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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:36:30

2024 MM+M Agency 100 preview: Breaking down medical...

The MM+M Podcast ·

2024/06/04

On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, MM+M’s Larry Dobrow joins Jack O’Brien, Lecia Bushak and Marc Iskowitz to explain the uniqueness of this year’s edition, from the sports-inspired visuals to the top agency trends, stats and more. Reminder: the digital package debuts on Tuesday, June 11. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read

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00:25:17

Unleashing the power of AI, pushing the boundaries of...

The MM+M Podcast ·

2024/06/03

In this podcast, Larry Dobrow, executive, MM+M joins Nathan Minnich, SVP, Treace Medical and Real Chemistry’s Brian Schwartz, chief growth officer, to discuss using creative minds, AI and analytics to inform fully integrated campaigns that are hyper-targeted, a little quirky and most importantly — attention-grabbing. Advertising elicits emotion. How do you strike the right balance between empathy and education when you have a short window to reach your audience? Hear from the experts. Check us out

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00:26:22

Privacy first — what healthcare marketers need to...

The MM+M Podcast ·

2024/06/03

Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. Most recently, Washington state passed the My Health My Data Act (MHMD). While not the first, and most surely not the last, legislation that limits how consumer health data can be shared and collected for ad targeting, MHMD represents the next step in this constantly evolving privacy environment. It’s also a reminder that healthcare marketers need to work closely with

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00:42:14

The first draft of health-AI ethics rules

The MM+M Podcast ·

2024/05/30

Marc Iskowitz interviews Dr. Brian Anderson, CEO/co-founder of Coalition for Health AI (CHAI), about the group’s progress on health-AI ethics rules, as well as a deal to launch its inaugural summit at HLTH later this year. Lecia Bushak discusses the “dark money” group using social media to lobby for passage of a bill limiting U.S. business with certain Chinese biotechs. Plus, Jack O’Brien takes us through Japanese competitive eater Takeru Kobayashi’s retirement due to health concerns in our Trends

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00:23:01

Pivoting from pivot tables: Leveraging AI to...

The MM+M Podcast ·

2024/05/28

This podcast explores the transformation of healthcare marketing through AI, highlighting the shift from manual processes to automated solutions that enhance efficiency and decision-making. It discusses the integration of AI tools like GPT models for data management, the impact on workforce roles, and the importance of data quality in driving successful outcomes. The talk concludes with a vision for the future and a call to action for industry leaders to embrace AI to remain competitive in a

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00:49:06

Inside Takeda’s stake in ‘food as medicine’

The MM+M Podcast ·

2024/05/23

Lecia Bushak interviews Chris Barr, head of U.S. CSR and philanthropy for Takeda, about the impetus behind the drugmaker’s “food as medicine” effort and how it’s working with nonprofits to measure the impact on outcomes. In her Policy report, Lecia also discusses the Justice Department's proposal to ease restrictions on marijuana. Plus influencers’ spread of misinformation about sunscreen and skin cancer tops our Trends segment, along with bird flu concerns, and the reorg at trade group BIO.Check

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00:51:11

Go-to pharma CX framework with Harmony Biosciences’...

The MM+M Podcast ·

2024/05/15

Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz.She also delves into how medical marketers can infuse more empathy into the design of their own CX. Lecia Bushak explains how the Biden administration is targeting Latinos in a new election-year healthcare spot. Jack O’Brien leads us through Pfizer’s rumored DTC platform ‘Pfizer for All,’ along with Midol’s latest period education campaign and Eli

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00:42:27

PSA urges parents to just ask Gen Zers about suicide

The MM+M Podcast ·

2024/05/08

SHOW DESCRIPTION LONGDigital Editor Jack O’Brien interviews Seattle Children’s Candi Nicholson and Little Hands of Stone’s Michael Boychuk about their recent PSA, which urges Gen X parents to just ask their Gen Z kids about suicide. Senior reporter Lecia Bushak offers an update on the pharma industry’s IRA legal setback, as well as Sen. Bernie Sanders’ inquiry into the prices of Novo Nordisk’s GLP-1 drugs. Plus, Boehringer Ingelheim’s latest schizophrenia activation tops our Trends segment, along

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00:09:40

The Biden administration punts on menthol cigarette...

The MM+M Podcast ·

2024/05/06

In this MM+M Fast Break, Jack O’Brien talks with Brian Quigley, CEO of Qnovia, about the implications of the Biden administration’s delay on menthol cigarette ban, why the White House made the decision and what comes next for the pharmaceutical sector. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:08:42

Supernus casts Busy Philipps as lead in Qelbree ADHD...

