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PODCAST

The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

business management

All Episodes

10:41

Ep711 | The Right Way To Look At Equipment Financing

The P.T. Entrepreneur Podcast ·

2024/05/16

In this podcast episode, Dr. Danny explores the crucial topic of equipment acquisition for physical therapy clinics. He highlights the importance of financially justifying new equipment, comparing it to real estate investments aimed at generating positive cash flow. Through case studies, such as a clinic's profitable investment in a shockwave therapy unit and another's creation of a secondary revenue stream by renting out a golf simulator, Dr. Danny illustrates how assessing potential revenue and

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01:03:24

Ep710 | Navigating The Unknown Of Entrepreneurship...

The P.T. Entrepreneur Podcast ·

2024/05/14

In this episode, Danny Matta, Yves Gege, and Brooke Miller share their personal experiences and insights on the challenges of entrepreneurship. The discussion delves into the emotional and psychological aspects of starting and scaling a business, highlighting the struggles of trusting teams, self-awareness, and adaptability. Brooke's battle with "toxic confidence," Yves and Danny's differing entrepreneurial approaches, and the importance of building a supportive team are key points. The conversation

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15:19

Ep709 | Fear And How To Deal With It In Business

The P.T. Entrepreneur Podcast ·

2024/05/09

In this episode, Doc Danny explores the common challenge of fear that entrepreneurs face on their journey. Insights from a performance coach shed light on fear at two key stages: starting and expanding a practice. Starting out brings fear of income uncertainty, but Doc Danny reassures entrepreneurs that failure is unlikely. Utilizing resources like the PT Entrepreneur 5-Day Challenge can aid in financial planning. The fear of expansion involves increased risk and responsibility, akin to

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33:24

Ep708 | The 4 Ways To Add Massive Value To Your Business

The P.T. Entrepreneur Podcast ·

2024/05/07

In a recent podcast episode, Doc Danny highlights the significance of conducting exit interviews when employees depart from a company. Emphasizing the need for a safe and open environment during these interviews, he encourages business owners to embrace feedback without defensiveness. The goal is to gather valuable insights to enhance company culture, compensation, job roles, and leadership. The podcast underlines the importance of providing constructive feedback to departing employees to aid in

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13:42

Ep707 | The Massive Value Of An Exit Interview

The P.T. Entrepreneur Podcast ·

2024/05/02

In this recent podcast episode, Doc Danny highlights the significance of conducting exit interviews when employees depart from a company. Emphasizing the need for a safe and open environment during these interviews, he encourages business owners to embrace feedback without defensiveness. The goal is to gather valuable insights to enhance company culture, compensation, job roles, and leadership. The podcast underlines the importance of providing constructive feedback to departing employees to aid in

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01:16:09

Ep706 | Cash-Based Practice Marketing That's Working...

The P.T. Entrepreneur Podcast ·

2024/04/30

In this podcast episode, Doc Danny and Jeremy Dupont discuss effective marketing strategies for physical therapy practices, emphasizing the importance of tracking metrics, data-driven decision making, and successful internal marketing campaigns to acquire new patients. They introduce Patch, a company providing services to set up backend systems, run Google Ads, and conduct tailored marketing campaigns. Key points include comparing Google Ads and Facebook Ads, implementing reason-why campaigns, and

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14:54

Ep705 | Why You Need Predictable Marketing

The P.T. Entrepreneur Podcast ·

2024/04/25

In this episode, Doc Danny discusses the key challenges faced by service-based businesses, specifically physical therapy practices. He examines three main limitations: acquiring new clients, expanding physical space, and hiring the right staff. The primary focus is on client acquisition, highlighting the unpredictability of traditional strategies like word-of-mouth referrals. Doc Danny outlines four key areas: maximizing referrals, local marketing, digital presence, and paid advertising

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48:45

Ep704 | Developing A Physical Product With Nate Henry

The P.T. Entrepreneur Podcast ·

2024/04/23

In this podcast episode, Doc Danny and Nate Henry share their experiences navigating the Army-affiliated physical therapy program at Baylor University and their subsequent career paths, which led them to Columbus, Georgia. Nate's post-military journey is highlighted, as he collaborated with Troy, an investment banker, to develop myopox, an electrical stimulation device aimed at enhancing dry needling procedures for veterans through their nonprofit, the Resiliency Project. The challenges of

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13:05

Ep703 | The Danger Of Living A Lukewarm Life

The P.T. Entrepreneur Podcast ·

2024/04/18

In this episode of the podcast, Dr. Danny explores the concept of living a "lukewarm life" and why it is a dangerous place to be. He starts by describing this predicament as a state where one doesn't hate their job or situation, but also doesn't love it. This is a common situation for many people, especially those in clinical director roles or other stable positions that lack true fulfillment. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply

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27:27

Ep702 | Business Lessons From The Masters Golf...

