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PODCAST

AI SIX Podcast

Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing

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All Episodes

7:30

Ep 53: How Could AI Take Over The World?

AI SIX Podcast ·

2025/04/04

Send us a text The final question posed at last week’s Radio Days Ireland conference by Alison Healy of Today FM was “Looking ahead to the next 5-10 years, are the panel optimistic or worried about AI and how it will impact the world?’ It felt like a question that could have been a whole conference in itself, but while I gave my answer, I’ve been thinking about it a lot since. Today’s episode is a bit philosophical. How will AI help or hinder the human race, society, this world? Need Mo...

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6:22

Ep 52: The Big Bing Search Comeback

AI SIX Podcast ·

2025/04/03

Send us a text When is the last time you thought about optimising your website for Bing? In today’s episode, I’m talking about Bing’s possible big search comeback! While Google still dominates traditional search, Microsoft’s Bing is quietly shaping how platforms like ChatGPT interact with the internet in real-time. So why has Bing become a significant player in AI search? Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check ou...

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6:34

Ep 51: What is Google DeepMind?

AI SIX Podcast ·

2025/04/02

Send us a text Did you know that a UK-born AI startup now owned by Google called DeepMind is developing advanced AI systems grounded in scientific research, with a mission to "solve intelligence, to advance science and benefit humanity." In this episode, I explore how DeepMind’s innovations—like multimodal AI, predictive analytics, and advanced AI assistants—are transforming the way businesses engage with customers. Where will DeepMind take us on this AI evolution? Need More Support? ...

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6:59

Ep 50: Is AI a Friend or Foe to Radio?

AI SIX Podcast ·

2025/04/01

Send us a text Radio has always been about connection, creativity, and ground in public trust. But now AI is shaking up the sector. In today’s episode I’m taking you behind the scenes of my recent panel at Radio Days Ireland, where we were asking one of the biggest questions facing our industry: Is AI a friend or a foe to radio? Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketer...

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6:16

Ep 49: Should Politicians Use AI?

AI SIX Podcast ·

2025/03/31

Send us a text Last week it emerged a UK politician’s ChatGPT searches were shared with a journalist under a Freedom of Information (FOI) request. So it got me thinking…should politicians use AI and if so, how should they use it. Peter Kyle is the UK's Technology Secretary. The FOI request was submitted by the New Scientist magazine, and it revealed that Kyle had used ChatGPT for policy advice, including questions about AI adoption in UK businesses and suggestions for podcasts to appear on. A...

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18:32

Ep 48: A Deep Dive Into the EU AI Policy

AI SIX Podcast ·

2025/03/29

Send us a text AI is transforming our world — but with that power comes the potential for misuse. In this episode, I dive into how the EU and tech giants like Microsoft are tackling abusive AI-generated content. Hear from Brad Smith, Vice Chair and President of Microsoft, as he outlines their 6-part strategy to combat harmful AI content. Plus, I break down Microsoft’s latest report, launched in the European Parliament by Irish MEP Maria Walsh, exploring how the EU plans to protect citizens wh...

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7:06

Ep 47: The Godfather of AI Predictions

AI SIX Podcast ·

2025/03/28

Send us a text Will AI surpass human intelligence? Geoffrey Hinton — the "Godfather of AI" — thinks it’s possible. In this episode, I break down his biggest insights from a recent interview with Andrew Marr: AI could become self-aware, outsmarting humans.Hinton warns AI may write its own code, risking a loss of control.From healthcare breakthroughs to fake news and autonomous warfare, AI’s future holds both promise and danger.He calls for global regulations — comparing AI’s rise t...

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6:25

Ep 46: UK Government Plans to Replace Civil Servants...

AI SIX Podcast ·

2025/03/27

Send us a text “If we push forward with digital reform of government, and we are going to do that, we can make massive savings, £45bn in efficiency. And AI is a golden opportunity for efficiency." These are the words of UK Prime Minister Sir Keir Starmer as he unveiled the UK Government’s ambitious plans for AI. The goal? To transform the civil service by increasing efficiency and modernising public services. In this episode, I break down the key initiatives: AI and tech teams will be sent in...

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6:13

Ep 45: How to Write an AI Use Policy for Marketing

AI SIX Podcast ·

2025/03/26

Send us a text Let’s face it – AI is already in your comms toolkit. Shadow AI is a reality, where staff are using it behind their bosses’ back. So whether you’ve formalised it or not, you’re lagging behind, without a policy. An AI Use Policy protects your team, builds public trust, and ensures compliance. It sets the standard for how AI can be used and who is accountable. So if you’re in government or the public sector – or frankly, any organisation – it’s time to stop dabbling and start docu...

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5:34

Ep 44: Introducing Manus AI

AI SIX Podcast ·

2025/03/25

Send us a text Another day, another AI tool. Say hello to Manus AI! (Shoutout to all the Irish Manus’ out there who now have an AI Agent named after them!) Manus AI is an autonomous AI agent developed by the Chinese startup Monica. Launched in March 2025, it is designed to bridge the gap between human intent and execution by independently planning, executing, and delivering results for various tasks. It is my friends, a step above ChatGPT who completes one task at a time. Manus, meanwhi...

