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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

arts design

All Episodes

25:31

10 Common Food Blog Web Design Mistakes

The Vine Podcast ·

2020/08/04

Ever wonder if you could make some small changes to make a bigger impact with your website? In today’s episode I’m sharing the most common mistakes I see food bloggers making on their website, plus a look at how you can easily fix them! In this episode, we'll cover: Mistake #1: Not Updating Plugins Mistake #2: No Backups for Your Blog Mistake #3: Not Using Self-Hosted WordPress Mistake #4: Using a recipe card that is tied to your theme Mistake #5: Not Using a Good Recipe Card Mistake #6: Using

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24:01

Writing an About Page

The Vine Podcast ·

2020/07/28

Do you have an about page you are actually proud of? I hear it all the time that writing your about page is a huge struggle. In today’s episode I’ll share some tips on writing an about page that will help you actually connect with your audience and convert more people into loyal followers and subscribers! In this episode, we'll cover: The About Page Connection Brand Messaging Conversions How to Write Your About Page Where should you link to your about page? Resources mentioned: Do Six Figures:

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22:36

Ways to Start Preparing for Q4 Now

The Vine Podcast ·

2020/07/21

Every year it seems like Q4 approaches and we are often scrambling to come up with a plan. So this year, I wanted to share a few ways that you can start preparing now for Q4. These tips will be helpful no matter which quarter you’re listening in, because Q4 is something to be preparing for all year long. In this episode, we'll cover: Let’s talk about Q4 Higher Traffic Higher Ad Spend More sponsored content opportunities How to prepare for Q4 Content Planning Looking at new content Website

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35:11

Getting Started With Email Marketing for Food Bloggers

The Vine Podcast ·

2020/07/14

Have you ever wondered how to get started with email marketing for your food blog? Maybe you’ve wondered what you should say or how to grow your list. In today’s episode, I’m interviewing Liz Falcigno from The Clean Eating Couple and we’re diving into email marketing and how you can get started with it. In this episode, we'll cover: Liz's journey of starting her blog What email marketing is and how bloggers can use it Results Liz has seen from using email marketing When food bloggers should get

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15:45

How to Know It's Time for a New Website Design

The Vine Podcast ·

2020/07/07

How do you know if it's the right time to invest in a new website design? Have you ever considered investing in branding or website design, but you aren't sure if your blog is ready? In this episode, I'm going to share a few signs that it might be time to invest in a new website designed for your blog and how you can get started in that process. In this episode, we'll cover: Lack of brand consistency Need advanced features or customizations Want a well-thought out reader journey through their

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19:30

All About Running Ads

The Vine Podcast ·

2020/06/30

One of the easiest and most popular ways to monetize your site is through display ads. In today’s episode, I’ll talk about what you need to know before you start running display ads as well as some things to remember if you are already running them! In this episode, we'll cover: What is an ad network? What to look before choosing an ad network What are RPMs? Cautions of running ads Ad networks to research Instagram | Website | Show Notes Web Design for Food Bloggers

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09:00

Two Questions to Ask to Understand Your Audience

The Vine Podcast ·

2020/06/23

One of the most common conversations I have with my branding and blog design clients is about figuring out more information about your audience. In this episode I’ll share two questions that will help you understand your audience on a deeper level than just demographics. In this episode, we'll cover: How does your ideal reader spend their day right now? How do they wish they spent their day? Resources mentioned: Design Packages Schedule A Call 034: Three Ways to Discover Your Audience

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24:34

Why Brand Photography is Important for Your Food Blog

The Vine Podcast ·

2020/06/16

Have you ever needed new headshots and didn’t know where to start? Even as a food blogger, having brand photos is so important and will give you tons of resources to share with your audience. I’m sharing a behind the scenes look at my most recent brand photoshoot and some tips on how to plan for a brand photoshoot, whether it’s with a photographer or doing on on your own at home! In this episode, we'll cover: Why you should have brand photos (even as a food blogger) How to plan for a brand

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12:37

Why Your Blog Needs More Than a Logo

The Vine Podcast ·

2020/06/09

Your branding is much more than just the logo file that goes on the top of your theme. This episode will break down why you need to be sure that your blog has more than just a logo. Resources Mentioned: Clear + Strategic Messaging for Your Blog Defining Your Ideal Reader: Your Blog Isn't About You Figuring Out Your Niche as a Food Blogger How to Get Clear on Your Blog's Tagline Instagram | Website | Show Notes Web Design for Food Bloggers

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22:44

My Process for Creating a Strategic Brand

The Vine Podcast ·

2020/06/02

In today’s episode I’m breaking down my process for creating a strategic brand. This is the process I walk my custom branding and web design clients through, and I hope that it will show you how important it is to balance creativity and strategy when you are working on designing your brand! In this episode, we'll cover: Step One: Pinterest board for inspiration Step Two: Strategy questionnaire Step Three: Strategy call Step Four: Inspiration board Step Five: Branding/logo Resources: Defining your