The P.T. Entrepreneur Podcast ·

2024/04/16

In this episode of the podcast, Doc Danny recounts his recent experience at the prestigious Masters golf tournament held at the Augusta National Golf Course. Securing tickets through a challenging lottery system, Doc Danny and his wife were fortunate to attend the Monday practice round. Reflecting on his past employment at Augusta National during high school, Doc Danny gains fresh insights while attending with first-time visitors. He highlights key business lessons learned from the Masters,

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10:40

Ep701 | Why We Undervalue Ourselves

The P.T. Entrepreneur Podcast ·

2024/04/11

In this podcast episode, Doc Danny addresses the prevalent undervaluation of physical therapists' expertise, drawing parallels to professions like software development. Through poignant anecdotes and impassioned advocacy, he highlights the transformative impact of physical therapy interventions and urges fellow therapists to reassess their pricing strategies to reflect the true value they bring to clients' lives. By embracing a mindset that recognizes their worth, physical therapists can not only

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27:42

Ep700 | Cash-Based Practice Business Finance 101

The P.T. Entrepreneur Podcast ·

2024/04/09

In this podcast episode, Doc Danny discusses the significance of financial understanding in a physical therapy business, emphasizing the stages of profitability in a cash-based or hybrid practice. He highlights the most profitable stage as the initial phase with the owner as the sole provider, leading to high net profit margins, but warns about the challenges of the growth stage when transitioning to a standalone clinic with increased overhead costs. Doc Danny stresses the importance of non-active

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11:49

Ep699 | Why Plan Of Care Packages Are So Important

The P.T. Entrepreneur Podcast ·

2024/04/04

In this episode, Dr. Danny discusses the significance of incorporating a plan of care package in cash-based physical therapy practices. He highlights the issue of patients discontinuing care prematurely and stresses the importance of committing to a full plan to address underlying issues effectively. By implementing upfront commitment to a plan of care package, clinics can benefit from stable cash flow, improved patient outcomes, increased referrals, and opportunities for additional services

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01:08:25

Ep698 | Lessons Learned From The Spring 2024...

The P.T. Entrepreneur Podcast ·

2024/04/02

In this podcast episode, Doc Danny and Yves discuss the recent PT Biz Mastermind live event, which saw the largest attendance ever. The episode emphasizes the importance of finding a supportive community, especially for entrepreneurs who often feel isolated. The PT Biz Mastermind has become a tight-knit community where members can celebrate wins, share challenges, and learn from one another. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply

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12:19

Ep697 | Is It Too Late To Start A Cash-Based Clinic?

The P.T. Entrepreneur Podcast ·

2024/03/28

In this episode of the podcast, Doc Danny addresses the common concern among healthcare clinicians, specifically physical therapists, who feel that they may have missed out on the opportunity to start their own private practice. He provides a different perspective on this issue, explaining that although the landscape has changed over the years, there is still a large untapped market of individuals who are unaware of or not actively seeking out cash-based or hybrid practices. Join our 5-Day

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31:16

Ep696 | How To Gain Business Momentum

The P.T. Entrepreneur Podcast ·

2024/03/26

In this episode, Doc Danny explores the concept of momentum in business and life, using his son's journey in 6th grade as a powerful example. He emphasizes the importance of consistent progress, focusing on the process, and staying emotionally stable for long-term success. Doc Danny shares valuable insights on measuring progress, making incremental improvements, and overcoming challenges to sustain momentum toward achieving goals. Join our 5-Day Challenge at physicaltherapybiz.com/challenge

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10:28

Ep695 | What I Learned From A Mastermind Member's Mom

The P.T. Entrepreneur Podcast ·

2024/03/21

Dr. Danny shares key learnings and a heartwarming interaction from the recent March PT Biz Mastermind live event, where he speaks with a member's entrepreneurial grandmother. The grandmother's successful entrepreneurial background highlights the importance of having supportive role models or mentors in starting a business. Dr. Danny emphasizes the significance of surrounding oneself with encouraging individuals who can guide through the challenges of entrepreneurship. Join our 5-Day Challenge

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01:00:10

Ep694 | What We're Learning Now With Yves Gege

The P.T. Entrepreneur Podcast ·

2024/03/19

Danny and Yves discuss the significance of lifelong learning and exploring diverse knowledge areas, citing examples from Leonardo Da Vinci's autobiography and The Rolling Stones' biography. They highlight how biographies offer insights into successful individuals' thinking and make success more relatable. Emphasizing the value of reading broadly and seeking mentorship, they stress the role of expanding perspectives and overcoming challenges in personal and professional growth. Danny and Yves

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09:35

Ep693 | What To Do If You're Feeling Stuck

The P.T. Entrepreneur Podcast ·

2024/03/14

In this podcast episode, Dr. Danny discusses two key insights from Rick Rubin's latest book on managing business challenges. The first takeaway highlights the idea that excessive efforts to foster creativity or tackle problems can hinder progress, advocating instead for physical activity to stimulate innovative thinking without external distractions. The second point underscores the importance of viewing challenges as opportunities for growth and creativity, encouraging a shift from a victim

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01:09:27

Ep692 | 5 Keys To Create Lifelong Patients with Yves...

The P.T. Entrepreneur Podcast ·

2024/03/12

In this episode, Danny and Yves dive into the topic of patient retention and the importance of developing ongoing wellness programs in physical therapy practices. They highlight how most physical therapy focuses on resolving injuries, but many patients have a desire to achieve long-term health and fitness goals. This is where retention programs come into play. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge

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