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PODCAST

The Agency Profit Podcast

Parakeeto, Marcel Petitpas

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn"t JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you"ll learn what systems to implement in your business, what kind of KPI"s to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing

business management

All Episodes

00:13:46

From Start to 7 Figure Acquisition in Under 3 Years;...

The Agency Profit Podcast ·

2020/07/08

About Andy:Today, Andy is the co-founder of Postaga.com; an all-in-one SEO research platform for link building and email outreach that helps agencies and marketers build traffic and relationships.Aside from being a digital marketing professional, he is a speaker, lawyer, running enthusiast, and has enjoyed cooking up a storm for the family during Lockdown in New York.Plus, he’s officiated quite a few weddings on occasions (available for bookings!)Quick LinksThe Agency Profitability Toolkit - Get the

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00:13:01

Land and Expand More Deals Via ‘D.S.S.P’ Framework,...

The Agency Profit Podcast ·

2020/06/24

About John...As well as being Founder and CEO of Credo, John is also an independent growth marketing and SEO consultant, who’s work has been featured in publications such as The New York Times, TheNextWeb, Moz, TechCrunch, CNBC, WIRED, Entrepreneur, and many more.When he’s not beavering away at work, John’s probably spending time with wife Courtney, daughter Tatum, and dog Butterbean, or cycling the mountain ranges of Denver, Colorado!Guest LinksTwitterLinkedInYouTubegetcredo.comQuick Links:The

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00:35:39

Streamlining Client Communication with Keith Perhac –...

The Agency Profit Podcast ·

2020/06/10

About Keith:Keith Perhac is the founder of SegMetrics.io, a Saas company helping course authors, product creators, and self-funded businesses increase their revenue from their existing traffic.Unlike most marketers, Keith is also a developer, which facilitated his transition from DevelopYourMarketing.com to “the dark side” (AKA SaaS). This gives him an innate understanding of two key things: the marketing strategies required to grow, and how to implement said strategies for your business.Currently,

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00:41:17

Using Partnerships to Increase Profits with Alex...

The Agency Profit Podcast ·

2020/05/27

Explaining Partnerprograms.ioTheir aim is ensuring that software and agencies can connect and become more successful together.The overall mission is just better partnerships; more connection, more interaction inside of the ecosystem, while optimizing communication and clarity, and therefore a faster turnaround for the client. Core Tenets of Good PartnershipsSo, what’s at the core of a partnership between a software company and an agency? According to Alex, partnerships can really help you define

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00:46:36

Get Reach and Results on LinkedIn, with Marcus Murphy...

The Agency Profit Podcast ·

2020/05/13

About Marcus: A recognized instructor and speaker at LinkedIn, Marcus Murphy cares deeply about the flourishing of fellow sales experts and entrepreneurs.Currently, he’s Head of Partnerships at DigitalMarketer.com, which arms its ‘insiders’ with strategic insights from industry experts, while also providing templates, tools and swipe files to help you become a better marketer.Marcus previously worked for Yelp in San Francisco, going from start-up to multi-billion dollar giant. He’s also honed his

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00:41:16

Selling Productized Services, with Chris Badgett –...

The Agency Profit Podcast ·

2020/04/29

By way of background; LifterLMS encompasses the needs of modern membership course creators, allowing you to create an integrated membership site.Chances are, you have a productized service option lurking within your current agency resources; this could be launched quickly, thus opening up a new, easier revenue source.About Chris:A natural and authentic teacher, Chris uses his innate ability to hone every business he’s started or mentored. Creating a Learning Management System for WordPress, he helps

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00:42:10

The Top Three Time Wasters for Agencies, with...

The Agency Profit Podcast ·

2020/04/15

In Episode 31, Jennifer and Marcel address three potential time traps: superfluous meetings, email distraction, and issues around functional silos.Buckle up as we do a deep dive on making communication more efficient; how to map processes so they work optimally; plus how to implement them so they become part of your agency’s long-term process.About Jennifer Kikkert:Jennifer is a seasoned process facilitator and energizing public speaker, with 15 years of experience in process improvement and

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00:32:13

The Metrics that Matter During COVID-19 with Marcel...

The Agency Profit Podcast ·

2020/04/01

About Marcel:Marcel Petitpas is co-founder and CEO of Parakeeto. Indeed you do recognize him from The Agency Profit Podcast!In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – Marcel is also a renowned keynote/virtual speaker and podcaster. Time Stamps: points of interest• Intro 0:00• Behind The Agency Profit Podcast 3:35• Focusing on the numbers 6:37• Where should your focus be right now? 9:42• Implementing and

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00:46:41

Surviving and Thriving Through a Recession with Keith...

The Agency Profit Podcast ·

2020/03/18

About Keith:Keith Scandone is co-founder and CEO of O3 World, a 15-year-old Digital Product Agency. Additionally, he’s co-founder of O3 Ventures – a spin-off of O3 World dedicated to investing in, and partnering with, existing Digital Product companies, aiding them to accelerate their businesses.As well as being a busy go-getter, Keith is co-founder of the Forge Conference, a 300 person UX and Design seminar. If that wasn’t enough, he’s co-founder of 1682; an invite-only Business of Innovation

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00:44:04

How to Scope Projects & Protect Profits with Chip...