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18:56

Three Ways to Discover Who Your Audience Is

The Vine Podcast ·

2020/05/26

Have you ever wondered who the people are who are coming to your blog? There can sometimes be a difference between your ideal avatar or reader and the people actually landing on your website. Here are three ways you can connect with your audience and figure out who they are! In this episode, we cover: Why does knowing your audience matter? Send an email survey to your list Use social media to learn about your audience Get on the phone to interview your audience Resources mentioned: 029: 5 Emails

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18:18

How to do a Plugin Audit

The Vine Podcast ·

2020/05/19

One of the things I get requests for ALL of the time is to go through someone’s plugins and tell them which ones they need to keep and which ones they can get rid of. This is actually a really easy process that anyone can do! I’m going to walk you through how you can do this. In this episode, we'll cover: How do you know if removing a plugin will break your site? What makes a plugin worth keeping? A few more FAQs: What are some must-have plugins When should you use a plugin versus coding How can

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16:14

What to Work on for Your Blog When you Have Little Time

The Vine Podcast ·

2020/05/12

We are taking a step back to talk about 6 things you can work on when you have limited time to work on your food blog. No matter what the reason is that your time is limited, this post will give you direction and help you to see the big picture and mundane tasks you can focus on when your schedule ebbs and flows. In this episode we're covering: Systems & Processes Learning a New Skill Something you love The tech side of blogging Connecting with your audience Updating old posts Resources

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20:42

5 Gutenberg Blocks for Food Bloggers

The Vine Podcast ·

2020/04/28

In today’s episode, we are talking about the most recent WordPress editor called Gutenberg. Whether you haven’t switched to using this editor yet or you have and you want to learn some new tricks, you will definitely learn some useful ways to utilize this editor in this episode! In this episode, we'll cover: What is Gutenberg? Benefits of using Gutenberg Flexibility Resuable Blocks More design control Think about the common pieces of all of your blog posts Do you have to use Gutenberg? What

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23:09

How to Customize Your Recipe Index

The Vine Podcast ·

2020/04/21

As a food blogger, this page can be a super valuable resource for your audience. I’ll break down what a recipe index and what it should have. Then I’ll be sharing 4 different ways you can customize a recipe index to fit your audience AND finally how you can promote your recipe index so people actually see it! In this episode, we'll cover: What is a recipe index? How does a recipe index differ from your homepage? 4 Different Ways to Customize Your Recipe Index 1. All recipes with category buttons

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26:07

5 Emails You Can Send to Your List Right Now

The Vine Podcast ·

2020/04/14

I'm going to break down five different types of emails that you can send to your list right now that are really going to make an impact, build your authority, and ultimately help you build deeper connections with your audience. In this episode, we cover: Email Marketing Tips Don’t be afraid to increase the frequency of your emails Give value and promote within your emails Think about why people are looking for your content 5 emails you can send to your list right now Substitution email

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15:25

What to Put on Your Sidebar

The Vine Podcast ·

2020/04/07

How much time have you put into thinking about the elements that go on your blog sidebar, a well-designed sidebar can really increase engagement on your site and create a great user experience for your readers. In this episode, we'll dive into what elements should be part of your sidebar so that you can make the most out of this space on your blog. In this episode we'll cover: What is the purpose of your sidebar? How to use your sidebar strategically The above the fold section of your sidebar

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28:07

What Should Be on the Homepage of Your Food Blog

The Vine Podcast ·

2020/03/31

In today’s episode I’m going over what should be on the homepage of your food blog. This page is a huge part of your website and one that is often overlooked. Even though only a small percentage of your traffic may go to your homepage, it’s a critical part of your website and one that can help turn random site visitors into your loyal fans. In this episode, we'll cover: What should your homepage do? Should your homepage have a sidebar? What elements should your homepage have? What content should

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10:40

How to Strategically Set Goals for Your Food Blog

The Vine Podcast ·

2020/03/24

Can you see into the future at where your blog is headed? Does goal setting for your blog seem mysterious or impossible? Let’s break down how to set strategic goals for your food blog in today’s episode. In this episode we'll cover: What are your goals for your blog? What do you want to do with your blog? Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing Instagram | Website | Show Notes Web Design for Food Bloggers

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13:15

5 Ways to Level Up a Premade Theme

The Vine Podcast ·

2020/03/17

If you're using a premade theme for your blog and looking for inspiration and the how to on making it feel more custom and less out of the box, this post is for you! I'll share the steps you need to start customizing your premade theme so it feels less cookie-cutter and more like your own unique blog! In this episode, we'll cover: Know Your Brand Customize your colors, branding and fonts Utilizing Widget Areas Changing Your Site Icon and Footer Text Customizing Your Pages The Brand Strategy

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