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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

09:58

Is Productivity the Same as Profitability?

Keep What You Earn ·

2024/04/11

In this episode, Shannon discusses the mindset shift from valuing productivity to prioritizing profitability in entrepreneurship. She shares personal experiences and insights on how to focus on tasks that generate real results and revenue for your business. Shannon emphasizes the importance of understanding your profit drivers and making strategic decisions to allocate your time effectively. If you've ever found yourself getting caught up in busyness without seeing financial returns, this episode is

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23:42

Building an Aesthetic-Driven Brand with Tori Kruse

Keep What You Earn ·

2024/04/10

In this episode of Keep What You Earn, Shannon continues her conversation with Tori Kruse, a personal stylist and founder of a mindset and confidence coaching company. Tori shares her journey from competing in Miss USA to founding her company, emphasizing the importance of internal discovery and personal development. Together, they discuss the power of energy and how a wardrobe can serve as a conversation starter and a reflection of one's brand. Tori also shares insights on relationship building and

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26:59

Investing in Brand Presence with Tori Kruse

Keep What You Earn ·

2024/04/09

Today, Shannon interviews Tori Kruse, founder and CEO of Tori Kruse Enterprises. Tori shares her expertise in helping female speakers and leaders align their internal power with their external image. They discuss the importance of confidence in wardrobe choices and how it can impact one's performance on stage. Tune in as they unpack the deeper meaning behind styling and how it goes beyond just the visual aspect. Stay tuned for insights into Tori's background, how she built her business, and her

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14:45

Who Do I Ask?

Keep What You Earn ·

2024/04/08

In this episode of Keep What You Earn, Shannon discusses the common dilemma faced by business owners of not knowing who to ask for important business and financial advice. She addresses the challenges of finding the right professionals to answer questions about setting up a business bank account, forming an LLC, and handling personal finances. Shannon provides insights on when to consult a lawyer, accountant, or financial advisor, emphasizing the importance of understanding the scope of services

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15:51

S Corp Salary Explained Like a 3rd Grader

Keep What You Earn ·

2024/04/05

In this episode of Keep What You Earn, Shannon breaks down the complex topic of S Corp salary in a way that's easy for anyone to understand. She explains the important requirement for S Corp owners to pay themselves a reasonable salary and delves into the internal and external factors that come into play when determining this salary. Shannon shares expert tips and real-life examples, emphasizing the importance of thorough documentation to support your salary decisions. Plus, she offers listeners a

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18:29

How Can Three Simple Steps Ease Tax Season Anxiety?

Keep What You Earn ·

2024/04/04

Today, Shannon shares three simple steps to ease tax season anxiety. She emphasizes the importance of proactive bookkeeping and offers practical tips to make it more manageable. Additionally, she discusses the significance of organizing tax-related documents and suggests strategies to effectively communicate with your tax professional. Dive into this episode to learn how to alleviate tax season stress and take control of your financial journey. What you'll hear in this episode: 04:30 Reducing

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23:45

What to Expect as a Franchisee with Liz Leonard

Keep What You Earn ·

2024/04/03

In this episode of "Keep What You Earn," Shannon continues her insightful conversation with franchise expert Liz Leonard on the intricacies of being a successful franchisee. They delve into the challenges and experiences of franchise owners, including the importance of working capital and building a strong team. They also discuss the support provided by franchise companies, ongoing requirements, and the significance of having an exit strategy. Liz shares valuable insights from her book "Franchise

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21:39

Is a Franchise Right for You? with Liz Leonard

Keep What You Earn ·

2024/04/02

In this episode, Shannon dives into the world of franchise businesses with expert Liz Leonard. They explore the lesser-known side of franchising, beyond the typical fast food and restaurant models, and discover the wide range of opportunities available in home services, healthcare, education, and more. Liz shares her expertise as a franchise advisor and owner, shedding light on the different types of franchises, the investment required, the skills needed for success, and the key factors to consider

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21:25

3 Voices You Need to Silence to Succeed

Keep What You Earn ·

2024/04/01

In this episode of Keep What You Earn, Shannon delves into the internal voices that entrepreneurs must silence in order to succeed. She identifies three key voices: comparison, overwhelm, and the fear of making someone feel bad. Through personal anecdotes and reflections, Shannon provides insights on the impact of these voices and strategies to silence them. From embracing beginner status to managing overwhelm and learning to say no, the episode delivers valuable advice for navigating the

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14:46

CFO Q&A - Tax Estimates

Keep What You Earn ·

2024/03/29

In this episode, Shannon dives into the complex world of tax estimates and how they apply to entrepreneurs. Addressing a question from CFO On Demand, Shannon breaks down the intricacies of paying estimated taxes throughout the year as an S corporation, emphasizing the need to understand the practicalities beyond traditional accounting advice. She offers valuable insights on how to handle fluctuating income and expenses, urging listeners to set aside a portion of their quarterly profit for tax

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20:44

Investing in Businesses - What You Need to Know

Keep What You Earn ·

2024/03/28

In this episode, Shannon shares her insights on what to consider when investing in businesses. She breaks down the essential questions to ask and factors to evaluate when approached for investment opportunities, providing valuable perspective for both potential investors and business owners seeking capital. From understanding the team and their expertise to assessing financial management and future plans, Shannon's guidance serves as a fundamental checklist for anyone navigating the world of

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31:35

Cross-Generation Communication in Your Business with...

