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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

21:57

Start the Week: ABC to review its radio ratings...

Unmade: media and marketing analysis ·

2023/03/19

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* The ABC wakes up to its radio ratings crisis* Another anti-siphoning delay?* We can reveal that Meta’s Dan Sinfield has joined the Premium Content Alliance* News Corp links up with Samsung TV, and introduces Total CommerceToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: ABC hires consultants amid nationwide radio ratings slump* Unmade: ABC Radio National’s ratings oblivion* The

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44:31

What the retail media industry needs to do next

Unmade: media and marketing analysis ·

2023/03/08

Welcome to an audio-led edition of Unmade in which we share the final session of last week’s RE:Made - Retail Media Unmade conference. Last week’s RE:Made closed with a landmark panel. For the first time, the bosses of the retail media networks for Australia’s biggest two supermarkets shared the same stage.Mike Tyquin, managing director of Woolworths’ Cartology; Paul Brooks, general manager of Coles360; Pippa Leary, MD of client product for News Corp; and Melissa Wyness, chief media and operating

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19:42

Start the Week: How the TV networks are planning a...

Unmade: media and marketing analysis ·

2023/03/06

Welcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* Australia’s TV networks plot a BVOD exchange* Introducing Australia’s new audience measurement service - Iris* The continued rise of retail media* New data suggests more people are consuming subscription video than free TVToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Australian: The not so secret rise of retail media networks* Australian Financial Review: TV industry asks tech to help build

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36:11

Nearly time to turn off the transmitters. The viewing...

Unmade: media and marketing analysis ·

2023/03/01

Welcome to an audio-led edition of Unmade.TV’s inflection point is coming. Any time now (or maybe it happened in the last few weeks), the proportion of the Australian population who watch television the traditional way will fall below half for the first time.But as fast as traditional ways of watching are falling, new viewing habits are forming - or that’s what the data in Think TV’s regularly produced Fact Pack suggests.Analysis of OzTam data for the second half of last year by Think TV suggests

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22:07

Start the Week: Local podcast spend revealed; Another...

Unmade: media and marketing analysis ·

2023/02/26

Welcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* Australia’s podcasting spend revealed* Another HBO extension for Foxtel* A Logies mystery* Will the government take on the networks on quotas?* What we learned from results seasonToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* IAB Australia: Digital Audio Advertising Spend Surges To $221m In Australia* The Australian: Foxtel poised to ink multi-year deal with US media giant Warner Bros Discovery*

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18:29

Start the Week: Meta launches paid verification;...

Unmade: media and marketing analysis ·

2023/02/19

Welcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* Meta launches paid verification (but that’s not the bit worth paying for);* Adland prepares for the downturn;* What to expect in the last big week of results seasonToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Meta Newsroom: Testing Meta Verified to Help Creators Establish Their Presence* The Australian: ABC’s triple apology to Kamahl over Phillip Adams tweet misses the mark* Australian

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37:48

Spinach's Ben Willee on the meaning of Nine's...

Unmade: media and marketing analysis ·

2023/02/15

Welcome to an interview-led edition of Unmade. Today’s primary focus is Melbourne media veteran Ben WilleeFor a second week in a row, Unmade’s podcast features a Melbourne based media expert called Ben. This week’s guest is Ben Willee, GM and media director of the WPP-aligned Spinach Advertising. Willee has been with Spinach for the last 11 years. Earlier in his career he spent a decade with IPG’s Initiative, in London and Melbourne.The interview, with Unmade’s Tim Burrowes, focuses on the short

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26:17

Start the Week: A Seven-HT&E merger?; Breaking Bad...

Unmade: media and marketing analysis ·

2023/02/12

Welcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:* M&A chat: a tie-up between Seven West Media and HT&E?;* Results season - How News Corp fared and the outlook for SWM, Southern Cross Austereo, Enero and Domain this week;* Breaking Bad pulls in the Super Bowl attention;* How Married At First Sight is killing the oppositionToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Australian Financial Review: Seven eyes plan to create Australia’s next $1

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48:27

Ben Shepherd on why retail media is up with adwords...

Unmade: media and marketing analysis ·

2023/02/08

Welcome to an interview-led edition of Unmade. Today’s primary focus is Ben Shepherd’s first in depth interview since joining Dentsu as chief investment officer. Talking DentsuIn the first Unmade podcast interview of the year, Dentsu’s new chief investment officer Ben Shepherd joined Unmade’s Tim Burrowes.In the wide-ranging interview, Shepherd explains why he sees retail media as one of the most elegant, “wealth creating” media developments since adwords; he argues that there’s nothing wrong with

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25:45

Start the Week: Catalano and Janz both make moves;...

Unmade: media and marketing analysis ·

2023/02/05

Welcome to Start the Week, our Monday morning scene-setter for the week ahead.Today:News Corp gears up for results week, and weighs cuts with ‘Audience 25’ project;Will the new quotas be a boost for Foxtel’s HBO hopes?Chris Janz prepares to exit stealth modeANZ invests in Antony Catalano’s real estate play;Has the TV ad market peaked?Today’s episode feature Tim Burrowes and Abe UdyFurther reading:Sydney Morning Herald: Murdoch’s News Corp Australia prepares to slash costs by $20 millionSydney

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32:10

The year in review: CMO moves; brand crises; a...