The Agency Profit Podcast ·

2020/03/04

About Chip:Chip Griffin is dubbed as “The Agency Whisper” in the industry. He’s the host of the Agency Leadership Podcast and Chats with Chip and helps PR and marketing agencies reach their goals and increase their efficiency. Chip became the CEO of Townhall.com when he was in his early twenties. And since that time he has built and sold several companies, both in tech, and he started and sold several agencies and consultancies. Today he spends his time educating, coaching, consulting, and speaking

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00:49:58

Agency Accounting 101 with Chris Hervochon - Episode 27

The Agency Profit Podcast ·

2020/02/19

About Chris Hervocohon:Chris Hervochon is often referred to as the Michael Jordan of accounting. A graduate from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. A Certified QuickBooks Online ProAdvisor, and have earned the Data Analytics Executive Certificate from the AICPA.In 2018, he was one of only 41 CPAs honored by the AICPA as a

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00:29:38

Scaling Hawke Media to 20 million + in under 6 years...

The Agency Profit Podcast ·

2020/02/05

About Erik: Erik Huberman is the Founder & CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA that launched in 2014 and has been valued at $80 million. In just 5 years, Hawke Media has grown from 7 to over 120 employees and has serviced 400+ brands including Raden, BeautyCon, The Ridge Wallet, Buscemi, Red Bull, Evite, Verizon Wireless, HP. Want to See More of Erik? Follow him Online:Hawke Media WebsiteErik’s LinkedInErik’s InstagramErik’s TwitterErik’s FacebookTime

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00:44:53

Building a World-Class Culture in Your Agency with...

The Agency Profit Podcast ·

2020/01/22

About This Episode: In this episode, Clodagh Higgins, a digital agency director, consultant, coach, and the author of A Happy & Healthy Digital Agency joined us to share her knowledge and experience as an ex-Hubspotter who has worked with 500+ agencies around the world. We get into why agencies must build and scale company culture, useful tips and techniques to hiring the right people, and how to retain talented employees in the long run.About Clodagh: Clodagh S.Higgins is a Digital Agency Director,

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00:43:52

Scaling Canada’s Fastest-Growing White-label Service...

The Agency Profit Podcast ·

2020/01/08

About This Episode:In this episode of The Agency Profit Podcast, we invited Troy Wruck, GM of Services at Vendasta to discuss how he runs and scales one of the fastest-growing white-label service teams in Canada. We talk about people, processes, metrics, scaling and everything in between. You won’t want to miss this episode.About Troy Wruck:Troy Wruck is the General Manager of Marketing Services at Vendasta, where he leads a large team of digital agents who provide social media, website creation,

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00:37:54

How to Maximize your Agency’s Value in an Acquisition...

The Agency Profit Podcast ·

2019/12/11

About John:John Garuti is a partner at digitalacquisitions.co specializing in M&A for digital agencies, ecommerce and other digital businesses.He found M&A after running his family manufacturing business for 15 years and eventually selling it, becoming fascinated with he M&A process.Since then digital acquisitions has helped hundreds of digital businesses reach successful exits and spends most of his time helping his clients prepare for exits and maximize their sale price.Resources:Email :

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00:28:30

How to Eliminate Scope Creep, Improve Profits and Get...

The Agency Profit Podcast ·

2019/11/27

About Jason Swenk:After working at Arthur Anderson (a big 5 consulting firm) Jason realized he needed to be his own boss and launched his first digital agency Solar Velocity. He grew it to over 100 employees and worked with big brands like AT&T, Hitachi and Lotus Cars. After 12 years of growth he sold it in 2012.Now he helps agencies replicate his success.He’s the bestselling author of Accelerate Your Agency, the 8 Systems playbook for growing your agency faster.He’s the host of the Smart Agency

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00:48:01

Fireside Chat on Agency Growth, Positioning and New...

The Agency Profit Podcast ·

2019/11/13

About Zach Hyder:Zach Hyder is an advisor and coach to professional services agencies in advertising, marketing, media, and public relations. He’s the founder of ThinkDendro and the host of The Dendro Cast - The podcast about the disruption of the agency businessHe spent his career working on agency business development and marketing, skills he now uses to help agency owners and executive teams rethink how they position and grow their business.Resources:Website (CLICK HERE)LinkedIn (CLICK

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00:38:53

Fireside Chat on The Agency Model, Freelancing and...

The Agency Profit Podcast ·

2019/10/23

About Justin:Justin Gignac is the co-founder of Working Not Working, a curated, global platform connecting the world’s best creative talent with the most innovative companies. Apple, Google, Droga5, Wieden+Kennedy, Airbnb, Nike, and thousands of other companies are now using Working Not Working to staff their creative teams with freelance and full-time talent.Prior to Working Not Working, Justin was an award-winning Art Director and Creative Director at ad agencies around the United States. Perhaps

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00:24:53

Creating a Culture of Operational Excellence with...

The Agency Profit Podcast ·

2019/10/09

About Melanie:Melanie is the founder of WeConsult and helps agencies scale their business by focusing on improving their financials, business administration infrastructure, and performance management / culture within the organization.Not only do I help you carve out the initiatives and goals, I’m also available to do the work to execute on those goals and metrics, which is something valuable that you can’t get from a coach.She’s spent her entire career in finance and operations helping companies be

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00:42:27

The 9 Systems Every Agency Needs to Grow and Scale...

The Agency Profit Podcast ·

2019/09/25

About Dev:Dev Basu is the founder of one of Canada’s fastest growing agencies - Powered By Search, he’s also the founder of Million Dollar Agency and is a Professor at the Seneca College School of Marketing.After growing powered by search to to multi 7 figure revenue he’s shifted his focus to helping other agencies move to and beyond the 7 figure mark and accelerate their growth.He’s truly one of the best agency operators I’ve met through my years of working with agencies and one of the best

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