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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:45:38

Big Thinking: Thinking Big with Richard Huntington,...

The Places We"ll Go Marketing Show ·

2021/04/30

Key Takeaways Marketing is not double maths Need to be exposed to weird shit/randomness Balance of logic and magic Always root everything in the business objective Bring the outside in Passion is a winning ingredient Use your own experiences to guide your thinking and feeling at the beginning of the thinking journey Healthy conflict is important Who is Richard Huntington? Richard looks after the strategic output across all brands in the Saatchi & Saatchi London group. In his role as

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00:48:38

Making Global Change with James Brett, Founder of...

The Places We"ll Go Marketing Show ·

2021/04/20

WHO IS JAMES BRETT James is the Founder of Plant for Peace, a global initiative aimed at bringing sustainable stability to countries crippled by conflict by the creation of horticultural cooperatives. It’s a remarkable initiative currently focused on Afghanistan, where James has singlehandedly addressed 55,000 tribal elders urging them to stop growing poppies - the source of much of the world’s heroin - and start growing pomegranates instead. The ‘fruits’ of this initiative is a range of

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00:44:15

Finding Happiness with Sarah Warby, Chief Customer...

The Places We"ll Go Marketing Show ·

2021/04/08

Key Takeaways - Motivated by culture, doing something I am strong at, and learning - Need to kiss frogs to find the "click" - Avoid "I will be happy when" - Happy brains are more successful - 10% circumstances, 90% what you do with it - Had to re-build at Unilever and spend 6 months eating humble pie - Doesn't want her kids being sheep and frightened Who is Sarah Warby? Sarah is a marketeer, a growth officer, a non-exec director, and an amateur painter. She learned the ropes in Unilever, lived in

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00:46:01

Finding Your Purpose with Sherilyn Shackell, Founder...

The Places We"ll Go Marketing Show ·

2021/03/26

WHO IS SHERILYN SHACKELL? Sherilyn Shackell, is the founder and CEO of The Marketing Academy. A former recruiter who was living her life for reasons that didn’t line up with her values, a near-death experience in her early forties led Sherilyn on a journey to find her purpose. The Marketing Academy is a unique 'not for profit organisation dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing

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00:45:48

Working with Media Agencies with Kate Rowlinson,...

The Places We"ll Go Marketing Show ·

2021/03/19

WHO IS KATE ROWLINSON? Kate is CEO of MediaCom UK and has been part of the MediaCom family for ten years. Having worked across EMEA and APAC regions, she brings a wealth of global experience; as well as her passion for the People First culture. She sits on the Stella Advisory Board – WPP’s women’s leadership group set up to increase the number of women in senior executive roles across the group – while also acting as a mentor on Groupm’s 50:50 programme - which aims to achieve an equal gender

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00:48:14

The Places We'll Go Show with Craig Inglis, Chairman...

The Places We"ll Go Marketing Show ·

2021/03/09

WHO IS CRAIG INGLIS? Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays. He joined John Lewis in 2008 as Head of Brand Communications and became Marketing Director in 2010. After 12 amazing years, he decided it was time to move on and is now the non-executive Chairman of the Marketing Society since 2018. Outside of work, Craig is generally busy with his four kids, loves running, cycling, golf and snowboarding. WHAT YOU'LL LEARN 1. What is creative marketing 2

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00:48:14

How to Build Trust with Rachel Botsman, Author: ‘Who...

The Places We"ll Go Marketing Show ·

2021/02/26

WHO IS RACHEL BOTSMAN? Rachel Botsman is passionate about helping people understand how trust works in the modern world. Her ideas aim to inspire people to think with more humility, talk more openly, or act more meaningfully. She is the author of two highly acclaimed books and a Trust Fellow at Oxford University’s Saïd Business School. Her podcast series, Trust Issues, is available on iTunes and Spotify. Her articles on trust have appeared in the WSJ, Financial Times, Wired, New York Times,

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00:44:45

Scaling a Start-Up with Carrie Longton, Co-founder,...

The Places We"ll Go Marketing Show ·

2021/02/19

WHO IS CARRIE LONGTON? Co-founder of Mumsnet.com, Mum of three tech-savvier-than-me kids, cake-maker, runner, new wild swimmer and seaside lover. Mumsnet is part of the landscape now, but back in 1999, it was just another tech startup. By 2018 Mumsnet had 1.3 billion page views from 119 million unique users and revenue of £8.6 million. And then Carrie found out she had cancer. Carrie’s treatment worked and she is now in good health. And Mumsnet continues to thrive.

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00:45:20

Exploring Mental Health with Jack Green OLY, Double...

The Places We"ll Go Marketing Show ·

2021/02/11

WHO IS JACK GREEN? Jack Green was incredibly lucky to have a 10-year career as a professional athlete where he represented Great Britain and England in the 400m hurdles and 4x400m relay at two Olympic Games (London 2012 and Rio 2016), three World Championships, two European Championships and a Commonwealth Games. After retiring from track and field he moved into the corporate well-being sector where he led on and delivered a well-being strategy during COVID-19 for BBC Studios. He has now launched

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00:48:31

Becoming a FTSE 100 Business Leader with Margaret...

