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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

45:25

Episode 296 - Unprepared to Entrepreneur with ...

The Extraordinary Business Book Club ·

2021/12/06

'What's the worst that can happen?' It might not sound like the most positive of mantras, but that simple question lies behind Sonya Barlow's astonishing success: one of 2020's Most Influential Women in Tech, a top 50 BAME entrepreneur, LinkedIn's Changemaker 2021 for Gender Diversity and Inclusion and Marie Claire's Future Shaper 2020. Her determination to learn from failure and her remarkable resilience have not only driven her career as an entrepreneur, they're what made writing a book possible

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39:41

Episode 295 - Book production secrets with Jo Bottrill

The Extraordinary Business Book Club ·

2021/11/29

What's the magic by which the Word document you've been working on for so many weeks and months is transformed into a book? Jo Bottrill, head of Newgen UK, is a book production expert who's worked with thousands of authors to perform exactly that magic, and in this conversation he not only demystifies the production process but also explains what you as the author can do to make it as smooth and effective as possible. From copy-editing to repurposing for multiple formats, typesetting to cover

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32:17

Episode 294 - Built on Rock with Michael Buckworth

The Extraordinary Business Book Club ·

2021/11/22

"Talk to anybody who will listen about your idea. That's the way that you improve it." Michael Buckworth is an anomaly: a lawyer who's also an entrepreneur. He founded the only UK law firm working exclusively with startups, and he's the author of Built on Rock: The busy entrepreneur’s legal guide to start-up success. If you're setting up a new business, you're already interested, amiright? But even if you're not, there's a huge amount to learn here about how to develop your intellectual property

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36:15

Episode 293 - The Long Game with Dorie Clark

The Extraordinary Business Book Club ·

2021/11/15

'You have to be good enough and you have to be persistent, [and] if you combine those two things together, then if you keep putting yourself in new situations, eventually there is going to be something that clicks.' Dorie Clark is very clear that creating content - sharing your ideas - is an essential part of building your reputation as an expert. But she's living proof that it doesn't happen overnight - with writing, as with relationships, you have to play the long game. Now one of the most

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30:50

Episode 292 - Lunchtime Learning with Lucy Ryan

The Extraordinary Business Book Club ·

2021/11/08

'I came to writing really late. I was told I couldn't write... I had no first degree. I came to learning at 40 plus with an idea that I couldn't write, but I still loved learning. So it's been a total joy. It's like, wow, you can do that too, you can learn in another way. Writing... gets more and more joyous.' Dr Lucy Ryan started writing Lunchtime Learning for Leaders mid-pandemic, in response to the frantic cries for help from leaders grappling with the huge issues facing them but little time for

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32:45

Episode 291 - The Art of Questions with Michael Leckie

The Extraordinary Business Book Club ·

2021/11/01

'It's not that you're wrong. You're just no longer right. And that's a big difference.' Michael Leckie has built his career on asking good questions at the right time, and in his book The Heart of Transformation he talks about 'operationalizing curiosity' as one of the capabilities that drive successful transformation in organizations. Questions are also core to creating a powerful business book: questions for yourself, and for your reader. In this fascinating conversation we talk about change,

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31:03

Episode 290 - The Best Bits: Words have power

The Extraordinary Business Book Club ·

2021/10/25

"We sometimes forget the value, or the power, or the impact of words because, 'Hey, we're speaking the whole time, or we're writing the whole time... it's only me, how powerful can it be?' So we say things that are the wrong things to say, or we miss our opportunities. If you have an opportunity to get a message across and you just treat it casually or you fluff it or you don't prepare, then that's a shame." This insightful comment from Jeremy Kourdi was the inspiration for this Best Bits episode,

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31:45

Episode 289 - Medium, message and meaning with Jeremy...

The Extraordinary Business Book Club ·

2021/10/18

'Why would you write 28 books? To get good at some of the stuff that you're writing about.' As well as writing those 28 books, Jeremy Kourdi has experience of senior leadership at The Economist, Duke University and the CMI. It's fair to say he has an all-round perspective on the value of content in business thinking, and in this fascinating conversation he reveals his own approach to writing as well as his thoughts on the value of words more generally. As content creators, we have a responsibility

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31:09

Episode 288 - Why weren't we taught this at school?...

The Extraordinary Business Book Club ·

2021/10/11

'I would encourage every author to have their own-book-shaped plan and their own-marketing-shape plan that is theirs, because that is what creates the books that really reflect our own message and that are really full of integrity.' If you're tired of formulaic approaches or cynical marketing tactics, this will be a breath of fresh air. Alice Sheldon had a powerful message to share but found the obvious writing route and standard marketing tactics didn't sit well with her. So she created an

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35:08

Episode 287 - Writing and happiness with Megan Hayes

The Extraordinary Business Book Club ·

2021/10/04

'The individual is a research project, every time we try something new we're being a kind of scientist in our own life.' Megan Hayes studied the links between writing and happiness, and the first thing she discovered is that it's both more powerful and more complex than we think. Yes, 'getting it all down on paper' is a great way to process a difficult experience, but it turns out a writing habit can also help us be more creative, more energised and more effective OFF the page. We talk about

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40:33

Episode 286 - Things that editors hate (and how to...

