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PODCAST

The Brave Technologist

Technology is reshaping society—but how are users included in the conversation? The Brave Technologist explores how emerging technologies like artificial intelligence, machine learning, and Web3 are influencing our lives, our choices, and our collective future. Unlike many tech podcasts that focus on hype and disruption, this show puts users at the center of the conversation. Each episode features thoughtful discussions with technologists working to ensure that innovation serves the public

technology marketing

All Episodes

01:36

Introducing Season 2 of The Brave Marketer Podcast

The Brave Technologist ·

2021/06/21

Modern marketing changes faster than any other industry. Great marketers need an edge - they need to be Brave. If you’re an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, privacy, crypto marketing, brand safety, and a future without 3rd party cookies, The Brave Marketer podcast is for you! Each week, guests from top brands and agencies share the strategies and tactics behind their brave marketing moments, and discuss how they’re shaping today’s most

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39:01

The Consumer Privacy Movement and Brand Safety...

The Brave Technologist ·

2021/05/31

Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information and identity, along with the brand safety concerns advertisers are now facing. We also discuss: The benefits of informed consent for limited purposes. Online identity and its impact on advertising technology. Brand safety considerations that advertisers must pay attention to. Brave’s unique

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21:35

How Duolingo is Pushing Beyond Brand Boundaries with...

The Brave Technologist ·

2021/05/24

Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies. We also discuss: IRL experiential push ads on the side of buildings Unleashing a team culture of creativity and empowerment Pivoting to a remote culture with asynchronous communication and virtual community building Fill out our anonymous

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25:33

Attention Economy & Changing Consumer Experiences in...

The Brave Technologist ·

2021/05/17

Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers. In this episode of The Brave Marketer Podcast, we also discuss: The attention economy and what brands should consider when spending ad dollars Innovative, interactive and participatory consumer and media experience

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25:28

Navigating Crypto: Tax Filings, Marketing Challenges...

The Brave Technologist ·

2021/05/10

Michelle O’Connor, VP Marketing at TaxBit, shares her top tax considerations for crypto holders, and discusses how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead. Michelle O’Connor is the VP of Marketing at TaxBit. After years of running and building her own agency, Michelle joined (Bitreserve) Uphold, in 2015 as one of their first marketing hires and an early adopter in the blockchain/crypto space at Uphold. While at Uphold she

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25:47

Funding Content That’s Difficult, Dangerous & Disruptive

The Brave Technologist ·

2021/05/03

This week on #TheBraveMarketer Podcast, John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects fund, along with his foresight into the future of advertising and subscriptions. John Nolan is Managing Director of APEX Content Ventures for Publicis Media. Based in London, he has a global remit to work with broadcasters which are supported by advertising to provide solutions for funding and distributing content. John was previously at

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24:42

A Risk Taker’s Approach to Marketing

The Brave Technologist ·

2021/04/26

This week on #TheBraveMarketer Podcast, Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discusses the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business. Kevin Rose currently works as a partner at True Ventures, a venture capital firm that invests in early-stage technology startups. To date, True has helped more than 300 companies launch and scale their businesses. Prior to joining True Ventures, Kevin

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29:04

Fraudulent Ads and Dirty Data

The Brave Technologist ·

2021/04/19

This week on #TheBraveMarketer Podcast, Dr. Fou, Cybersecurity and Ad Fraud Investigator, discusses his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk. Dr. Fou helps his clients increase the productivity of their ads by detecting and mitigating ad fraud and waste. He’s also a digital marketer of 25 years and regularly contributes to Forbes. Previously Dr. Fou was the Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group

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17:27

The Future of Advertising is Cookieless

The Brave Technologist ·

2021/04/12

Title: The Future of Advertising is Cookieless Description: This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie. Over the past six years at HP, John’s helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP’s digital media practice as we navigate through the death of the

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23:58

Betting on Your Brand with a Super Bowl Ad

The Brave Technologist ·

2021/04/05

This week on #TheBraveMarketer Podcast, Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discusses the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign. Duncan is responsible for creating game-changing ideas and strategies that use technology to tell stories worth knowing. In this episode of The Brave Marketer Podcast, we discuss: How to measure ROI on a Super Bowl ad Creating memorable marketing campaigns The cons of hiring celebrities as

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22:55

Scoring Your Brand Values Against Your Ad Dollars

The Brave Technologist ·

2021/03/29

Israel Mirsky, Executive Director, Global Technology and Emerging Platforms at OMD, shares his latest endeavour: The Brand Decision Framework - an editable scoresheet that brands can leverage to ensure decisions they’re making reflect the brand values they’ve committed to. The Brand Decision Framework helps OMD’s clients choose which partners to work with, platforms to invest in, social media channels to leverage - all based on how these decisions align with their brand values, in turn keeping

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01:50

Introducing The Brave Marketer Podcast

The Brave Technologist ·

2021/03/15

Every great marketer has been faced with this moment: an opportunity to exhibit bravery in the midst of uncertainty or to take a risk on something they truly believed in. Join Donny Dvorin, Head of Sales at Brave, every Monday as he interviews today’s most progressive marketers to uncover the brave marketing moments that have shaped their careers and the brands they’ve influenced. If you’re an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy

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192 results

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