The Places We"ll Go Marketing Show ·

2021/02/05

WHO IS MARGARET JOBLING? In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica. Some of her key achievements include launching Dove deodorant across Europe; delivering the first-ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign. Margaret launched the first-ever award-winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand. Margaret lives

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00:46:13

Building an Effective Network with Oli Barrett,...

The Places We"ll Go Marketing Show ·

2021/01/28

WHO IS OLI BARRETT? Oli Barrett is a connector of people and ideas. Maker of impactful introductions. Interviewer and host of virtual and in-person events. Creator of the Build a Better Network course. A shareholder in several companies, including Calm.com (the mindfulness app, based in the US), Troubadour Theatres (creating new entertainment spaces in London and beyond) and Grasp (changing the way organisations connect). Host of The Lens podcast (with Business in the Community) and numerous live

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00:47:20

Marketing in 2021 with Keith Weed, Independent...

The Places We"ll Go Marketing Show ·

2021/01/21

WHO IS KEITH WEED? Keith Weed CBE was Unilever's CMO, responsible for the marketing and communications functions, a role which also includes leadership of Unilever's sustainability agenda and the Unilever corporate brand. He held this role from 2010-2019. In 2016 he was LinkedIn's second most influential writer on the platform in the UK. And in 2017 he was named the most influential CMO globally by Forbes. He was also voted as the Marketers Marketer of the Year by Campaign readers. WHAT YOU'LL

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00:45:14

Mastering Side Hustles with Jeremy Connell-Waite,...

The Places We"ll Go Marketing Show ·

2021/01/13

WHO IS JEREMY CONNELL-WAITE? Jeremy leads IBM’s "Wild Ducks" commercial storytelling studio, where they create compelling pitches and presentations for purpose-driven brands. Some of his 'side hustles' include hosting a weekly podcast; helping raise awareness of environmental issues and inspire change through his role as a Climate Action Ambassador; writing books on marketing and storytelling; and more! In past lives, Jeremy has owned his own agency, authored four books and worked for brands such

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00:45:47

Less Logic and More Magic with Jon Wilkins, MD at...

The Places We"ll Go Marketing Show ·

2020/12/29

In this episode, Jon provides advice and guidance on identifying what is important and where to focus your resources, what aspects of digital marketing aren't working and how to fully embrace creativity. Who is Jon Wilkins? Jon is currently Global MD of Creative Council at Accenture Interactive and Chairman at Karmarama, with his wide-ranging marketing experience also extending to positions at Walt Disney and MTV earlier on in his career. With that in mind, we’re very much looking forward to hearing

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00:46:18

Living with Change - Craig Fenton, Director, Strategy...

The Places We"ll Go Marketing Show ·

2020/12/21

Who is Craig Fenton? Craig is currently leading Strategy & Operations for Google in UK, Ireland, France, Italy, Spain and Portugal. He is an investor, mentor and supporter of a range of businesses including several start-ups, where he finds great inspiration for his own personal and professional ventures. Between all of this, you’ll find him flying, riding his motorbike, spending time with his family, and being what his wife likes to call an “active relaxer”.

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00:52:48

Sir Martin Sorrell's journey to the top, Chairman at...

The Places We"ll Go Marketing Show ·

2020/12/02

Who is Sir Martin Sorrell? Sir Martin is a British businessman and the founder of WPP plc, the world's largest advertising and PR group. Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company. Thereafter he launched S4 Capital. Two years later, it is worth £2bn.

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00:44:23

How leaders can champion diversity and inclusion with...

The Places We"ll Go Marketing Show ·

2020/11/26

ABOUT VICTORIA FOX Victoria was appointed as CEO of AAR Group in 2019, which is a marketing consultancy specialising in harnessing marketing ecosystems to bring new perspectives to their clients in order to help them to drive growth. This appointment builds on a successful 20-year career agency side, most recently as CEO of LIDA, M&C Saatchi’s global customer engagement agency. Victoria is also an active member of WACL (Women in Advertising and Communications) and proud to have been awarded

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00:43:33

Leading a marketing team from home with Peter Markey,...

The Places We"ll Go Marketing Show ·

2020/11/19

Who is Pete Markey? Meet Peter Markey, Chief Marketing Officer at TSB Bank in Redhill, UK, who has been in marketing since 1995. He’s held leadership roles in many UK brands, including TSB Bank, Aviva, and Post Office Ltd.

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00:46:13

Succeeding in elite level sport and business with Ben...

The Places We"ll Go Marketing Show ·

2020/11/12

Who is Ben Kay? Rugby World Cup winner, British & Irish Lion, England international, double European champion and six-time English league champion, Ben Kay retired in 2010 as one of the most successful players in rugby history. At Pablo, they believe in being humble in the way they work and see the world, yet radical in the way they think and create ideas in partnership with their clients.

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00:45:18

Building a better, kinder workplace with Sue Unerman,...

The Places We"ll Go Marketing Show ·

2020/11/06

Who is Sue Unerman? Sue drives transformation for MediaCom, and her clients in the UK. She is part of a team at MediaCom that has consistently moved MediaCom forwards – a crucial factor in its rise to become the number one company in its sector, and proud recipient of Campaign Mag's Agency of the Decade for the second time in a row. Her last book is The Glass Wall – called the year’s most significant addition to the debate on gender diversity at work - a collection of success strategies for women at

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215 results

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