Unmade: media and marketing analysis ·

2022/12/18

Welcome to the final Start the Week podcast of 2022, in which Tim Burrowes and Abe Udy look back on the ten biggest stories of the year.Brand PR crises of 2022:* Unmade: Has Qantas got a brand crisis or just a PR problem?* Unmade: Optus writes a new chapter in the crisis handbookThe big marketer moves:* Unmade: Biggest CMO move of the year - Thinking Smart* Unmade: Lisa Ronson departs one of the biggest CMO roles, but how to mark her Coles scorecard?* Unmade: Marketers on the move - Melissa Hopkins

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19:00

Start the Week: Ten swings for the cricket; Musk goes...

Unmade: media and marketing analysis ·

2022/12/11

Welcome to the Start the Week podcast, looking at the agenda for the week ahead. Today:* Ten closes on cricket rights* Another chaotic weekend inside the brain of Elon Musk* Paul Barry set for Media Watch recordToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Australian Financial Review: Ten vows to ‘restore cricket to former prominence’ after $200m+ bid* The Australian: Cricket chiefs face final pitches for broadcast rights* The Australian: Paul Barry signs on to top Media Watch

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23:01

StW: Brand trouble from the bondage bear; The Twitter...

Unmade: media and marketing analysis ·

2022/12/04

Welcome to the Start the Week podcast. Today:* Anti-siphoning lobbying goes into overdrive* Will TikTok and YouTube be pulled into the News Media Bargaining Code?* What the Balenciaga scandal says about fashion mags* Musk’s feeble “Twitter Files”* The war at The Market HeraldToday’s episode feature Tim Burrowes and Abe UdyFurther reading:* Sydney Morning Herald: TikTok, YouTube could be targeted under Australia’s media code* Australian Financial Review: Seven, Nine, Ten fight to keep sport on free

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20:00

StW: New faces at Today and A Current Affair; Winners...

Unmade: media and marketing analysis ·

2022/11/27

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:* Winners and losers of the TV ratings year* All change at A Current Affair and Today* Mick Molloy’s return to Triple MFurther reading:* Australian Financial Review: TV ratings spark fighting and soul-searching among executives* The Australian: Seven casts a wide sports net* Mumbrella: OzTam ratings 2022: Seven retains total audience crown, while Nine keeps key demos* Unmade: In

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54:33

Marketing in 2023 with Nick Garrett, Naomi Johnston,...

Unmade: media and marketing analysis ·

2022/11/24

Today’s edition features highlights from last week’s live event in Melbourne where our panel discussed the year just gone, and the outlook for marketing in 2023.Last Tuesday saw Unmade’s first live event in Melbourne, with 70 or so guests joining us at the Grace Darling in Collingwood for on on stage debate about the industry’s direction of travel.The panel featured Nick Garrett, partner at Deloitte Creative; Naomi Johnston, GM of Havas Media; Richard Curtis, owner of Futurebrand Australia and

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22:56

StW: The journo departure lounge; Return of Twitter's...

Unmade: media and marketing analysis ·

2022/11/20

Welcome to the Start the Week podcast looking at the agenda for the week ahead. Today:* Lisa Wilkinson leaves The Project* Chris Dore leaves The Australian* Peter Fray takes a break from Crikey* Elon Musk gives up on brand safety, and reinstates Twitter’s most toxic - Jordan Peterson, Donald Trump, Kanye West and Andrew Tate* How the sausage is made in newspaper readership dataFurther reading:* Sydney Morning Herald: Top News Corp editor departed after lewd comments towards woman* Sydney Morning

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29:14

The Unmakers: Jamie Harding, CEO of Theatrix - the...

Unmade: media and marketing analysis ·

2022/11/15

In today's episode of The Unmakers, Unmade’s Tim Burrowes talk to Jamie Harding, founder and CEO of streaming platform Theatrix.Theatrix targets arts-loving consumers who want to recapture the experience of attending the theatre, at home.Still at an early stage, the platform has launched and begun to sign up subscribers at a fee of $8 per month.The content offered by Theatrix is filmed arts performances including theatre and dance.In the interview, Harding talks about how Theatrix was conceived, and

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21:39

Start the Week: Why 2GB split with Jim Wilson;...

Unmade: media and marketing analysis ·

2022/11/13

Welcome to the Start the Week podcast, looking at the agenda for the week ahead.Today:* Cricket, Olympics and tennis rights play out* Who won the TV ratings week* Why 2GB moved on from Jim Wilson;* Kyle & Jackie O’s unusual ratings jump* Communications minister on the stalled media regulations* Did the news media bargaining code work?* More chaos at TwitterFurther reading:* The Australian: Cricket Australia eyeing off a pre-Christmas broadcast rights deal* Sydney Morning Herald: Olympic bosses fly

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21:35

Start the Week: Musk's 'thermonuclear' threat to...

Unmade: media and marketing analysis ·

2022/11/06

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead.Today:* Twitter lays off half its staff, including most of the Australian team* Musk threatens ‘thermonuclear’ retaliation against marketers who cancel advertising;* Nine closes in on tennis rights extension as cricket bidding opens* The ABC prepares for radical management restructureToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at

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37:29

Why Ooh Media's Cathy O'Connor has been anything but...

Unmade: media and marketing analysis ·

2022/11/03

Welcome to an audio-led edition of Unmade.Today’s interview features Ooh Media boss Cathy O’Connor reflecting on her first two years with the company, while further down we have the details of a red day on the Unmade Index.In today’s Unmade interview, I chat to Cathy O’Connor as she approaches the two year mark with Ooh Media.We cover a lot of ground, beginning with her reminding me that when she took the job I’d (wrongly) suggested she might find it boring, after the excitement of running Lachlan

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283 results

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