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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:31:00

Omnichannel activation without omniburden, a podcast...

The MM+M Podcast ·

2024/04/25

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:35:54

Currax Pharmaceuticals CEO says the GLP-1...

The MM+M Podcast ·

2024/04/24

Currax Pharmaceuticals CEO George Hampton talks with Digital Editor Jack O'Brien about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative. Though brand names like Mounjaro, Ozempic, Zepbound and Wegovy have captured the public’s attention in recent months, Hampton says there’s a place for Currax’ Contrave medication in the pricing and access discussion.Additionally, senior reporter Lecia Bushak recaps the Biden administration’s moves this week to protect

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00:25:08

Taking a patient-centric approach to privacy, a...

The MM+M Podcast ·

2024/04/24

Presenting patients with high-quality, relevant information at meaningful times has significant benefits, including helping them have important provider conversations and make decisions about their health. But responsible data collection and use is critical to maintaining patients’ trust. This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:26:56

Living brands: How to build brands in the age of...

The MM+M Podcast ·

2024/04/18

The evolution of customer engagement across all verticals has led to significantly greater expectations of brands to understand, support, and relate to both HCPs and patients. Brands must continually understand the needs of their customers by sensing change and adapting dynamically in order to thrive. This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.Check us out at: mmm-online.comFollow us:YouTube:

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00:44:50

420 focus: Why cannabis may be close to shedding its...

The MM+M Podcast ·

2024/04/17

David Traylor, managing partner and co-founder of Golden Eagle Partners, discusses the state of cannabis policy – and why he thinks a cannabis rescheduling may be imminent. In her Policy Update, Lecia Bushak discusses Americans’ anxiety over AI in healthcare and what it means for policymakers. Plus, Jack O’Brien provides takeaways from PHM’s two-day HealthFront and we look at whether “420” marketing has lost its mystique.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube:

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00:36:37

Shifting market trends are transforming how pharma...

The MM+M Podcast ·

2024/04/15

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. Last year video and non-linear TV usage reached 53.4% versus 36.3% the year prior. And streaming audio wasn’t quite that high but still showed a nice gain in usage, to 37.6%, compared to 27.4% in 2022. These targeted channels allow marketers to reach patients and physicians at critical junctures in

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00:07:50

How Perrigo's OTC birth control Opill partnered with...

The MM+M Podcast ·

2024/04/11

In this MM+M Fast Break, Jack O’Brien talks with Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, about how birth control medication Opill partnered with the WNBA.With women’s basketball as popular as it’s ever been, Perrigo is aligning its OTC birth control brand with the WNBA on a partnership that will elevate the awareness of Opill over the course of the next few years.Check us out at: mmm-online.comFollow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:51:32

Can NewYork-Presbyterian become a lifestyle brand?

The MM+M Podcast ·

2024/04/10

Devika Mathrani, chief marketing officer at NewYork-Presbyterian, tells Jack O’Brien how the hospital seeks to create brand activations that make health and wellness an everyday part of patients’ lives. Lecia Bushak recaps the two presumptive presidential candidates’ healthcare goals, from drug pricing to abortion. Plus, eclipse-related eye damage concern tops our Trends segment, along with TikTok autism patient influencers and a FIGS’ pop-up activation in Philly. Check us out at:

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00:10:09

Former NBA All Star Jamal Mashburn helms Exact...

The MM+M Podcast ·

2024/04/05

In this MM+M Fast Break, Jack O’Brien talks with former NBA All Star and Kentucky Wildcats legend Jamal Mashburn about working with Exact Sciences on the company’s Box Out Colon Cancer campaign.He discusses his personal connection to colorectal cancer, his involvement in the awareness push and his Final Four predictions. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:37:56

MM+M Transform 2024 Preview: Northwell’s Ramon Soto...

