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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:49:58

The Facebook Journey with Steve Hatch

The Places We"ll Go Marketing Show ·

2021/06/30

Who is Steve Hatch? In his role as Facebook’s Vice President for Northern Europe, Steve manages all business operations and strategy in the region as well as leading the UK team. Steve was the first Regional Director for the UK and has overseen its growth in operations to over 3000 people across its London offices. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

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00:47:47

Un-stereotyping advertising with Aline Santos

The Places We"ll Go Marketing Show ·

2021/06/23

WHO IS ALINE SANTOS? Aline believes in putting people front and centre in everything that she does. Using insights to develop and market products and ideas that add real value to people’s lives is what energizes her. This is why helping to redefine “Dove Campaign -Real Beauty” in the 90’s and the “Dirt is Good” campaign with OMO in the past 10 years – shaped Aline's career. Another huge passion point has been to empower women to live their full potential at home, in the workplace and in society

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00:45:51

The Marketing Seminar with Seth Godin

The Places We"ll Go Marketing Show ·

2021/06/16

Who is Seth Godin? For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. He has spent most of his professional life as a writer. Seth has published 19 bestselling books. These books are a great way to go deep into a concept, and Seth thinks many of them stand the test of time. Seth's latest book is called "The Practise". Like the one before, "This is Marketing" , both were bestsellers. In 2015, Seth created the altMBA. It’s a life-changing

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00:47:22

Getting the "Best Out Of Me" (BOOM) - Will Greenwood...

The Places We"ll Go Marketing Show ·

2021/06/04

He was an integral member of the England Rugby World Cup Winning team in 2003. Since retiring from professional rugby, Will has established himself as a leading rugby analyst and motivational speaker. Combined with the lows of injury setbacks, personal tragedy and also self-doubt, will provides a gripping insight in to the studied determination that is needed to achieve in any arena.

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00:45:38

Leading at Speed with Sophie Devonshire, CEO at The...

The Places We"ll Go Marketing Show ·

2021/05/27

WHO IS SOPHIE DEVONSHIRE? Sophie started her career in brand management with Procter & Gamble and Coca-Cola & worked consultancy/agency side with Interbrand, Leo Burnett and The Caffeine Partnership as well as founding, growing and selling her own e-commerce business. She has seen that the smartest leaders in business understand that building connections and sharing stories and ideas with peers can be energising and a powerful accelerator to success. So that's why she is completely

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00:42:20

Lessons From a World Cup Winner with Sir Clive...

The Places We"ll Go Marketing Show ·

2021/05/17

WHO IS SIR CLIVE WOODWARD RUGBY Clive played International Rugby for England 20 times between 1980 & 1984 also went on two British & Irish Lions tours. Clive is best known as the Winning Head Coach who led England to World Cup glory in Australia in 2003. OLYMPICS: In 2006 Clive joined the British Olympic Association as Team GB's Director of Sport to support the national coaches and athletes at the Beijing and Vancouver Olympics, and went on to deliver Team GB's most successful Olympic Games

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00:46:35

Mastering Customer Success with Charlie Dawson,...

The Places We"ll Go Marketing Show ·

2021/05/17

WHO IS CHARLIE DAWSON Charlie established The Foundation in 1999 with the aim of helping organisations be more sustainably successful by being customers not financially led. His original inspiration came from working on a new car company launch, Daewoo, that did this by happy accident to great effect, breaking records for speed of growth and disrupting an inward-looking market. Previous clients include: HSBC, Morrisons, eBay, Harvey Nichols and Eurostar WHAT YOU'LL LEARN ⭕ Seeing the world from

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00:45:52

Lessons From Three Decades at Unilever - Conny...

The Places We"ll Go Marketing Show ·

2021/05/06

WHO IS CONNY BRAAMS As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. Conny’s broad international business experience and her track record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing. Externally, she has been recognised in

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00:45:38

Big Thinking: Thinking Big with Richard Huntington,...

The Places We"ll Go Marketing Show ·

2021/04/30

Key Takeaways Marketing is not double maths Need to be exposed to weird shit/randomness Balance of logic and magic Always root everything in the business objective Bring the outside in Passion is a winning ingredient Use your own experiences to guide your thinking and feeling at the beginning of the thinking journey Healthy conflict is important Who is Richard Huntington? Richard looks after the strategic output across all brands in the Saatchi & Saatchi London group. In his role as

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00:48:38

Making Global Change with James Brett, Founder of...

The Places We"ll Go Marketing Show ·

2021/04/20

WHO IS JAMES BRETT James is the Founder of Plant for Peace, a global initiative aimed at bringing sustainable stability to countries crippled by conflict by the creation of horticultural cooperatives. It’s a remarkable initiative currently focused on Afghanistan, where James has singlehandedly addressed 55,000 tribal elders urging them to stop growing poppies - the source of much of the world’s heroin - and start growing pomegranates instead. The ‘fruits’ of this initiative is a range of

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00:44:15

Finding Happiness with Sarah Warby, Chief Customer...