Keep What You Earn ·

2024/03/27

Today, Shannon is into the second part of her enriching conversation with Lindsey Pollak, a renowned career and workplace expert. Shannon and Lindsey continue unraveling the complexities and opportunities of cross-generation communication within your business. Last time, Lindsey gave valuable insights into the shifting career landscape, and today she will explore further the dynamics of a multigenerational workplace. From the corporate giants to the budding startups, careers are no longer linear

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24:50

Appreciating and Working with Other Generations with...

Keep What You Earn ·

2024/03/26

In today’s episode, Shannon dives into the intriguing world of generational differences with guest Lindsey Pollak, a renowned career and workplace expert. Together, they explore the impact of cross-generational communication and the various challenges that arise from miscommunication. Discover the official definitions of different generations according to the Pew Research Center, and gain valuable insights into how generational biases can affect career development, communication, and workplace

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15:20

What to Track in Your Books

Keep What You Earn ·

2024/03/25

Today, Shannon dives into the often overlooked aspect of bookkeeping - the customization and organization of accounts in QuickBooks Online. She shares valuable insights on how to create a chart of accounts tailored to your business, including tips on tracking income and expenses more effectively. As the episode unfolds, Shannon reveals key strategies for maximizing tax deductions and leveraging financial statements to make informed business decisions. Whether you're catching up on your books or

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14:26

Stop Trying to Scale Everything

Keep What You Earn ·

2024/03/22

In this episode of Keep What You Earn, Shannon explores the misconception of scaling in business. Providing insights into differentiating between growth and operational efficiency, Shannon emphasizes the importance of understanding when not to scale. Drawing from personal experiences, she encourages entrepreneurs to prioritize genuine connections over automated processes, highlighting the value of personal touch in client relationships. By challenging listeners to simplify their approach and stay

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20:05

Compensation Plans - Commission or Flat Rate?

Keep What You Earn ·

2024/03/21

In this episode, Shannon delves into the complexities of compensation planning, particularly exploring the dilemma of choosing between commission-based or flat-rate compensation plans. Unraveling the intricacies of cash flow forecasts, she provides practical insights and strategic considerations for structuring compensation packages that align with business goals and attract top talent. Drawing from her own experiences and industry knowledge, Shannon presents a compelling case for customizing

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23:34

Mastering Facebook Ads and Paid Content with Peter...

Keep What You Earn ·

2024/03/20

Today, Shannon continues her discussion with guest Peter Vander Wall about the intricacies of paid content, specifically focusing on Facebook ads. Shannon and Peter delve into the different strategies for using paid content to the advantage of professional service firms and provide valuable insights into creating paid content that converts. They explore the nuances of direct response funnels and social funnels, shedding light on the effectiveness of each approach. Additionally, they discuss the

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28:00

Proven Methods for Organic Content with Peter Vander...

Keep What You Earn ·

2024/03/19

In this episode, we dive into the world of organic content and how to make it work for your professional services firm. Our guest, Peter Vander Wall, a marketing consultant specializing in helping professional service firms scale their client acquisitions, shares insights on creating relatable and valuable content. From agitating the pain of your ideal audience to the power of storytelling, Peter provides proven methods to connect with your audience and deliver content that resonates. If you've ever

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06:55

What's the Best Way to Pour Money Into Your Business?

Keep What You Earn ·

2024/03/18

In this episode of Keep What You Earn, Shannon tackles an important question for business owners: how to put more money into your business. She breaks down two key ways to inject capital into your business, highlighting the importance of understanding the accounting implications to avoid unnecessary taxes. Shannon provides valuable insights on the strategies to pour money into your business while keeping the process stress-free. Tune in to gain practical advice and empower your business with

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11:08

Building a Business with Exit Strategy in Mind

Keep What You Earn ·

2024/03/15

In this episode of Keep What You Earn, Shannon discusses the importance of building a business with an exit strategy in mind, even if selling the business is not in your immediate plans. She emphasizes the need to create a business that is sellable and appeals to potential buyers, and shares her own insights on how she is working to make her own business more attractive. Shannon delves into the concept of creating processes and systems that can be sold or licensed, without compromising the

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