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6:18

Ep 43: Six AI Trends in Ireland

AI SIX Podcast ·

2025/03/24

Send us a text AI adoption in Ireland is growing fast – it’s up from 49% to 91% in just one year, according to a new report from Microsoft and Trinity College Dublin. While big companies are leading the way, many SMEs and public sector organisations are still figuring out how to make it work in practice. So what does AI adoption actually look like on the ground in Ireland – and where are the real opportunities? Tune in to find out how Irish people and organisations are adapting to AI.&n...

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15:06

Ep 42: Long Listen with Maria Walsh MEP

AI SIX Podcast ·

2025/03/22

Send us a text What if a fake image of you spread online — and no one could stop it? In this episode, I sit down with Maria Walsh, Member of the European Parliament (MEP) for Midlands North West in Ireland, to discuss the rise of deepfakes — and her fight to change that. Maria shares her personal experience of being targeted by deepfake content and explains how she’s pushing for tougher laws, both at EU and Irish levels, to protect victims — especially women and young girls, who make up...

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6:06

Ep 41: Rethinking Search: Why I’m Using Perplexity AI...

AI SIX Podcast ·

2025/03/21

Send us a text Search marketing is changing fast. Google’s dominance is being challenged as AI-driven search tools are making it more conversational and context-based. One tool that’s changing how I search is Perplexity AI. Unlike Google, which ranks websites based on algorithms and backlinks, Perplexity works differently—it doesn’t just serve up a list of links. Instead, it gives direct answers, summarised insights, and referenced sources all within its dashboard. Tune in to discover how AI ...

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6:02

Ep 40: Who does our AI-generated content belong to?

AI SIX Podcast ·

2025/03/20

Send us a text I polled my connections on LinkedIn and asked them: ‘What is stopping you from adopting AI for marketing? And, one response I received is the topic for today’s episode. ‘Who really owns our AI-generated content?’ Thank you Paula, for such a thought-provoking question. The answer to this question lies in the AI legislation but also is determined in courts of law. Laws governing AI-generated content vary widely across countries, with most emphasising human autho...

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5:50

Ep 39: AI Ghostwriting: Speak First, Write Later

AI SIX Podcast ·

2025/03/19

Send us a text What if you could create content without ever touching a keyboard? I’ve been testing VoicePal, an AI tool that turns spoken thoughts into structured content, and it’s completely changed the way I work. In this episode, I’ll share why speaking first unlocks creativity, how AI ghostwriting can refine your ideas, and why you might want to ditch the keyboard for good. In the last episode I talked about the value of AI voice tools for marketing. Today I’m bringing you a favour...

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6:08

Ep 38: How to Use AI Voice in Marketing

AI SIX Podcast ·

2025/03/18

Send us a text Your voice is your stream of consciousness—ideas forming in real time, flowing from thought to speech in nanoseconds. But are we using it enough in marketing? In this episode, I’ll explore why voice is the most natural way to ideate, how AI voice synthesis can extend that power, and why we should be speaking more, not less, in our creative process. Today, I’m talking about the value of voice – your voice and AI voice. As a trained broadcast journalist, professional ...

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5:43

Ep 37: NotebookLM: Turning Words into Conversations

AI SIX Podcast ·

2025/03/17

Send us a text I had an idea—what if I uploaded a chapter of my book Public Sector Marketing Pro into Google’s NotebookLM and asked it to have a two-way conversation about how digital communications in government have transformed post-pandemic? Well, that’s exactly what I did. Welcome to the AI Six podcast. In today’s episode you’ll hear a fascinating AI-generated discussion—where NotebookLM acts as both interviewer and analyst, breaking down key insights from my book, Public Sector Marketing...

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16:54

Ep 36: Long Listen with Kae Skinner

AI SIX Podcast ·

2025/03/15

Send us a text In this episode, I chat with Kae Skinner, Communications Manager at Kent County Council, about how her team is harnessing AI to revolutionise content creation — all while navigating tight public sector budgets. From creating AI-driven campaigns for Trading Standards to building virtual "community wardens," Kae explains how her team keeps residents informed, combats scams, and embraces innovation without sacrificing authenticity. Tune in to discover how AI is help...

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5:19

Ep 35: How to Create a Custom ChatGPT

AI SIX Podcast ·

2025/03/14

Send us a text Have you ever wished ChatGPT could be more tailored to your needs? Maybe you want it to generate content in your brand’s tone of voice, answer customer FAQs, or even help streamline your workflow. Well, now you can. In this episode, I explain how to create a Custom ChatGPT to match your brand’s voice, streamline your workflow, and automate key tasks. Tune in for a step-by-step guide on setting up your own Custom ChatGPT and real-world use cases for marketers, social...

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6:16

Ep 34: Microsoft Copilot: A Marketer's Best AI Friend

AI SIX Podcast ·

2025/03/13

Send us a text Have you noticed how much time you spend writing content briefs, crafting social media posts, or analysing marketing data? What if there was an AI assistant already built into the tools you use everyday that could transform your workflow? Today's episode is all about why Microsoft Copilot is quickly becoming a marketer's best AI friend. What is it? What makes it particularly valuable for marketers? Need More Support? If you’re ready to explore how AI can make your marketing ...

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