The Places We"ll Go Marketing Show ·

2021/04/08

Key Takeaways - Motivated by culture, doing something I am strong at, and learning - Need to kiss frogs to find the "click" - Avoid "I will be happy when" - Happy brains are more successful - 10% circumstances, 90% what you do with it - Had to re-build at Unilever and spend 6 months eating humble pie - Doesn't want her kids being sheep and frightened Who is Sarah Warby? Sarah is a marketeer, a growth officer, a non-exec director, and an amateur painter. She learned the ropes in Unilever, lived in

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00:46:01

Finding Your Purpose with Sherilyn Shackell, Founder...

The Places We"ll Go Marketing Show ·

2021/03/26

WHO IS SHERILYN SHACKELL? Sherilyn Shackell, is the founder and CEO of The Marketing Academy. A former recruiter who was living her life for reasons that didn’t line up with her values, a near-death experience in her early forties led Sherilyn on a journey to find her purpose. The Marketing Academy is a unique 'not for profit organisation dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing

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00:45:48

Working with Media Agencies with Kate Rowlinson,...

The Places We"ll Go Marketing Show ·

2021/03/19

WHO IS KATE ROWLINSON? Kate is CEO of MediaCom UK and has been part of the MediaCom family for ten years. Having worked across EMEA and APAC regions, she brings a wealth of global experience; as well as her passion for the People First culture. She sits on the Stella Advisory Board – WPP’s women’s leadership group set up to increase the number of women in senior executive roles across the group – while also acting as a mentor on Groupm’s 50:50 programme - which aims to achieve an equal gender

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00:48:14

The Places We'll Go Show with Craig Inglis, Chairman...

The Places We"ll Go Marketing Show ·

2021/03/09

WHO IS CRAIG INGLIS? Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays. He joined John Lewis in 2008 as Head of Brand Communications and became Marketing Director in 2010. After 12 amazing years, he decided it was time to move on and is now the non-executive Chairman of the Marketing Society since 2018. Outside of work, Craig is generally busy with his four kids, loves running, cycling, golf and snowboarding. WHAT YOU'LL LEARN 1. What is creative marketing 2

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00:48:14

How to Build Trust with Rachel Botsman, Author: ‘Who...

The Places We"ll Go Marketing Show ·

2021/02/26

WHO IS RACHEL BOTSMAN? Rachel Botsman is passionate about helping people understand how trust works in the modern world. Her ideas aim to inspire people to think with more humility, talk more openly, or act more meaningfully. She is the author of two highly acclaimed books and a Trust Fellow at Oxford University’s Saïd Business School. Her podcast series, Trust Issues, is available on iTunes and Spotify. Her articles on trust have appeared in the WSJ, Financial Times, Wired, New York Times,

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00:44:45

Scaling a Start-Up with Carrie Longton, Co-founder,...

The Places We"ll Go Marketing Show ·

2021/02/19

WHO IS CARRIE LONGTON? Co-founder of Mumsnet.com, Mum of three tech-savvier-than-me kids, cake-maker, runner, new wild swimmer and seaside lover. Mumsnet is part of the landscape now, but back in 1999, it was just another tech startup. By 2018 Mumsnet had 1.3 billion page views from 119 million unique users and revenue of £8.6 million. And then Carrie found out she had cancer. Carrie’s treatment worked and she is now in good health. And Mumsnet continues to thrive.

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00:45:20

Exploring Mental Health with Jack Green OLY, Double...

The Places We"ll Go Marketing Show ·

2021/02/11

WHO IS JACK GREEN? Jack Green was incredibly lucky to have a 10-year career as a professional athlete where he represented Great Britain and England in the 400m hurdles and 4x400m relay at two Olympic Games (London 2012 and Rio 2016), three World Championships, two European Championships and a Commonwealth Games. After retiring from track and field he moved into the corporate well-being sector where he led on and delivered a well-being strategy during COVID-19 for BBC Studios. He has now launched

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00:48:31

Becoming a FTSE 100 Business Leader with Margaret...

The Places We"ll Go Marketing Show ·

2021/02/05

WHO IS MARGARET JOBLING? In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica. Some of her key achievements include launching Dove deodorant across Europe; delivering the first-ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign. Margaret launched the first-ever award-winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand. Margaret lives

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00:46:13

Building an Effective Network with Oli Barrett,...

The Places We"ll Go Marketing Show ·

2021/01/28

WHO IS OLI BARRETT? Oli Barrett is a connector of people and ideas. Maker of impactful introductions. Interviewer and host of virtual and in-person events. Creator of the Build a Better Network course. A shareholder in several companies, including Calm.com (the mindfulness app, based in the US), Troubadour Theatres (creating new entertainment spaces in London and beyond) and Grasp (changing the way organisations connect). Host of The Lens podcast (with Business in the Community) and numerous live

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00:47:20

Marketing in 2021 with Keith Weed, Independent...

The Places We"ll Go Marketing Show ·

2021/01/21

WHO IS KEITH WEED? Keith Weed CBE was Unilever's CMO, responsible for the marketing and communications functions, a role which also includes leadership of Unilever's sustainability agenda and the Unilever corporate brand. He held this role from 2010-2019. In 2016 he was LinkedIn's second most influential writer on the platform in the UK. And in 2017 he was named the most influential CMO globally by Forbes. He was also voted as the Marketers Marketer of the Year by Campaign readers. WHAT YOU'LL

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