The MM+M Podcast ·

2024/05/03

In this MM+M Fast Break, Jack O’Brien talks with Rebecca Lannan, senior marketing director at Supernus Pharmaceuticals, about the brand’s partnership with actress Busy Philipps about her ADHD diagnosis, her use of non-stimulant treatment Qelbree and her work to raise awareness among young girls.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:34:26

Pinnacle preview: How Begasse and Pantello reached...

The MM+M Podcast ·

2024/04/30

MM+M Pinnacle Awards honorees Ken Begasse, Jr., the founder and CEO of ConcentricLife, and Tim Pantello, CEO of Relevate Health share their distinct career paths with Marc Iskowitz. The pair, who are also incoming co-chairs of the Medical Advertising Hall of Fame, share their goals for the vaunted industry organization. Lecia Bushak and Jack O’Brien also reflect on Marc’s third consecutive win at the Neal Awards last week. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:31:00

Omnichannel activation without omniburden, a podcast...

The MM+M Podcast ·

2024/04/25

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:35:54

Currax Pharmaceuticals CEO says the GLP-1...

The MM+M Podcast ·

2024/04/24

Currax Pharmaceuticals CEO George Hampton talks with Digital Editor Jack O'Brien about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative. Though brand names like Mounjaro, Ozempic, Zepbound and Wegovy have captured the public’s attention in recent months, Hampton says there’s a place for Currax’ Contrave medication in the pricing and access discussion.Additionally, senior reporter Lecia Bushak recaps the Biden administration’s moves this week to protect

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00:25:08

Taking a patient-centric approach to privacy, a...

The MM+M Podcast ·

2024/04/24

Presenting patients with high-quality, relevant information at meaningful times has significant benefits, including helping them have important provider conversations and make decisions about their health. But responsible data collection and use is critical to maintaining patients’ trust. This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:26:56

Living brands: How to build brands in the age of...

The MM+M Podcast ·

2024/04/18

The evolution of customer engagement across all verticals has led to significantly greater expectations of brands to understand, support, and relate to both HCPs and patients. Brands must continually understand the needs of their customers by sensing change and adapting dynamically in order to thrive. This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.Check us out at: mmm-online.comFollow us:YouTube:

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00:44:50

420 focus: Why cannabis may be close to shedding its...

The MM+M Podcast ·

2024/04/17

David Traylor, managing partner and co-founder of Golden Eagle Partners, discusses the state of cannabis policy – and why he thinks a cannabis rescheduling may be imminent. In her Policy Update, Lecia Bushak discusses Americans’ anxiety over AI in healthcare and what it means for policymakers. Plus, Jack O’Brien provides takeaways from PHM’s two-day HealthFront and we look at whether “420” marketing has lost its mystique.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube:

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00:36:37

Shifting market trends are transforming how pharma...

The MM+M Podcast ·

2024/04/15

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. Last year video and non-linear TV usage reached 53.4% versus 36.3% the year prior. And streaming audio wasn’t quite that high but still showed a nice gain in usage, to 37.6%, compared to 27.4% in 2022. These targeted channels allow marketers to reach patients and physicians at critical junctures in

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00:07:50

How Perrigo's OTC birth control Opill partnered with...

The MM+M Podcast ·

2024/04/11

In this MM+M Fast Break, Jack O’Brien talks with Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, about how birth control medication Opill partnered with the WNBA.With women’s basketball as popular as it’s ever been, Perrigo is aligning its OTC birth control brand with the WNBA on a partnership that will elevate the awareness of Opill over the course of the next few years.Check us out at: mmm-online.comFollow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:51:32

Can NewYork-Presbyterian become a lifestyle brand?

The MM+M Podcast ·

2024/04/10

Devika Mathrani, chief marketing officer at NewYork-Presbyterian, tells Jack O’Brien how the hospital seeks to create brand activations that make health and wellness an everyday part of patients’ lives. Lecia Bushak recaps the two presumptive presidential candidates’ healthcare goals, from drug pricing to abortion. Plus, eclipse-related eye damage concern tops our Trends segment, along with TikTok autism patient influencers and a FIGS’ pop-up activation in Philly. Check us out at:

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00:10:09

Former NBA All Star Jamal Mashburn helms Exact...

The MM+M Podcast ·

2024/04/05

In this MM+M Fast Break, Jack O’Brien talks with former NBA All Star and Kentucky Wildcats legend Jamal Mashburn about working with Exact Sciences on the company’s Box Out Colon Cancer campaign.He discusses his personal connection to colorectal cancer, his involvement in the awareness push and his Final Four predictions. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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679 results

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