fold in three years. Andy explains how he achieved a better understanding of the supporter’s

How can anyone improve their fundraising skills and results? In this first episode of Fundraising Bright Spots, Rob Woods explains a powerful tactic he has been using to help charity fundraisers grow their results over the last two decades. He explores the power of modelling or ‘searching for bright spots’ and shares the most common reason we tend to run out of steam too early when trying to get better at a fundraising skill. Rob describes the particular steps he took early in his career, to improve