The Extraordinary Business Book Club ·

2021/09/27

When you're writing a business book - or indeed any business writing - WHAT you're saying is the most important thing, of course. But HOW you say it can make all the difference as to how people read it. I asked a group of editors what really pushed their buttons, and compiled this run-down of mistakes to avoid if you want to make a good impression. This is especially important if you're submitting a book proposal, but nailing this stuff will improve your credibility with all sorts of readers.

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35:03

Episode 285 - Inclusive AF with Jen O'Ryan

The Extraordinary Business Book Club ·

2021/09/20

'They need to be able to 'get' the concepts that I'm trying to convey in whatever space they have available on the top of their phone screen.' Used to writing for an academic audience, Dr Jen O'Ryan quickly realised that she needed take a very different approach for her business book if she wanted it to make a difference. And she really wanted it to make a difference. In this episode we talk about diversity and inclusion, in the workplace in general but also in publishing, about relearning how to

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32:37

Episode 284 - The Art of Enough with Becky Hall

The Extraordinary Business Book Club ·

2021/09/13

'How can we fall back in love with the idea of enough as a way of living, so that we stop striving and start thriving?' The Art of Enough is the challenge of our age, says Becky Hall: as individuals and as a society we're beset on the one hand by scarcity (feeling inadequate, being under-resourced) and on the other by excess (overwhelm, over-consumption). Our personal and business goals are dictated by a relentless growth imperative that neither we nor the planet can sustain. In this powerful

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44:56

Episode 283 - Exponential with Azeem Azhar

The Extraordinary Business Book Club ·

2021/09/06

Humans don't easily 'get' exponential growth - we've evolved in a linear world, and the pace of change we're facing now can leave us wrong-footed and disoriented. But Azeem Azhar argues that we need to get to grips with it, and fast, if we're to thrive in the modern world. We also talk about synergistification, aligning your content creation and community to build your brand and your business (ok it's not a word, but it should be). Insightful and intriguing, this is definitely not an episode to

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33:36

Episode 282 - Author-speakers with Bobbie Carlton

The Extraordinary Business Book Club ·

2021/08/09

'Author-speakers... are often people who are true thought leaders, on a mission to share their knowledge. And yes, there are people who blog and there are people who post on social media and there are people who do podcasts. But... to really achieve that thought leadership, visionary status, there's got to be a book.' Speaking and writing go together naturally, but how can you make the most of both? Bobbie Carlton has an extraordinary breadth of experience helping writers and speakers - particularly

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35:50

Episode 281 - Mental fitness with Jodie Rogers

The Extraordinary Business Book Club ·

2021/08/02

'There's something about the writing process, the words on the page, just holding you accountable in some way to your thinking.' Jodie Rogers has identified the real competitive advantage for today's organisations: the mental fitness of the people working there. But as she points out, it takes more than an elearning module on how to take an afternoon walk to unlock the benefits of a workforce that's not just avoiding mental ill health, but positively mentally fit. She also talks honestly and

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23:42

Episode 280 - The Best Bits: The joy of business books

The Extraordinary Business Book Club ·

2021/07/26

We talk a lot on this show about the grind of writing business books, and indeed of business in general, but there's a lot of joy to be found in the process too. This Best Bits episode celebrates all those moments, from the creative peace of the early morning start to the excitement of the book launch. Wherever you're at, there's a bit of raw joy here to inspire you on your journey. With joyful moments from: Minter Dial on the bliss of early mornings Dre Baldwin on the pleasure of getting the

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27:53

Episode 279 - Wot the Book! with Leanne Hamley

The Extraordinary Business Book Club ·

2021/07/19

'We wanted to explore how books, which seem to be a real missing link in the corporate world, could be brought in and really used to enhance people's development... If I could step away from everything and invest in myself, what does that look like?' If there's one experience common to pretty much every business sector in every industry over the last 18 months, it's screen fatigue. Which is a challenge for learning and development professionals who also care about wellbeing: sure, people need to

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40:24

Episode 278 - Boring2Brave with Mark Choueke

The Extraordinary Business Book Club ·

2021/07/12

'Be a bit braver with what you define to be a business book, you don't need to follow a template.' Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is here to change all that. His passionate call for bravery in B2B marketing is transforming the industry, and he applied exactly that same thinking to writing his business book too. Forget the templates and

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32:23

Episode 277 - Making Workshops Work with Penny Pullan

The Extraordinary Business Book Club ·

2021/07/05

Penny Pullan was talking about virtual leadership and running virtual events long before it was fashionable - now that the rest of the world has caught up, she's leading the way in making virtual and hybrid events (which are surely the future) not just possible, but powerful. Most people at work have sat through interminable Zoom meetings over the last 18 months, few of us have experienced the kind of energy and engagement that Penny can bring. In this conversation she reveals some of the techniques

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