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PODCAST

Modern Marketing Engine podcast hosted by Bernie Borges

Bernie Borges - Host of the Modern Marketing Engine Podcast

The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what"s working in modern marketing. Show notes are available at http://bit.ly/MME-show

business management

All Episodes

31:38

Forget Social Media Think Social Business

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/09/14

I’m soloing on this episode to devote time to a strategic topic. In fact, this topic is the reason I named this podcast show Social Business Engine. I’m going to present my case for why we (in business) need to stop talking about social media and instead focus on social business. View the show notes: http://www.socialbusinessengine.com/podcasts/forget-social-media-think-social-business

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33:43

How McDonald's Integrates Employees into its Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/09/06

Returning for her second appearance on the Social Business Engine podcast, Elly Deutch is the featured guest on episode 129. As Global Social Campaign & Advocacy Manager at McDonald's, Elly provides insight into the expanding role of employee and customer advocacy in McDonald’s marketing strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-mcdonalds-integrates-employees-into-its-marketing

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34:32

The 5 Biggest Mistakes in Social Media Monitoring

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/08/30

Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor of Social Business Journal Volume 8. Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social

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34:25

Social Selling Insights from #1 Social Influencer on...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/08/23

Ian Moyse is Sales Director at Axios Systems in the UK. Some of his recent accolades include being honored as UK Sales Director of the Year by the Institute of Sales and Marketing in 2015, #1 Social Influencer in Cloud in 2015 and 2016 by Onalytica and ranked 48th globally as a Data Security Influencer by Onalytica. He reminds us that you "can't always predict what you're going to get in the end," just go on the journey and see where it leads you. Tune in to hear more from Ian on how he has embraced

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30:02

IU Health's Digital Transformation Into an Online...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/08/15

Sarah Burns is Editorial & Social Media Strategy Manager at Indiana University Health, the largest research hospital in Indiana. In this podcast episode, Sarah discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience. View the show notes for more: http://www.socialbusinessengine.com/podcasts/iu-healths-digital-transformation-into-online-health-news-hub/

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29:36

How Local Businesses Use Social Media to Grow their...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/08/09

This episode is a little different than most others because I have four guests who are joining me in a conversation, newsroom style. These four business professionals are responsible for running small businesses and they discuss how they're using social media to market and grow their businesses. My guests include Nicole Colella, Jim Catalano, Alex Gonzalez, and Alan Belniak. Read on or listen to find out how they each apply social media in their varied markets. View the show

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22:37

Sales in the Age of Social Media is Still All About...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/08/02

Ordinarily, I interview a guest from a brand, or a technology company, or an entrepreneur, but on the first episode of season two, I’m soloing. And, the reason I’m soloing is to put an exclamation point on a topic that is important to me and to who we are at Social Business Engine. If you HAVE been listening to the Social Business Engine podcast for a while, you’ve never heard me talk about my digital marketing agency Find and Convert. The reason I want to take some time to mention it now is to give

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32:18

Dominate Your Sales Territory Online with Social Selling

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/07/26

Tim Hughes is recognized around the globe as a social selling pioneer and innovator. A repeat guest on the Social Business Engine podcast, Tim is a best-selling author, a speaker, and co-founder of Digital Leadership Associates. He and co-founder Adam Gray provide training and coaching on social selling at Digital Leadership Associates. On this episode, we discuss highlights from Tim's new and best-selling book: Social Selling – Techniques to Influence Buyers and Changemakers. Tim reveals

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32:54

Why Legal Should be Your Best Friend

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/07/19

This is a first for the Social Business Engine podcast. This week I feature a lawyer! Ryan Garcia, Legal Director at Dell, joined me to discuss the role of legal in social media engagement at Dell. In his role, Ryan works with the consumer retail business, Dell's gaming brand, and the Global Social Media and Community team at Dell. You may remember episode 59 with Amy Heiss describing Dell's social media training, SMaC U. Amy told us about the logistics of the program and Ryan is speaking on how

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34:10

B2B Social Media Prospecting Delivers Millions

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/07/12

Tony Zayas is Director of Sales & Marketing at Proforma. Tony's Social Media Sales Challenge is responsible for $5 million in new business for those who've gone through this training. I met Tony at GaggleAMP's conference, AMPlify, in April. In his role, Tony coaches franchise owners in digital marketing and also leads e-commerce sales efforts. Proforma is a B2B, franchise organization that sells advertising specialty/promotional products, printing services, and other marketing resources. They have