The MM+M Podcast ·

2024/04/02

On the eve of the 2024 MM+M Transform conference exploring the intersectionality of the “3 Ps,” two speakers offer an advanced look at topics to be discussed. Northwell Health’s chief marketing officer, Ramon Soto, talks with Marc Iskowitz about how AI has helped his team increase productivity. Additionally, Eli Lilly’s Derek Asay, SVP for government strategy and federal accounts, chats with Jack O’Brien about developments in the payer market that could lead to wider coverage for anti-obesity

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00:17:09

When a doctor turns digital influencer, part 2

The MM+M Podcast ·

2024/03/29

In this segment, allergist turned digital health influencer Dr. Tania Elliott talks more about the ethical conundrums that can arise when medical influencers work with industry, including the provider conduct standards she’s working to promote. Listen to part 1 here. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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00:43:24

When a doctor turns digital influencer

The MM+M Podcast ·

2024/03/27

Allergist Dr. Tania Elliott discusses her decision to become a full-time digital health influencer. In her policy report, Lecia Bushak discusses the Supreme Court hearing set to determine access to abortion pill mifepristone, along with possible implications for pharma. And topping our Trends segment is Princess Kate’s cancer diagnosis, along with Steve from Blue’s Clues’ mental health check-in and standout activations from Colorectal Cancer Awareness Month. Music by Sixième Son Check us out at:

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00:36:00

Brukinsa approval raises BeiGene’s hematology profile

The MM+M Podcast ·

2024/03/20

BeiGene’s chief medical officer for hematology, Dr. Mehrdad Mobasher, tells Jack O'Brien about BTK inhibitor Brukinsa’s latest lymphoma approval and offers messaging advice. Oprah’s primetime special on GLP-1 drugs tops our Trends segment, along with Olivia Rodrigo’s birth control giveaway and NewYork Presbyterian’s blood donation promo. Lecia Bushak has the week off. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:32:16

Nothing personal: The delicate balance of human...

The MM+M Podcast ·

2024/03/20

In a world of personalization, instant gratification, speed, tech, data and AI, there is a delicate balance that must be struck between automation and knowing where a human touch is needed. As we see AI integrate into every aspect of our lives, including the two areas where we work — marketing and healthcare, we ponder when we need human touch and when we can benefit from a shift to digital technology. We currently have robots in surgery, will we see them in the exam room? Doctors use AI for their

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00:30:37

How social media serves as a force multiplier for the...

The MM+M Podcast ·

2024/03/18

Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about. Hosted by Steve Madden, editorial director of Haymarket Media's Business Media Group.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the

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00:36:59

Allegra launches a GPS for clean-air routes at SXSW

The MM+M Podcast ·

2024/03/12

Jordana Barish, senior director of the allergy portfolio at Sanofi, tells Jack O’Brien about the Allegra brand's recent launch of a route-planning tool at the South by Southwest conference in Austin. Allegra Airways is designed to help allergy sufferers find clean-air routes. In her Health Policy Update, Lecia Bushak recaps the main healthcare takeaways from Biden’s State of the Union address. Plus, a new MS podcast from Jamie-Lynn Sigler and Christina Applegate tops our Trends segment, along with

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00:29:25

The ongoing AI revolution, a podcast sponsored by...

The MM+M Podcast ·

2024/03/11

Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media's Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original

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00:35:51

Why Xeomin is courting Demi Lovato’s fanbase

The MM+M Podcast ·

2024/03/06

Jack O'Brien interviews Merz Aesthetics’ Roberto Casas, VP of U.S. marketing aesthetics, about Xeomin’s choice of Demi Lovato as its latest brand partner. In her Capitol Hill report, Lecia Bushak says legislation for PBM reform has been sidelined and offers an update on Medicare drug pricing negotiation. And a new Ozempic documentary tops our Trends segment, along with Belharra’s biotech podcast and one agency’s pet-themed corporate campaign. Music by Sixième Son Check us out at:

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00:25:57

Four developments changing pharma marketing: Straight...

The MM+M Podcast ·

2024/02/29

Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. They’ll help the audience understand the drivers and implications of these changes, and will discuss what their organizations are doing to address these changes and continue to deliver value for pharma brands. Check us out at: mmm-online.comFollow us:YouTube:

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00:48:12

Will generative AI eliminate humans from pharma ads?

The MM+M Podcast ·

2024/02/27

Generative AI is here to stay, but what about the human side of medical marketing?Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the industry as gen AI sets a practical foothold in the zeitgeist.Additionally, Lecia recaps how a group of Democratic lawmakers are pushing Big Pharma to address the ongoing drug shortages.For the Trends segment, we discuss the controversy around

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668 results

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