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35:08

Digital Transformation of The Merck Manuals

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/07/05

I met this week's podcast guest at the Social Media Strategies Summit in New York City where she presented on the digital transformation of the Merck Manuals. Shawnee Brown is Associate Director, Global Social Media Strategy at Merck, one of the largest pharmaceutical companies in the world. Merck is a 125-year-old global leader in pharmaceuticals and medical information. In 1889 Merck began to publish Merck Manuals, a medical reference that became known as a standard in medical information among

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31:38

How SAP Scales Social Selling

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/06/28

Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals. SAP employs more than 30,000 salespeople globally. Through social selling training and enablement delivered at scale, the impact on the business has been very positive. In this podcast episode, Kirsten discusses the role of social selling in SAP's B2B sales environment. Tune in to hear a couple of inspiring success stories and to find out how Kirsten is

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28:46

2016 Midyear Recap

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/06/21

The first 25 episodes of the Social Business Engine Podcast in 2016 cover many facets of social business. I interviewed social business practitioners from major brands as well as social technology thought leaders and even an aspiring entrepreneur. On this episode I provide a recap of each episode and the biggest takeaway from each one. A common thread among them is how social business is strategic and tied to business goals. You'll also hear how employee advocacy and social selling are proven and

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26:16

How SAP Approaches Influencer Marketing to Reach its...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/06/14

Amisha Gandhi, Senior Director Influencer Marketing at SAP treats influencers like clients. SAP's annual SAPPHIRE conference attracts 20,000 attendees and reaches 80,000-100,000 viewers online with help from their influencer community. Amisha points out that the impact of an influencer goes beyond the audience they bring to the table. In this episode of the Social Business Engine podcast, Amisha explains SAP’s influencer marketing strategy and the impact it’s having on their business. Tune in to

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41:19

How Monsanto Creates Customer and Employee Advocacy

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/06/07

I met this week's featured podcast guest, Nick Weber, earlier this year through the Social Media Strategies Summit in Chicago. As the Global Social Media Strategy Lead at Monsanto Company, Nick provides a look at how they're empowering customers and employees to advocate, or as they call it agvocate, for the brand. In 2003 Monsanto Company was spun off from the original Monsanto (established in 1901) as an agricultural unit. Between 2008 and 2009 Monsanto Company recognized the need to have a

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29:44

Using Social to Create Experiences That Tie to...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/05/31

I met Therese Lockemy at the Social Media Strategies Summit in Chicago where she gave a terrific presentation on the social strategy at Johns Hopkins Medicine. Therese is Director of Internet Marketing & Social Engagement at Johns Hopkins Medicine. When I learned of their business-focused approach to social, I knew I had to have her as a featured guest on my podcast. Therese and her team monitor for international mentions of Johns Hopkins Medicine, which is an academic medical center with six

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27:38

Wayne St. Amand of Brand Networks Explains How to...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/05/24

Wayne St. Amand is Chief Marketing Officer at Brand Networks, a software platform used by large brands to manage their advertising across five social media platforms from one central hub. I recorded this episode with Wayne on location at the IBM AMPlify conference in Tampa, FL. Social media marketing is not free. As I'm sure you know, social platforms make their money from advertising, so decreasing organic reach to less than 1% encourages advertisements and makes them money. In this podcast

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15:16

Glenn Gaudett of GaggleAMP Talks Employee Advocacy...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/05/17

Glenn Gaudet, President and Founder of GaggleAMP, joined me on this Periscope-recorded episode at the AMPlify conference last week. AMPlify is GaggleAMP's Employee Advocacy Conference where attendees have the opportunity to learn more about employee advocacy and network with their peers. A cloud-based technology solution that brings together employees to be part of the online marketing engine, GaggleAMP does over 40 different things to make it easy and fun for employees to amplify their employer's

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30:28

How Dark Social is a Social Marketer’s Blind Spot

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/05/10

Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media. It would be beneficial for any business utilizing social media to take a closer look at your analytics and where dark social may play a role. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget after

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34:17

How Southwest Airlines Uses Live Video to Humanize...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2016/05/03

Derek K. Hubbard, Social Business Specialist at SouthwestAirlines, joined me on episode 111 to discuss Southwest's strategy with live video. This 49-year-old brand is embracing live video as a means to communicate with their customers, recruit new employees, and humanize the brand. Derek reveals how their employees go through training and a practice run before going live. He also talks about the platforms Southwest Airlines has experimented with and reveals which have provided them with the most

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311 results

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